Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, September 6, 2012
"Pay-Per Click" Ad Campaign: Earn More by Spending Less"
What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".
Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.
The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.
"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.
So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.
Tuesday, July 3, 2012
Search Engine Optimization: Why Is Seo Web Promotion Important?
Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting.
While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.
While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.
Wednesday, November 23, 2011
What Do You Have To Be To Succeed In A Home Based Business
So, 95% of the people that try to earn money online FAIL. That's a fact and nobody can argue with that.
But, you can belong to the 5% who actually earn money from the confort of their own houses. How? I call it the three "Be's".
Before that, let's talk about something else. Is it possible to start bulding an income using just FREE advertsing resources? Basicly, is it possible to earn money online without spending a penny?! NO! I've talked about it with other marketers and we all reached the same conclusion: at some point, you have to spend some money. But the trick, is how to spend it. Face it like an investment to future. Just spend it wisely. What leads to my main point. What do you have to be to really earn a "few bucks" using the internet in these so called "home based business"?
Be Active - That's right. If you have an idea, just explore it and do something about it. How many times did i heard: "oh man, i want to do this, but i don't if it's going to work. Maybe i just should let it go". WRONG. Be active in every way that you can be. You will never know if it is a good idea, if you just don't try to make it work!
Be Patient - While you are advertising your main home based business you have to be patient. Advertising is a number's game. Just don't quite and keep trying. Give yourself a couple of months until you give up.
Be original - In every step of the way, you have to be unique and creative. Do something different from the competition, and BEING ACTIVE here can really pay off. Write down some ideas that you think can work, embrace them with enthusiasm and you will see results in no time.
That's about it. If you can be active, patient and original you can earn money online. Along your money journey, invest your money wisely (no guarateed sign-ups and so on). Before EVERY MOVE research about it in order to find some feedback and then ACT!
But, you can belong to the 5% who actually earn money from the confort of their own houses. How? I call it the three "Be's".
Before that, let's talk about something else. Is it possible to start bulding an income using just FREE advertsing resources? Basicly, is it possible to earn money online without spending a penny?! NO! I've talked about it with other marketers and we all reached the same conclusion: at some point, you have to spend some money. But the trick, is how to spend it. Face it like an investment to future. Just spend it wisely. What leads to my main point. What do you have to be to really earn a "few bucks" using the internet in these so called "home based business"?
Be Active - That's right. If you have an idea, just explore it and do something about it. How many times did i heard: "oh man, i want to do this, but i don't if it's going to work. Maybe i just should let it go". WRONG. Be active in every way that you can be. You will never know if it is a good idea, if you just don't try to make it work!
Be Patient - While you are advertising your main home based business you have to be patient. Advertising is a number's game. Just don't quite and keep trying. Give yourself a couple of months until you give up.
Be original - In every step of the way, you have to be unique and creative. Do something different from the competition, and BEING ACTIVE here can really pay off. Write down some ideas that you think can work, embrace them with enthusiasm and you will see results in no time.
That's about it. If you can be active, patient and original you can earn money online. Along your money journey, invest your money wisely (no guarateed sign-ups and so on). Before EVERY MOVE research about it in order to find some feedback and then ACT!
Friday, October 7, 2011
Rethinking Website Content: Content That Entertains
In case you've missed it, the Web has changed; it seems like just yesterday it was good enough to take all your brochures and advertising collaterals and convert them to digital format, add a little search engine optimization, throw-in a little PHP programming and bingo, you've got a website. And if you wanted to show how cutting edge your company was, maybe you'd add a little dash of Flash animation, or some royalty free music. Well here's a bulletin from the frontlines, that isn't going to cut-it in the new multimedia Web-business environment.
Almost daily I receive emails from people asking me to review their websites and tell them why they can't convert visitors to customers even when they are attracting significant numbers of visitors on a regular basis to their sites.
The answer is both simple and complex: simple, because these websites fail to communicate the company's message in a meaningful manner to their visitors, which means no dialog is opened, and without a dialog, no business can be done; and complex, because the implementation of the solution requires a new way of thinking about communicating with your audience using sophisticated presentation techniques that put a higher premium on creativity than they do on facts, figures and old-school direct marketing tactics.
If you are looking for a mantra to begin any new website initiative or to correct an existing website disaster: Think Audience Not Customers.
New Words For A New Web-Business Environment
In the past while I've run across three newly coined words or phrases (Communitainment, Branded Entertainment, and Snack-o-tainment) that attempt to capture the fundamental change that has taken place among Web-user expectations.
