There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.
The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.
When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don’t need much work and then get around to registering the ones that do.
As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.
Showing posts with label Search Engine Marketing. Show all posts
Showing posts with label Search Engine Marketing. Show all posts
Thursday, June 21, 2012
Wednesday, May 30, 2012
Seo - Copywriting For Results
In order for a website to have good results in the search engine results it needs to have a number of key elements.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
Monday, May 14, 2012
SEO - Why Use Niche Language?
Niche language is a buzzword you will often see tossed about by experts in SEO (search engine optimization. All niche language is are the terms and phrases in that are most commonly used by people when they type what they are looking for into a search engine. These are exactly the keywords and phrases that you need to incorporate into your blogs, web pages, index titles and in context and out of context titles (descriptions for the search engines) to increase business.
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Sunday, May 6, 2012
SEO - How Search Engine Spiders Work
A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking for information to add to the search engine’s database.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
Monday, April 30, 2012
What Is Search Engine Marketing All About?
Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include:
Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web site’s search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of offpage SEO is obtaining external links that have anchor text which includes the desired keywords.
Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your web site in specified areas of search engines (for example, the right side of Google) or on relevant web sites (for example, a web site that is related to yours that displays Google AdSense ad units). Every time your listing is clicked, you pay the amount that you had bid on. A PPC campaign can be an excellent way to establish your brand and/or draw a significant amount of traffic. This is especially true for new sites which have not been around long enough to achieve solid organic search engine rankings.
Social Media Optimization: Of the three search engine marketing strategies, social media optimization is by far the newest SEM technique. Social media optimization refers to using social media sites such as Digg and Reddit to gain valuable traffic and backlinks. The term link bait refers directly to the practice of creating content specifically for social media web sites.
Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web site’s search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of offpage SEO is obtaining external links that have anchor text which includes the desired keywords.
Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your web site in specified areas of search engines (for example, the right side of Google) or on relevant web sites (for example, a web site that is related to yours that displays Google AdSense ad units). Every time your listing is clicked, you pay the amount that you had bid on. A PPC campaign can be an excellent way to establish your brand and/or draw a significant amount of traffic. This is especially true for new sites which have not been around long enough to achieve solid organic search engine rankings.
Social Media Optimization: Of the three search engine marketing strategies, social media optimization is by far the newest SEM technique. Social media optimization refers to using social media sites such as Digg and Reddit to gain valuable traffic and backlinks. The term link bait refers directly to the practice of creating content specifically for social media web sites.
Saturday, March 17, 2012
SEO - Using Pings To Improve Your Blog Search Engine Rankings
If you have a blog then you should definitely search engine optimize it by adding pings. If you are familiar with the way search engines rank web pages then you probably know by now that the more links that are indexed on your blog entry the higher your page rankings will be in the search engine ranking. This is especially true if the links that are indexed relate directly to the subject of your blog. This is valuable to remember and employ as an SEO (search engine optimization) strategy.
So what exactly is a “ping?” Each time you update your blog your site can be automatically updated with links to related material by an RSS feed. This process is facilitated through search engine spiders, blogging trackers and tagging programs that deliberately seek out updated blog material and try to link to it. Once they find your fresh content, your indexed links are fattened by the addition of links to similar information on the net. When the search engine spiders crawl your pages, you are boosted by these pings which brings you more readers, more people clicking on your links and of course, more popularity.
Most blogging templates now come with the option to allow you to add pings. If you say yes then tons of related links to other sites will automatically be indexed as material on your blog. Usually a site is pinged in about two days. This is one very simple form of SEO (search engine optimization) for smart affiliate marketer to quickly) and easily bring hundreds of targeted potential customers within reach of clicking on the links in your blog.
Of course if you have a service or a product that is like a double entendre such as “spider” which can mean search engine spider or the biological form of life, you might not want pings added to your blog articles as they could bring you the wrong type of reader. Most blogging sites let you have the option of allowing pings or not for exactly that reason.
Monday, March 12, 2012
SEO - Don't Let Your Website Get Banned
Although Search Engine Optimisation (SEO) does fall into two distinct categories there is no ethical stance on SEO.
