How do you attract your targeted niche market to your Virtual Assistance practice? Start by crafting a website that clearly reflects your ability to meet their needs.
Keep your target market and niche in mind when you're writing the content for your website. Don’t be afraid to identify your target market from the start.
You may choose to brand yourself as ‘The Author’s VA’ and build this title right into your header graphic and headlines. Everyone who visit’s the site will know that you specialize in serving authors. Or you may have specialized in providing speedy service for urgent tasks so you’re branding might be ‘The Speedy VA” with a tag line of “Your business emergency is our first priority.” Visitors will know right away that you’re the answer to all their last minute administrative problems.
Your service descriptions will also need to be tailored to your niche. Describe just how you can be of special service to your target market. Let them know how your specialized knowledge can benefit their particular kind of business. Without trying to sound like you’re tooting your own horn, you do want to highlight your understanding of their industry.
Any testimonials that you share on the website should be from clients in your desired target market. If you have done work for others, it might be best to leave their testimonials off of the website in order to present a clear message about your niche. Ask your current clients to provide you with a testimonial that mentions how well they appreciate working with someone who has specialized.
Writing good web copy for your target market will set you apart from all the other VA's that don't – and that is just what you need. If you do this just right, you’ll convince your potential client that you are the perfect VA for them.
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