All of the new terms have two things in common: one, they require the marketer to think of website visitors as an audience and not as customers; and two, they all require the marketer to use entertainment techniques as the basis for delivering content.
Communication + Entertainment + Community
The Piper Jaffray Internet Media and Marketing research team recently released a report entitled 'The User Revolution' in which Safa Rashtchy coined the concept of 'Communitainment,' a blending of the words communication and entertainment. Rashtchy uses the term to denote the "melding of communication, community, and entertainment," as a new formula for implementing the delivery of marketing content.
The report points out that "Video ads will be the driver of the next major growth in brand advertising …" with the Web being "the leading medium at work and the second leading medium at home behind television."
For any business that thought they could conduct business as usual, this should be a wake-up call. The Web has changed: the market is no longer content to be informed, they must be seduced, and you are not going to seduce them with key-word density and biz-speak.
Contrary to popular belief you can deliver a marketing message faster, more powerfully, and with better recall using creative video presentations than you can with a page of text. Now no one is saying you shouldn't have text on your site, but your copy better be damn interesting and well written if you expect anyone to actually read it.
Meaning + Sharing + Experience
The idea of 'Communitainment' provides a conceptual framework for creating Web-video presentations that work: your business communication must convey meaning through a focused presentation that uses all the various techniques available to the savvy Web-producer; your audience must see enough value in the presentation that they are willing to contact others in their colleague-community and share it; and lastly, the delivery of the message must create a memorable entertaining experience associated with the product or service provided.
Branded Entertainment
Leta Baker writes in her 'Adobe Magazine' article 'Creative Persuasion: The Rise of Branded Entertainment' about her concept of using entertaining online video presentations as a means of effectively creating brand awareness.
What Baker is talking about is video that doesn't hit you over the head with a hard-sell sales pitch or bore you to death with meaningless platitudes, but rather presents entertaining short programs that companies can attach their brand to so viewers gain a memorable positive impression of your company. This is a long-term strategy that takes into account the reality that not every genuine prospect that comes to your website is ready to buy your product at that moment but might, when and if they remember who you are, when they are ready to buy.
There are many ways to implement this 'branded entertainment' concept and they all don't have to be completely devoid of salesmanship. The Apple iPod commercials are an example of what I would call 'branded entertainment,' even if Leta Baker would object. Unlike most commercials that people race to avoid, the iPod commercials are actually anticipated: people want to know what Apple is going to come up with next, and the result: iPod has the lion's share of the MP3 player market.
The Apple Macintosh commercials are another form of 'branded entertainment' that involves a sales pitch. Here we have an ongoing campaign with well-developed characters that the audience has gotten to know over the length of the campaign. The audience looks forward to what these characters are going to do next. This does not mean that every PC owner is going to run out and buy a Mac, but over time Apple is getting people to recognize their product as an alternative.
Because the commercials are entertaining, people are listening and waiting for the next installment of the campaign. Audiences are getting the message and that is all any good marketing campaign can achieve.
And here is the big hurdle for many small businesses: good marketing requires patience and should be aimed at opening a dialog, not just making a quick sale.
Most website sales pitches are like bad 'pick-up' lines: crude and ineffective; an audience needs to be wooed with tender loving care before you can expect to see any results. If you're not willing to invest the time and creativity in opening a dialog with your audience, you can forget about using the Internet as a marketing tool.
Snack-o-tainment: Fast Food Entertainment
The term 'Snack-o-tainment' was used by Nancy Miller in her 'Wired' magazine article 'Manifesto for a New Age" in which she equates consumption of new media to societies addiction to fast food. If the audience is addicted to entertaining media, we as marketers must feed that addiction.
It wasn't that long ago that the biggest objection to online video was it took too long to load; now we see it compared to fast food. The fact is video can deliver a meaningful message in the quickest possible way because it conveys content using the full arsenal of communication tools.
We can look to television for a blueprint of how to deliver these bite-sized morsels of corporately nutritious, entertaining, marketing manna.
The thirty-second commercial is an example of just how much memorable content can be crammed into a short period of time if a little entertaining creativity is added to the mix. And unlike television, there is no costly premium associated with time on the Internet, so content can be as long or short as the message requires.
A campaign based on this formula can come complete with plot-lines, character development, and signature music all designed to deliver your marketing message in an entertaining way that will not only get stuck in your audience's memory, but will be anticipated by that same audience. The famous 'Taster's Choice' soap opera style campaign of years ago was one of the best examples of combining entertainment with a commercial message.