Don’t let a search Engine Optimiser sell you that they have ethical ways of working when optimising your site. Either a technique works or is doesn’t. Period.
As long as you know the risks, there is nothing wrong with “Black Hat” SEO. It is not illegal or immoral. The only downfall is that your site MAY get black listed.
People attempting to do SEO will invariably push the boundaries in trying to get their website to the top of the search engines. This article will briefly explain what to do and what not to do.
Search Engine Optimisation has two areas of functionality. White Hat SEO and Black Hat SEO.
White Hat SEO - is typically working within the search engines guidelines, by working within the Search Engines guidelines your site should be safe and won’t face the chance of being banned or de-indexed by the search Engines.
This involves on-page optimisation and link building. There are many, many different types of on-page optimisation and link building that are deemed acceptable and there are many that are seem as unacceptable. The easiest way to explain what you can and can’t do is by starting with what you can’t do. That falls under the “Black-Hat” banner.
Black Hat SEO – is working outside the Search Engines guidelines, while there are many a grey area, I will list the definitive actions you should avoid if you don’t want to put your website at risk.
Hidden or Partially hidden text – This is making your copy the same colour as your back round.
Cloaking – This is showing search engines on page in visitors another. This is a risk but effective way of boosting your ranking.
Keyword Stuffing - This involves stuffing keywords into the picture descriptions or Meta Tags.
Participating in Link Farms – This is where thousands of unrelated sites link to one another.
Sunday, January 8, 2012
SEO - About Search Engine Positioning Strategy
Don’t make the mistake of thinking that search engine optimization is a hit and miss proposition. It is a fine marketing art that anyone can learn and search engine optimization techniques. They are used to exponentially increase sales and membership conversions. To make a big profit on the Internet it is crucial that you try and maintain your site within the top ten page rankings in search engines and directories. Eighty percent of all web traffic comes from Internet searches done on these engines and directories.
To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page’s titles, descriptions and Meta tags. A meta-tag is a piece of HTML cod that is created specifically to help bring your web page to a search engine spider’s attention. The spiders and bots will notice these tags but they are not visible to people who view your site.
However to make life complicated there is some debate about whether or not you actually need to use meta-tags on your web pages. This is because there is a belief out there that the major search engines are changing the way they search pages as inserting meta-tags in your copy is considered to be an unfair advantage over sites that might be just as legitimate as yours. Still to be on the safe side the insertion of meta-tags into your copy should still probably be an essential component of your search engine positioning strategy.
Yet another strategy is to also put in as many links as you can to other websites as the search engine spiders love sites that contain lists of links to other sites and rank them higher in the search engine ranking pages. The higher your ranking is, the more money you will make as a web business as you will maximize the number of visitors to your web site.
To get your site within those top ten rankings you need to follow a progressive SEO strategy. The general approach is to include your search engine optimized language in the form of key words in your web page’s titles, descriptions and Meta tags. A meta-tag is a piece of HTML cod that is created specifically to help bring your web page to a search engine spider’s attention. The spiders and bots will notice these tags but they are not visible to people who view your site.
However to make life complicated there is some debate about whether or not you actually need to use meta-tags on your web pages. This is because there is a belief out there that the major search engines are changing the way they search pages as inserting meta-tags in your copy is considered to be an unfair advantage over sites that might be just as legitimate as yours. Still to be on the safe side the insertion of meta-tags into your copy should still probably be an essential component of your search engine positioning strategy.
Yet another strategy is to also put in as many links as you can to other websites as the search engine spiders love sites that contain lists of links to other sites and rank them higher in the search engine ranking pages. The higher your ranking is, the more money you will make as a web business as you will maximize the number of visitors to your web site.
Tuesday, January 3, 2012
White Hat Or Black Hate Search Engine Optimization Firms
Almost everyone has heard the phrase black hat tricks when it concerns Search Engine Optimization, but how can you tell if the firm you choose is using black hate methods or what hat. Are they the good guys or the bad guys. Why is that even important?
Simply put playing with the bad guys can get your site delisted completely. But how to tell if a firm is what or black hat?
Well first a reputable SEO firm will tell you what they plan to do and how they will accomplish the goals for your site.
They will not guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google or any of the search engines.
