Which keyword will you create content for? A $0.20 ( twenty cent) housepainting keyword or a $2.00 (two dollar) home improvement keyword. Many people will obviously go for the $2.00 keyword. A closer look however will show you are better off combining the two for a richer fuller presentation about home improvement. Additionally you can use $0.20 (cents) to launch a pay per click Adwords campaign to drive traffic to your site which will be displaying $2.00 ads. That obviously make for a lucrative spread.
As internet marketers our livelihood very much depends on how well the revenue streams we set up perform and unless you have a massive flow of traffic on a consistent basis, you don't want to mess with those $0.20 keywords. Personally I don't think sacrificing good content for the benefit of having higher paying keywords is useful. It can be beneficial in the short term. You however want to build a more sustainable business that will serve you for many years to come and that means being able to provide quality content that is useful for your readers. People come to your site expecting that they will be informed and leave having added some value to their lives. It is not easy when you are constantly being told to write in such a manner that helps your page rank and in a way search engines will love. Whatever approach we take should have a bearing on our site’s capacity to be a worthy information resource. The challenge therefore is about striking the right balance between the need to make some good income and being useful. Finding the right keyword combinations at both ends of pricing, mixed in with a meaningful content on a regular basis that ensures a spread like this is definitely the goal we all strive for.
There are many tools out there and one I find remarkably useful tracks keywords dynamically to ensure the latest values are available for your adsense/adwords campaign. Check it out for the latest free listing. It's an eye opener. Don't leave money on the table.
Showing posts with label Adsense. Show all posts
Showing posts with label Adsense. Show all posts
Friday, May 4, 2012
Tuesday, December 6, 2011
10 Tips For A Successful Ppc Ad Campaign
1. When first starting out in the PPC search engines keep your bids close to $0.10 and never pay over $0.30 until you gain more experience. If you find yourself to low on certain keywords, just drop them and add more until you get your desired spots. Once you find a winner, raise your bids to get more traffic.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
Thursday, November 10, 2011
Free Domain + Free Hosting + Wordpress + Adsense + Google= $$$
Internet is the best place to search Free Information and Free Stuff. To make it cash is depends on your creativity. In my first article I would to give you how a creativity could bring you some cash into your wallet.
I would explain in 5 steps
Free Domain
I consider you can build a website with SEO friendly. Now you should make a domain for your site. To get free domain you can follow this link Get Free Domain
If you already have a domain, do this next step Ok!
Free Hosting
There are dozen free hosting provide on the internet. I would recommend this sites for your hosting. Although Free Hosting they provide several feature almost same as paid hosting.
The features you can enjoy are:
>>Webspace 350MB
>>Bandwidth 100GB
>>cPanel Control Panel
>>PHP, MySQL, CGI, Perl
>>Subdomain, Domain
>>Technical Support
>>Host Unlimited Domains!
>>Free POP3 Email
>>Webmail Access
>>FTP and Web Based File Manager Access
>>500+ Website Template
Get Free Hosting Now!
Wordpress
If you don’t have Wordpress yet, you can download here. now you can uploading the file into your free hosting. Set your file according to Wordpress policy.
Adsense
Before you register to Google Adsense you must write 5-7 article on your site. My suggestion is if you not have article originally you can search or googling, you can find free article according to your site theme, but you should put the writer or/and web resources.
Wait 24 hour to receive email confirmation from Google Adsense. If you are done, now you can add Google Adsense Code into your web page.
Google
This is the last step. If you want have a popular website you should submit into search engine like Google. Submit Site Now and / or directory.
Friday, October 14, 2011
Website Startup Guide - Mix And Match Your Advertising Offerings
There are literally thousands of people out there right now who want to start their own online business. The problem is where to begin and how to get started.
Oh sure, they know they can buy a domain and a web hosting account, but that is not the problem. The hold up is that they don’t know what to sell on their websites that will allow them to make a nice income to supplement the income from their regular jobs.
Day and night, people browse this World Wide Web looking for a hint or an insight that will point them in the direction of the next big thing on the internet.
Let’s be honest. Most people who want to start an online business are only looking for enough extra income to pay an extra car payment or to buy some clothes for their kids. Not everyone is looking to get rich online.
Looking For Something To Sell
Most people online who are looking for an opportunity to make money look first to common themes of products they already buy.
If you go to Google and type in “flowers” for your search, you will find 339 million pages found. If you take the same search to Yahoo, you will still find 202 million results. With that kind of competition, why would anyone want to try to break into that industry as an online entrepreneur?
Suppose the next thought takes the aspiring entrepreneur to “jewelry”? A Google search will turn up 551 million to Yahoo’s 261 million pages. Again, why would someone try to tackle such an overcrowded marketplace?
On top of that, as part-time entrepreneurs looking for some extra money, they don’t have the time or resources to try to knock heads with these major corporations who run the competing websites in these markets.
Add to that the need to handle actual products and product fulfillment, and your part-time start-up entrepreneur really starts to lose interest. People tend to shy away from product fulfillment related industries. Their homes are already crowded enough without adding retail products to their space.