Even the lowly jingle can be resurrected to provide some 'sit-up and take notice' to an otherwise mundane presentation. You would be hard pressed to find anyone who doesn't know the recipe for MacDonald's Big Mac, based on their fabulously successful commercials, even though they haven't been aired in years. In fact MacDonald's current roster of commercials are so forgettable that you wonder why they haven't brought the old standby back to life.
Another bit of delicious marketing entertainment was the series of Chili's Restaurant commercials featuring various singers interpreting their 'Baby Back Ribs' jingle, which provided far more entertainment in thirty seconds than a full CD of Britney Spears. More importantly that infectious 'baby back ribs' song has become deeply rooted in the public's subconscious, and when the inevitable questions comes up, 'where are we going to eat?' that jingle starts playing in our heads. If you want to be successful, learn from what works.
Can You Afford To Wait
If your business is expanding as fast as it can with an ever-growing list of customers and continuously increasing profits, then perhaps you can afford to ignore the changes taking place, and the expectations of your audience. But if things could be better, and if you yearn to improve your Web-marketing, then you have to adjust to new ways of delivering content.
You can't let out-dated thinking get in your way. There is a difference between twenty year's experience, and one year's experience repeated twenty times. There is no point in continuing to repeat old methods that no longer work.
You know things have changed so get ready to deliver your content in a way that will allow your company to become the next great Web success story.
Almost daily I receive emails from people asking me to review their websites and tell them why they can't convert visitors to customers even when they are attracting significant numbers of visitors on a regular basis to their sites.
The answer is both simple and complex: simple, because these websites fail to communicate the company's message in a meaningful manner to their visitors, which means no dialog is opened, and without a dialog, no business can be done; and complex, because the implementation of the solution requires a new way of thinking about communicating with your audience using sophisticated presentation techniques that put a higher premium on creativity than they do on facts, figures and old-school direct marketing tactics.
If you are looking for a mantra to begin any new website initiative or to correct an existing website disaster: Think Audience Not Customers.
New Words For A New Web-Business Environment
In the past while I've run across three newly coined words or phrases (Communitainment, Branded Entertainment, and Snack-o-tainment) that attempt to capture the fundamental change that has taken place among Web-user expectations.
All of the new terms have two things in common: one, they require the marketer to think of website visitors as an audience and not as customers; and two, they all require the marketer to use entertainment techniques as the basis for delivering content.
Communication + Entertainment + Community
The Piper Jaffray Internet Media and Marketing research team recently released a report entitled 'The User Revolution' in which Safa Rashtchy coined the concept of 'Communitainment,' a blending of the words communication and entertainment. Rashtchy uses the term to denote the "melding of communication, community, and entertainment," as a new formula for implementing the delivery of marketing content.
The report points out that "Video ads will be the driver of the next major growth in brand advertising …" with the Web being "the leading medium at work and the second leading medium at home behind television."
For any business that thought they could conduct business as usual, this should be a wake-up call. The Web has changed: the market is no longer content to be informed, they must be seduced, and you are not going to seduce them with key-word density and biz-speak.
Contrary to popular belief you can deliver a marketing message faster, more powerfully, and with better recall using creative video presentations than you can with a page of text. Now no one is saying you shouldn't have text on your site, but your copy better be damn interesting and well written if you expect anyone to actually read it.
Meaning + Sharing + Experience
The idea of 'Communitainment' provides a conceptual framework for creating Web-video presentations that work: your business communication must convey meaning through a focused presentation that uses all the various techniques available to the savvy Web-producer; your audience must see enough value in the presentation that they are willing to contact others in their colleague-community and share it; and lastly, the delivery of the message must create a memorable entertaining experience associated with the product or service provided.
Branded Entertainment
Leta Baker writes in her 'Adobe Magazine' article 'Creative Persuasion: The Rise of Branded Entertainment' about her concept of using entertaining online video presentations as a means of effectively creating brand awareness.
What Baker is talking about is video that doesn't hit you over the head with a hard-sell sales pitch or bore you to death with meaningless platitudes, but rather presents entertaining short programs that companies can attach their brand to so viewers gain a memorable positive impression of your company. This is a long-term strategy that takes into account the reality that not every genuine prospect that comes to your website is ready to buy your product at that moment but might, when and if they remember who you are, when they are ready to buy.