You should not need to employ a link to your SEO company. Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines.
Some things that are a dead on give away that your SEO guru is wearing a black hat? It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
* owns shadow domains
* puts links to their other clients on doorway pages
* offers to sell keywords in the address bar
* doesn’t distinguish between actual search results and ads that appear in search results
* guarantees ranking, but only on obscure, long keyword phrases you would get anyway
* operates with multiple aliases or falsified WHOIS info
* gets traffic from “fake” search engines, spyware, or scumware
* has had domains removed from Google’s index or is not itself listed in Google
These are just a few things to look for when choosing an SEO company, but probably the most important one is comfort, if your gut feel says they are wearing the grey hat run do not walk away, your websites life expectancy can depend on it.
Simply put playing with the bad guys can get your site delisted completely. But how to tell if a firm is what or black hat?
Well first a reputable SEO firm will tell you what they plan to do and how they will accomplish the goals for your site.
They will not guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google or any of the search engines.
You should not need to employ a link to your SEO company. Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines.
Some things that are a dead on give away that your SEO guru is wearing a black hat? It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
* owns shadow domains
* puts links to their other clients on doorway pages
* offers to sell keywords in the address bar
* doesn’t distinguish between actual search results and ads that appear in search results
* guarantees ranking, but only on obscure, long keyword phrases you would get anyway
* operates with multiple aliases or falsified WHOIS info
* gets traffic from “fake” search engines, spyware, or scumware
* has had domains removed from Google’s index or is not itself listed in Google
These are just a few things to look for when choosing an SEO company, but probably the most important one is comfort, if your gut feel says they are wearing the grey hat run do not walk away, your websites life expectancy can depend on it.
Tuesday, November 15, 2011
SEO - Insider Tips To Creating SEO Keywords And Phrases
If you have been practicing search engine optimization you probably already know that it is a good idea to include quotes in your keywords and keywords phrases to make your web copy more attractive to the search engines. You probably also know that is a good idea to put things that your site specifically sells in quotes so that the search engine spiders see you as having exclusive or specialized content or information. However there are a few more tips that come along with creating SEO keywords and phrases that are less well known.
Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase “SEO optimization”. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.
Another big tip is to avoid using what are called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by the search engines. Common kill terms include a, an and, at, by, for, in, it, of, the too, to, web and with.
Yet another tip is to be aware of case sensitive keywords. When in doubt you should always submit them in lower case. However when it comes to names and places you might also want to put things in their proper cases. For instance if you are searching for Frank Kern you will want to put in Frank Kern as well as frank kern. Some experts even advise putting in a keyword all in caps as in FRANK KERN as many individuals have stuck capital key caps when they search. The search engine that is thought to be most sensitive to case is Alta Vista.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
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Many SEO experts advise practicing word stemming. This means that when you do find a keyword that works that you should not hesitate to use it in the words different forms. For example take the phrase “SEO optimization”. You might also want to use phrases such as SEO optimizing, SEO optimized and SEO optimizers which branch out linguistically from your original keyword.
Another big tip is to avoid using what are called kill terms. This is just a phrase for conjunctions and prepositions that are largely ignored by the search engines. Common kill terms include a, an and, at, by, for, in, it, of, the too, to, web and with.
Yet another tip is to be aware of case sensitive keywords. When in doubt you should always submit them in lower case. However when it comes to names and places you might also want to put things in their proper cases. For instance if you are searching for Frank Kern you will want to put in Frank Kern as well as frank kern. Some experts even advise putting in a keyword all in caps as in FRANK KERN as many individuals have stuck capital key caps when they search. The search engine that is thought to be most sensitive to case is Alta Vista.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
New Baby Gift
Mobility Scooters
Windows Faringdon
Sunday, October 9, 2011
Seo - Tips On Making Seo Blog Content Look Good
It is highly recommended that you SEO your blog content. It is not recommended however that you make your blog sound stiff and technical for the sake of attracting search engines. When it comes to actually incorporating your keywords into your blog copy keep in mind that the best blogs are the ones that sound casual. Nobody wants to read a robotic repetitive piece of copy.