Something To Sell That Does Not Require A Warehouse or a Huge Investment
It is at about this time the opportunity search changes gears. There are many forks in the road, and the road you choose can be as hard or as easy as you make it for yourself.
Where to go from here:
1.Digital products – E-books and Software
2.Product Drop-Shipping
3.Affiliate programs
4.On-site Advertising
Let’s look at each one of these individually:
Digital Products – E-Books and Software
We all have some kind of knowledge to share. If you determine that you have some kind of knowledge that you can share, then there is likely someone out there in the world who would be willing to pay you to obtain that same knowledge.
E-books are an ideal way to disseminate this information. With the e-book format, there are no printing costs, since your book is stored as a digital file. Self-publishing a digital ebook is not nearly as hard as you might think it would be.
Software is a similar beast. Since it is a digital product, you don’t have to cover the costs of packaging and distribution. You can sell your software online, cutting out the middleman, keeping the extra profits for yourself.
Product Drop-Shipping
Some wholesale companies will allow you to buy products from them on a piecemeal basis. Of course, the cost is a bit higher than what it would be if you bought products a pallet at a time, but the convenience to you more than makes up for the additional cost.
The “drop-shippers” allow you to sell a product to your customers, and then you can take the money you collected from your customer to the drop-shipper. The drop-shipper will ship the product directly to your customer.
In some cases, the drop shipper will even put your own custom label on the outside of the container, making the fact that you used a drop-shipper completely unseen by your customer.
To find wholesale companies who offer drop-shipping services, check these folks out: http://www.vasrue.com/dt/t.php?id=167
Affiliate programs
With an Affiliate program, you can register with a seller, and the seller will give you a unique URL that you can use to promote their products or services. When someone uses “your affiliate URL” to visit the seller’s website, the seller will track that person until the visitor leaves the site. (Some Affiliate sellers will drop a cookie on the computer of the visitor, and if that person returns to the seller’s website within one year, then you will get credit for that visitor returning to the seller’s website.) If the visitor buys a product or service from the seller, then your account will be credited for bringing a buyer to the website. This will result in your earning a commission for bringing the buyer and seller together.
On-Site Advertising
Both Google and Yahoo’s Overture services offer an option to webmasters to carry their advertising on your website. When someone clicks a link on your website and visits the advertiser’s website, then you would get paid a small payment for having connected the potential buyer to the seller’s website.
This is a type of advertising that pays you when someone visits the seller’s website. Contrast that with the Affiliate program, which pays you when someone buys a product from the seller’s website, and then you can see the fine line difference between the two types of advertising.
How Much Can You Make Utilizing On-Site Advertising?
Truth be told, there are a lot of people on the internet who makes tens and hundreds of thousands of dollars per month --- yes, I said, “per month” --- using only Google’s on-site advertising program, called Adsense. The rest of us make hundreds or thousands per month.
The truth is that with Google’s contextual advertising program called Adsense, your income is based on what the advertisers are willing to pay for your traffic and how much traffic you can generate.
The Profit-and-Loss Factor for the Advertiser
It is a matter of profit-and-loss for the advertiser. If the advertiser pays one dollar for a visitor, and every 35th visitor buys what the advertiser is selling, then the advertiser is getting one buyer for every $35 spent. If the advertiser’s profit margin is enough to afford spending $35 to acquire one customer, then the advertiser will feel his advertising is worthwhile, and he will keep on coming back for more advertising.
If on the other hand, the advertiser is only earning a gross profit of $20 per transaction, then he or she will have a hard time justifying the $35 advertising expenditure.
This is why you will find that most Google and Yahoo advertisers are only willing to spend 25 or 50 cents to get one visitor to their website.
And then depending on a number of factors, you will only earn 30-50% of the gross revenue that Google or Yahoo earned for that visitor.
Taking the lowest case denominator approach, 30% of 25 cents is roughly eight cents that you will be paid for each visitor that you send to an advertiser.
Some of these guys who are knocking down ten thousand dollars a month are actually doing so at eight cents per click! What is their secret to success? They are getting thousands of people to visit their website everyday.
The Profit-and-Loss Factor for the Affiliate Seller
On the flip side, let us take a look at the same scenario for the Affiliate seller. Instead of paying for visitors, advertisers are paying for actual sales.
The Affiliate seller knows his or her margin well enough to know that they can afford to pay anywhere from 2-50% of the actual transaction amount to the person who referred the buyer to their website.
The Affiliate seller is not paying for advertising on a gamble, instead, they are paying for advertising on a sure thing.
It is not unheard of to earn $20, $50 or $200 on a single Affiliate sale transaction.
If you are able to convert one person in thirty-five to buyers of an affiliate product or service, you could conceivably make more money with less traffic, than the guys knocking down the big bucks with Adsense.
Mix-and-Match For The Greatest Success
This is really important to your bottom line. If you fail to heed my advice, your website may fail to survive.
Unless you are the owner of a product or service sales website, then you will be relying on the various advertising opportunities to survive.
You are best to mix-and-match your offers for the greatest success. Yes, do set up Google Adsense on your site, but also set up Affiliate programs on your site.