There are many ways to implement this 'branded entertainment' concept and they all don't have to be completely devoid of salesmanship. The Apple iPod commercials are an example of what I would call 'branded entertainment,' even if Leta Baker would object. Unlike most commercials that people race to avoid, the iPod commercials are actually anticipated: people want to know what Apple is going to come up with next, and the result: iPod has the lion's share of the MP3 player market.
The Apple Macintosh commercials are another form of 'branded entertainment' that involves a sales pitch. Here we have an ongoing campaign with well-developed characters that the audience has gotten to know over the length of the campaign. The audience looks forward to what these characters are going to do next. This does not mean that every PC owner is going to run out and buy a Mac, but over time Apple is getting people to recognize their product as an alternative.
Because the commercials are entertaining, people are listening and waiting for the next installment of the campaign. Audiences are getting the message and that is all any good marketing campaign can achieve.
And here is the big hurdle for many small businesses: good marketing requires patience and should be aimed at opening a dialog, not just making a quick sale.
Most website sales pitches are like bad 'pick-up' lines: crude and ineffective; an audience needs to be wooed with tender loving care before you can expect to see any results. If you're not willing to invest the time and creativity in opening a dialog with your audience, you can forget about using the Internet as a marketing tool.
Snack-o-tainment: Fast Food Entertainment
The term 'Snack-o-tainment' was used by Nancy Miller in her 'Wired' magazine article 'Manifesto for a New Age" in which she equates consumption of new media to societies addiction to fast food. If the audience is addicted to entertaining media, we as marketers must feed that addiction.
It wasn't that long ago that the biggest objection to online video was it took too long to load; now we see it compared to fast food. The fact is video can deliver a meaningful message in the quickest possible way because it conveys content using the full arsenal of communication tools.
We can look to television for a blueprint of how to deliver these bite-sized morsels of corporately nutritious, entertaining, marketing manna.
The thirty-second commercial is an example of just how much memorable content can be crammed into a short period of time if a little entertaining creativity is added to the mix. And unlike television, there is no costly premium associated with time on the Internet, so content can be as long or short as the message requires.
A campaign based on this formula can come complete with plot-lines, character development, and signature music all designed to deliver your marketing message in an entertaining way that will not only get stuck in your audience's memory, but will be anticipated by that same audience. The famous 'Taster's Choice' soap opera style campaign of years ago was one of the best examples of combining entertainment with a commercial message.
Even the lowly jingle can be resurrected to provide some 'sit-up and take notice' to an otherwise mundane presentation. You would be hard pressed to find anyone who doesn't know the recipe for MacDonald's Big Mac, based on their fabulously successful commercials, even though they haven't been aired in years. In fact MacDonald's current roster of commercials are so forgettable that you wonder why they haven't brought the old standby back to life.
Another bit of delicious marketing entertainment was the series of Chili's Restaurant commercials featuring various singers interpreting their 'Baby Back Ribs' jingle, which provided far more entertainment in thirty seconds than a full CD of Britney Spears. More importantly that infectious 'baby back ribs' song has become deeply rooted in the public's subconscious, and when the inevitable questions comes up, 'where are we going to eat?' that jingle starts playing in our heads. If you want to be successful, learn from what works.
Can You Afford To Wait
If your business is expanding as fast as it can with an ever-growing list of customers and continuously increasing profits, then perhaps you can afford to ignore the changes taking place, and the expectations of your audience. But if things could be better, and if you yearn to improve your Web-marketing, then you have to adjust to new ways of delivering content.
You can't let out-dated thinking get in your way. There is a difference between twenty year's experience, and one year's experience repeated twenty times. There is no point in continuing to repeat old methods that no longer work.
You know things have changed so get ready to deliver your content in a way that will allow your company to become the next great Web success story.
Tuesday, August 30, 2011
Halloween Tips: How To Pull Off Tricks And Treats Safely
Boo! Ha-ha. Got you. Honestly though, Halloween can be a spooky time for everyone. Kids are scared of the un-known ghosts and goblins that possibly reside behind trees or in gutters while parents are scared of un-known people who are out and up to no good.
To ensure your employees and clients’ families are safe and have a stress free Halloween, make a check list or consider giving them promotional products before Halloween. Not only will the products increase safety, they will also promote your business!
Here are a few promotional products ensure safe trick-or-treating in your community:
1) Flashlights
Sidewalks are sometimes uneven and many neighborhoods are not lit well. Help your clients and employees’ kids avoid injuries by giving them flashlights. Flashlights are an easy and economical way to keep kids safe and aware of their surroundings.