One key to keeping your blog looking neat and readable is to keep the content less than 300 words. 250 words per blog is idea. Keeping them looking reasonably uniform and the same length is also more visually eye catching and more likely to keep curious eyeballs on your page and not someone else’s.
Another thing you need to note is the way the headline of your blog article looks. Shorter is almost always better. Long search engine optimized blog titles don’t work if they are cut off at the end. Make sure that any blog headlines that you have are.
You should also make sure that your blog headlines are not too commercial or corny sounding. For instance a blog title such as “Make thousands a day using SEO!” is not going to work as well as a subtler phrase such as “How SEO Let Me Quit My Day Job.” Corny headlines look like spam to a lot of people when they get them on their RSS feeds so their eyes simply glaze over when they see something like “Hoodia Miracle Weight Loss Drug!” or “Grow Bigger Breasts in Three Days.”
Unless the acronym is very well known you are also supposed to stay away from using them as headlines in your blog. However this is not advised if your SEO title is too long as in “Valuable tips for Utilizing Search Engine Tips for Blogs.” It is much better to keep the language very simple as in “Top SEO Tips!”
One key to keeping your blog looking neat and readable is to keep the content less than 300 words. 250 words per blog is idea. Keeping them looking reasonably uniform and the same length is also more visually eye catching and more likely to keep curious eyeballs on your page and not someone else’s.
Another thing you need to note is the way the headline of your blog article looks. Shorter is almost always better. Long search engine optimized blog titles don’t work if they are cut off at the end. Make sure that any blog headlines that you have are.
You should also make sure that your blog headlines are not too commercial or corny sounding. For instance a blog title such as “Make thousands a day using SEO!” is not going to work as well as a subtler phrase such as “How SEO Let Me Quit My Day Job.” Corny headlines look like spam to a lot of people when they get them on their RSS feeds so their eyes simply glaze over when they see something like “Hoodia Miracle Weight Loss Drug!” or “Grow Bigger Breasts in Three Days.”
Unless the acronym is very well known you are also supposed to stay away from using them as headlines in your blog. However this is not advised if your SEO title is too long as in “Valuable tips for Utilizing Search Engine Tips for Blogs.” It is much better to keep the language very simple as in “Top SEO Tips!”
Thursday, August 18, 2011
SEO - It's Easy To Be Effective
Search Engine Optimisation (SEO) is so easy a child could so it well, the main problem is that it is incredibly time consuming. If you don’t have the time to do SEO then you may be better off hiring an SEO company.
Search Engine Optimisation is governed by two basic but powerful guidelines and they are:
- Have keyword rich text.
- Have links back to your website.
1)Having keyword rich text is absolutely critical to your websites success as
your chosen keyword phrases will be the words that “trigger” your site to appear at the top of the search results. I would suggest having four or five keyword phrases on your home page. Also, repeat them four or five times each throughout your copy.
2)Getting links back to your website is also vital to having a website that ranks highly in the search engines, even better is having your keywords in your links back to your website. These words within the links are called “Anchor Text”.
Getting links back to a website is always the hardest part of any SEO campaign. However, it does account for around 80% of a websites performance. The latest buzzword in SEO at the moment is “Link Baiting”, this involves creating a page that has a feature or content that is “Link Worthy”
Having a website that has a page that people want to link to is incredibly powerful as the more people will see it, the more people will link to it. This will create hundreds if not thousands of links back to the website that has the “interesting” content on it. A good link baiting campaign will give the same amount of links in two weeks than traditional forms of SEO will create in an entire year!
If you don’t want to do down the link baiting route you can always gather links in a variety of different ways. These include, Article writing, link exchanges and registering with Internet directories.
Search Engine Optimisation is governed by two basic but powerful guidelines and they are:
- Have keyword rich text.
- Have links back to your website.
1)Having keyword rich text is absolutely critical to your websites success as
your chosen keyword phrases will be the words that “trigger” your site to appear at the top of the search results. I would suggest having four or five keyword phrases on your home page. Also, repeat them four or five times each throughout your copy.
2)Getting links back to your website is also vital to having a website that ranks highly in the search engines, even better is having your keywords in your links back to your website. These words within the links are called “Anchor Text”.
Getting links back to a website is always the hardest part of any SEO campaign. However, it does account for around 80% of a websites performance. The latest buzzword in SEO at the moment is “Link Baiting”, this involves creating a page that has a feature or content that is “Link Worthy”
Having a website that has a page that people want to link to is incredibly powerful as the more people will see it, the more people will link to it. This will create hundreds if not thousands of links back to the website that has the “interesting” content on it. A good link baiting campaign will give the same amount of links in two weeks than traditional forms of SEO will create in an entire year!
If you don’t want to do down the link baiting route you can always gather links in a variety of different ways. These include, Article writing, link exchanges and registering with Internet directories.
Sunday, July 10, 2011
SEO - Use Digg To Make Your Website An Overnight Success
Internet marketers are going crazy over this new social network called Digg and for good reason too. Using Digg correctly can send tens of thousands to your website virtually overnight.
This is how Digg works: People register with the site, and thus join the Digg community. These registered users then submit newsworthy or rather “Digg” worthy content. A short summary of the news item is written about the content. You can submit nearly anything to Digg; this includes videos, stories, blog entries, funny pictures – Anything!
What then happens is “Registered Users” then “Digg” the story or whatever has been submitted. The “Digg” is actually a vote for the content that was submitted to Digg.
The stories with the highest number of “Diggs” make it onto the front page of Digg. Stories can also be “Buried” which will send them shooting down to rankings at Digg.
Digg stories are then kept in the up and coming section for around 12 – 24 hours.
If the story does not receive enough “Diggs” it is then sent to the Digg homepage. If the story starts to get “buried” it will automatically disappear.
Writing a good story that gets a number of Diggs, and by number I mean a few hundred can produce tens of thousands of page views which will mean thousands of visitors and potential customers to your websites.
To produce a popular story you need to write about something that will help people, actually, writing about Digg itself is a very popular subject and frequently makes it onto the top spot.
This is a form of viral marketing, get it right and your site will do incredibly well, get it wrong and nothing will happen. Site promotion like this is a far, far more powerful way of gaining popularity and backlinks to your site than traditional Search Engine Optimisation (SEO) Techniques.
This is how Digg works: People register with the site, and thus join the Digg community. These registered users then submit newsworthy or rather “Digg” worthy content. A short summary of the news item is written about the content. You can submit nearly anything to Digg; this includes videos, stories, blog entries, funny pictures – Anything!
What then happens is “Registered Users” then “Digg” the story or whatever has been submitted. The “Digg” is actually a vote for the content that was submitted to Digg.
The stories with the highest number of “Diggs” make it onto the front page of Digg. Stories can also be “Buried” which will send them shooting down to rankings at Digg.
Digg stories are then kept in the up and coming section for around 12 – 24 hours.
If the story does not receive enough “Diggs” it is then sent to the Digg homepage. If the story starts to get “buried” it will automatically disappear.
Writing a good story that gets a number of Diggs, and by number I mean a few hundred can produce tens of thousands of page views which will mean thousands of visitors and potential customers to your websites.
To produce a popular story you need to write about something that will help people, actually, writing about Digg itself is a very popular subject and frequently makes it onto the top spot.
This is a form of viral marketing, get it right and your site will do incredibly well, get it wrong and nothing will happen. Site promotion like this is a far, far more powerful way of gaining popularity and backlinks to your site than traditional Search Engine Optimisation (SEO) Techniques.
Sunday, June 5, 2011
Linkbaiting - What Is It Actually?
Linkbaiting is a new buzzword around SEO circles; the point of starting a great linkbaiting campaign is to generate as many links as possible from many different sources. Roll out a linkbaiting campaign correctly and your website will literally explode with traffic and you will gain more backlinks in a week than you could get in a year of traditional SEO.
Linkbaiting as a theory is still a mystery, many people have heard of the word “linkbaiting” but very few actually understand what it means or how to roll out a good linkbaiting campaign. To create some linkbait you need to have one core ingredient and that is to have something that is interesting. It needs to catch a reader’s eye; particularly bloggers eye’s to be exact. With the proliferation of blogs on the Internet it is possible to create huge hype and buzz about a website or product. Once it has been spread around the Blogging world, word should spread and your website should have a linkbaiting success story.