2) Tote Bags
Occasionally plastic bags and even worn pillow cases can get holes in them, leaving candy to spill on the pavement. Help clients and employees’ kids avoid this problem by giving them a tote bag. This product may not aid in safety, but it will make carrying candy easier for kids. A tote bag can be used for gathering candy…a lot of candy.
3) Glow Bracelets
Ensure that kids are easily seen with these nifty glow bracelets. While most people are aware children are out and about collecting candy on Halloween, some people may forget. Glow bracelets can help people driving cars see children quicker and make them slow down. Plus, kids love them!
These promotional products can take some of the stress off parents before their kids go out on Halloween. Not only will they promote your business, but they will show your community that your company cares about its well-being. Make sure all your clients and employees’ have a spooky, not dangerous, Halloween.
To ensure your employees and clients’ families are safe and have a stress free Halloween, make a check list or consider giving them promotional products before Halloween. Not only will the products increase safety, they will also promote your business!
Here are a few promotional products ensure safe trick-or-treating in your community:
1) Flashlights
Sidewalks are sometimes uneven and many neighborhoods are not lit well. Help your clients and employees’ kids avoid injuries by giving them flashlights. Flashlights are an easy and economical way to keep kids safe and aware of their surroundings.
2) Tote Bags
Occasionally plastic bags and even worn pillow cases can get holes in them, leaving candy to spill on the pavement. Help clients and employees’ kids avoid this problem by giving them a tote bag. This product may not aid in safety, but it will make carrying candy easier for kids. A tote bag can be used for gathering candy…a lot of candy.
3) Glow Bracelets
Ensure that kids are easily seen with these nifty glow bracelets. While most people are aware children are out and about collecting candy on Halloween, some people may forget. Glow bracelets can help people driving cars see children quicker and make them slow down. Plus, kids love them!
These promotional products can take some of the stress off parents before their kids go out on Halloween. Not only will they promote your business, but they will show your community that your company cares about its well-being. Make sure all your clients and employees’ have a spooky, not dangerous, Halloween.
Tuesday, August 23, 2011
Internet Merchant Certifications For Small And Home Based Businesses
How do you distinguish your website from all the other ones out there? And how do you get your customers to believe that you operate a serious business where they can feel comfortable shopping? Well the standard is increasingly turning to various forms of merchant certifications and seals of approvals for websites. But which one is right for you?
There are plenty of organizations out there that offer all kinds of certifications. Most of them are however very expensive or they only certify security of transactions or verify actual incorporation. In other words for most home based or new businesses there are not a lot of certification options out there. There are some exceptions of services though that focuses on giving a Seal of Approval to websites based on a good service history and other qualifications geared to the small and home based internet business rather than the large corporation.
An example of this type of certification is IBCIM.ORG, The International Bureau of Certified Internet Merchants. They operate the Merchant Certified Seal of Approval program where internet businesses from any country or industry can obtain a Seal of Approval to display on their website. The Seal is linked to an Instant Verification Page where the website’s customers can instantly go and verify membership and the certification status of the business. A seal such as this one is a powerful tool to enable businesses to compete online.
The bottom line for small businesses is to find way to stand out from the crowd and initiate that first sale which is precious when you are starting out. And the only way to do that is to make sure that your visitor is comfortable shopping on our site. In other words they have to trust you.
To learn more about an internet merchant certification visit www.ibcim.org.
There are plenty of organizations out there that offer all kinds of certifications. Most of them are however very expensive or they only certify security of transactions or verify actual incorporation. In other words for most home based or new businesses there are not a lot of certification options out there. There are some exceptions of services though that focuses on giving a Seal of Approval to websites based on a good service history and other qualifications geared to the small and home based internet business rather than the large corporation.
An example of this type of certification is IBCIM.ORG, The International Bureau of Certified Internet Merchants. They operate the Merchant Certified Seal of Approval program where internet businesses from any country or industry can obtain a Seal of Approval to display on their website. The Seal is linked to an Instant Verification Page where the website’s customers can instantly go and verify membership and the certification status of the business. A seal such as this one is a powerful tool to enable businesses to compete online.
The bottom line for small businesses is to find way to stand out from the crowd and initiate that first sale which is precious when you are starting out. And the only way to do that is to make sure that your visitor is comfortable shopping on our site. In other words they have to trust you.
To learn more about an internet merchant certification visit www.ibcim.org.
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