The biggest problem with link baiting is actually creating a product or piece of copy that has not been done before or that is very interesting. I find my strike rate is around ten to one. That means for every ten pieces of link bait that I produce only one of them really gets going and creates a huge buzz.
Follow these steps to setting up a good link baiting campaign: Create a fantastic story, tool or otherwise unusually interesting piece of content. Then publish it on your blog or you website. Now, promote your new content by contacting friends that have blogs or using sites where you can actually pay people to blog about anything and everything. If your content is “newsworthy” your linkbaiting campaign should take off and you should receive thousands of visitors to your site and hundreds if not thousands of inbound links.
Linkbaiting as a theory is still a mystery, many people have heard of the word “linkbaiting” but very few actually understand what it means or how to roll out a good linkbaiting campaign. To create some linkbait you need to have one core ingredient and that is to have something that is interesting. It needs to catch a reader’s eye; particularly bloggers eye’s to be exact. With the proliferation of blogs on the Internet it is possible to create huge hype and buzz about a website or product. Once it has been spread around the Blogging world, word should spread and your website should have a linkbaiting success story.
The biggest problem with link baiting is actually creating a product or piece of copy that has not been done before or that is very interesting. I find my strike rate is around ten to one. That means for every ten pieces of link bait that I produce only one of them really gets going and creates a huge buzz.
Follow these steps to setting up a good link baiting campaign: Create a fantastic story, tool or otherwise unusually interesting piece of content. Then publish it on your blog or you website. Now, promote your new content by contacting friends that have blogs or using sites where you can actually pay people to blog about anything and everything. If your content is “newsworthy” your linkbaiting campaign should take off and you should receive thousands of visitors to your site and hundreds if not thousands of inbound links.
Saturday, February 19, 2011
Seo - Get Your Website On The First Page In One Week
Search Engine Optimisation (SEO) is something of a black art, many people know about it but many people don’t know exactly how to do it.
Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are very important when it comes to a sites success.
The most important aspect and the easiest way of getting a site up the rankings very quickly is by having keywords in the URL.
Should you register a new domain, try and get one with the keywords included.
I noticed a great SEO domain was up for grabs, so I registered it, built the site and within 4 days it was on the first page in position 6 in Google.
The Second most important aspect in quick SEO is keeping your keywords in your sub pages. If you had a site that sold wheelchairs you should have the word “Wheelchairs” in the name of your sub pages.
This will help your site rank a lot faster.
The Third most important aspect is having your home page content displaying your keyword phrases. I would suggest having your keyword phrases repeated on your home page at least ten times thoughout your copy.
The next important aspect is building links with your keywords in the anchor text. Have about three variations here. I once had a client and actually did not do ANY changes to his site. All I did was build hundreds of links from articles with his keywords in his anchor text. Within a matter of weeks he was on the first page of Google for a number of keywords.
Lastly, the age of your domain counts for a lot. If you have an aged domain that is over 2 years old you stand a chance of getting onto the first page of the search results within a week if you work hard at it and build links with your keywords in the anchor text.
Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are very important when it comes to a sites success.
The most important aspect and the easiest way of getting a site up the rankings very quickly is by having keywords in the URL.
Should you register a new domain, try and get one with the keywords included.
I noticed a great SEO domain was up for grabs, so I registered it, built the site and within 4 days it was on the first page in position 6 in Google.
The Second most important aspect in quick SEO is keeping your keywords in your sub pages. If you had a site that sold wheelchairs you should have the word “Wheelchairs” in the name of your sub pages.
This will help your site rank a lot faster.
The Third most important aspect is having your home page content displaying your keyword phrases. I would suggest having your keyword phrases repeated on your home page at least ten times thoughout your copy.
The next important aspect is building links with your keywords in the anchor text. Have about three variations here. I once had a client and actually did not do ANY changes to his site. All I did was build hundreds of links from articles with his keywords in his anchor text. Within a matter of weeks he was on the first page of Google for a number of keywords.
Lastly, the age of your domain counts for a lot. If you have an aged domain that is over 2 years old you stand a chance of getting onto the first page of the search results within a week if you work hard at it and build links with your keywords in the anchor text.
Thursday, February 3, 2011
SEO - Query Terms And Keywords
A query is simply a name for the word or two that people will type into a search engine box when they are looking for something specific on a popular search engine like Google or MSN. The fundamental components of these queries are called “keywords” as they are the simple every day terms that people use to look for products and services. The major search engines note these words in database records that on the major engines such as Google and Overture can be accessed for free. This allows you to determine the popularity of a keyword simply by looking up its ranking or the number of "hits” it has had on a keyword inventory tool. Both Google and Overture have excellent keyword inventory tools that tell you what people are looking for when they search for something on the World Wide Web.
A query term can be one word such as “curling iron” or it can be many words such as “Con-Air tourmaline ceramic plated curling iron.” Knowing what these query searches are is critical to the successful promotion of your website both within its pages and outside.
The key to choosing the right keywords is to know what keywords and commonly used short keyword phrases are commonly used to describe your service, products or the theme of your site. As a rule of thumb also avoid choosing keywords that are too general. When people search for products and services on the Internet they tend to search for specific things with a few words. This is because they know that typing in a single word will bring them to many options to sift through. You should take the same tact as using keywords that are too general may bring you window shoppers as opposed to serious buyers. In essence, understanding the relationship between keywords and query phrases is as basic as knowing your market.
A query term can be one word such as “curling iron” or it can be many words such as “Con-Air tourmaline ceramic plated curling iron.” Knowing what these query searches are is critical to the successful promotion of your website both within its pages and outside.
The key to choosing the right keywords is to know what keywords and commonly used short keyword phrases are commonly used to describe your service, products or the theme of your site. As a rule of thumb also avoid choosing keywords that are too general. When people search for products and services on the Internet they tend to search for specific things with a few words. This is because they know that typing in a single word will bring them to many options to sift through. You should take the same tact as using keywords that are too general may bring you window shoppers as opposed to serious buyers. In essence, understanding the relationship between keywords and query phrases is as basic as knowing your market.
Monday, January 17, 2011
Seo - Keyword Popularity Versus True Integrity
Ethics is not a word you hear a lot when it comes to SEO affiliate marketing. People build entire businesses around just a few top keywords. The problem with building a business on keyword fads is that they often go stale. A word that might seem like a good keyword at the moment, it is probably not a good keyword two years from now.
Trends can make you a profit in the short term but you have to be fast. This means having the money to invest in unique writing copy (or the tons of time to write it yourself) and the capacity to pay money to sites to index your site quickly. You also need and the ability to keep your business ideas a secret. Many people have fantastic ideas as to what to market but usually someone else has beat them to it.
If you don’t have the financial savvy it takes to throw up sites quickly, the idea here is to choose a theme that appeals to many, yet is somehow specialized enough to make it unique. Then try and give people information that they will find valuable. The real truth is that some of the richest affiliate marketers became rich because they had some integrity and interest in their product. A good example is that 18 year old whiz kid who made a million selling skateboards by writing about what he knew best --skateboarding! He knew nothing technically about SEO but his knowledge of the lingo and passion for his product led millions of targeted customers directly to his site.
The bottom line --- If you don’t like something don’t sell it no matter how good the keywords are. The absolutely worst marketing copy is written by people who are clearly trying to sell something that they would never buy themselves.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
Trends can make you a profit in the short term but you have to be fast. This means having the money to invest in unique writing copy (or the tons of time to write it yourself) and the capacity to pay money to sites to index your site quickly. You also need and the ability to keep your business ideas a secret. Many people have fantastic ideas as to what to market but usually someone else has beat them to it.
If you don’t have the financial savvy it takes to throw up sites quickly, the idea here is to choose a theme that appeals to many, yet is somehow specialized enough to make it unique. Then try and give people information that they will find valuable. The real truth is that some of the richest affiliate marketers became rich because they had some integrity and interest in their product. A good example is that 18 year old whiz kid who made a million selling skateboards by writing about what he knew best --skateboarding! He knew nothing technically about SEO but his knowledge of the lingo and passion for his product led millions of targeted customers directly to his site.
The bottom line --- If you don’t like something don’t sell it no matter how good the keywords are. The absolutely worst marketing copy is written by people who are clearly trying to sell something that they would never buy themselves.
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
Saturday, July 10, 2010
SEO - Choosing And Testing Keywords
Part of writing and testing keywords is to keep careful track of your results. Keeping documents of how much traffic using certain words can help you track results. As those in the business of SEO optimization have discovered keywords and keyword phrases that seemed to work yesterday may not work today. Keeping track of your keywords simply by noting those that bring you profits and those that don’t are ways of figuring out what makes money for you and what doesn’t.
One of the most popular ways to choose keywords is to do so through hit results. One good place to look at keywords is the overture keyword engine inventory. All you need to do is put in a few phrases or words that apply to your business or service and then assess them by popularity.
Another great place for looking up keywords is a site named Word Tracker. They have a database of over 40 million results that is updated every 2 hours. If you enter a phrase or a word you can see how many people are actually searching for that keyword. You have to pay to use word tracker but there is a sliding scale. It costs about eight bucks U.S. to use it for 24 hours. A yearly membership is $274 U.S.
When looking at these keywords keep in mind that you are never looking for keywords that are too popular or that are too well used. This is because these keywords are too general and will bring untargeted traffic to your site. Untargeted traffic is traffic that is looking for someone else but ends up on your site anyway. They are like tenants that don’t pay rent because all they do is use up your bandwidth. Remember that the most specific and targeted keywords are never the ones that are the most popular.
One of the most popular ways to choose keywords is to do so through hit results. One good place to look at keywords is the overture keyword engine inventory. All you need to do is put in a few phrases or words that apply to your business or service and then assess them by popularity.
Another great place for looking up keywords is a site named Word Tracker. They have a database of over 40 million results that is updated every 2 hours. If you enter a phrase or a word you can see how many people are actually searching for that keyword. You have to pay to use word tracker but there is a sliding scale. It costs about eight bucks U.S. to use it for 24 hours. A yearly membership is $274 U.S.
When looking at these keywords keep in mind that you are never looking for keywords that are too popular or that are too well used. This is because these keywords are too general and will bring untargeted traffic to your site. Untargeted traffic is traffic that is looking for someone else but ends up on your site anyway. They are like tenants that don’t pay rent because all they do is use up your bandwidth. Remember that the most specific and targeted keywords are never the ones that are the most popular.
Wednesday, April 14, 2010
Seo - Bum Marketing
Affiliate marketers that make money without a website are called bum marketers. Instead of a website they put their links in a blog. This is why you should never let an expert tell you that you need to spend a lot of money on a website, especially if it is an expensive turnkey one. All you really need is a blogging tool. If you intend to send your blog articles out to article directories you may need a web page with links as most will allow you to redirect customers to a web page with an index of affiliate links but not include links in the articles. If you have a web blog you can have all of the affiliate links in an article that you want.
The great thing about a blog is that it is just another web page. However unlike the pages of an ordinary web page, blogs are set up on templates. There is no coding, graphics and you can download your material quickly right onto the site or simply write your SEO copy directly into the template. You can update your material as often as you like and unlike static pages on a website, the spider engines are attracted to the blogs because new bytes of information are added to it every day.
Of course the other benefit is that blogs are so simple and inexpensive to set up. All you really need is a computer with access to the Internet and a free blogging template. The only cost to you ultimately is your time spent writing material and adding your affiliate links. This is time well spent because if you do this right and are very clever about merging your search engine optimization techniques with your charming and informative blog entry you can make a lot of money!
The great thing about a blog is that it is just another web page. However unlike the pages of an ordinary web page, blogs are set up on templates. There is no coding, graphics and you can download your material quickly right onto the site or simply write your SEO copy directly into the template. You can update your material as often as you like and unlike static pages on a website, the spider engines are attracted to the blogs because new bytes of information are added to it every day.
Of course the other benefit is that blogs are so simple and inexpensive to set up. All you really need is a computer with access to the Internet and a free blogging template. The only cost to you ultimately is your time spent writing material and adding your affiliate links. This is time well spent because if you do this right and are very clever about merging your search engine optimization techniques with your charming and informative blog entry you can make a lot of money!
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