You may sell a few products each week, and the sale from those products might make a good income for you. But, for the people who arrived on your site who are not interested in your main offering, give them another advertisement to click on before they leave. This way, you can get the Pay-Per-Click advertising revenue from those people who chose not to buy the products and services that you are selling through the Affiliate programs.
Diversification Is Your Key To Success
Don’t let yourself be fooled by the idea that you can be profitable with only one product or service offering or advertising revenue generator. Many people have entered this medium with a Made For Adsense (MFA) site, and many of those people have gone out of business in just a few months.
Don’t put all of your eggs in one basket. Or else, when you fall, you will have nothing to show for all of your hard work.
Oh sure, they know they can buy a domain and a web hosting account, but that is not the problem. The hold up is that they don’t know what to sell on their websites that will allow them to make a nice income to supplement the income from their regular jobs.
Day and night, people browse this World Wide Web looking for a hint or an insight that will point them in the direction of the next big thing on the internet.
Let’s be honest. Most people who want to start an online business are only looking for enough extra income to pay an extra car payment or to buy some clothes for their kids. Not everyone is looking to get rich online.
Looking For Something To Sell
Most people online who are looking for an opportunity to make money look first to common themes of products they already buy.
If you go to Google and type in “flowers” for your search, you will find 339 million pages found. If you take the same search to Yahoo, you will still find 202 million results. With that kind of competition, why would anyone want to try to break into that industry as an online entrepreneur?
Suppose the next thought takes the aspiring entrepreneur to “jewelry”? A Google search will turn up 551 million to Yahoo’s 261 million pages. Again, why would someone try to tackle such an overcrowded marketplace?
On top of that, as part-time entrepreneurs looking for some extra money, they don’t have the time or resources to try to knock heads with these major corporations who run the competing websites in these markets.
Add to that the need to handle actual products and product fulfillment, and your part-time start-up entrepreneur really starts to lose interest. People tend to shy away from product fulfillment related industries. Their homes are already crowded enough without adding retail products to their space.
Something To Sell That Does Not Require A Warehouse or a Huge Investment
It is at about this time the opportunity search changes gears. There are many forks in the road, and the road you choose can be as hard or as easy as you make it for yourself.
Where to go from here:
1.Digital products – E-books and Software
2.Product Drop-Shipping
3.Affiliate programs
4.On-site Advertising
Let’s look at each one of these individually:
Digital Products – E-Books and Software
We all have some kind of knowledge to share. If you determine that you have some kind of knowledge that you can share, then there is likely someone out there in the world who would be willing to pay you to obtain that same knowledge.
E-books are an ideal way to disseminate this information. With the e-book format, there are no printing costs, since your book is stored as a digital file. Self-publishing a digital ebook is not nearly as hard as you might think it would be.
Software is a similar beast. Since it is a digital product, you don’t have to cover the costs of packaging and distribution. You can sell your software online, cutting out the middleman, keeping the extra profits for yourself.
Product Drop-Shipping
Some wholesale companies will allow you to buy products from them on a piecemeal basis. Of course, the cost is a bit higher than what it would be if you bought products a pallet at a time, but the convenience to you more than makes up for the additional cost.
The “drop-shippers” allow you to sell a product to your customers, and then you can take the money you collected from your customer to the drop-shipper. The drop-shipper will ship the product directly to your customer.
In some cases, the drop shipper will even put your own custom label on the outside of the container, making the fact that you used a drop-shipper completely unseen by your customer.
To find wholesale companies who offer drop-shipping services, check these folks out: http://www.vasrue.com/dt/t.php?id=167
Affiliate programs
With an Affiliate program, you can register with a seller, and the seller will give you a unique URL that you can use to promote their products or services. When someone uses “your affiliate URL” to visit the seller’s website, the seller will track that person until the visitor leaves the site. (Some Affiliate sellers will drop a cookie on the computer of the visitor, and if that person returns to the seller’s website within one year, then you will get credit for that visitor returning to the seller’s website.) If the visitor buys a product or service from the seller, then your account will be credited for bringing a buyer to the website. This will result in your earning a commission for bringing the buyer and seller together.
On-Site Advertising
Both Google and Yahoo’s Overture services offer an option to webmasters to carry their advertising on your website. When someone clicks a link on your website and visits the advertiser’s website, then you would get paid a small payment for having connected the potential buyer to the seller’s website.
This is a type of advertising that pays you when someone visits the seller’s website. Contrast that with the Affiliate program, which pays you when someone buys a product from the seller’s website, and then you can see the fine line difference between the two types of advertising.
How Much Can You Make Utilizing On-Site Advertising?
Truth be told, there are a lot of people on the internet who makes tens and hundreds of thousands of dollars per month --- yes, I said, “per month” --- using only Google’s on-site advertising program, called Adsense. The rest of us make hundreds or thousands per month.
The truth is that with Google’s contextual advertising program called Adsense, your income is based on what the advertisers are willing to pay for your traffic and how much traffic you can generate.
The Profit-and-Loss Factor for the Advertiser
It is a matter of profit-and-loss for the advertiser. If the advertiser pays one dollar for a visitor, and every 35th visitor buys what the advertiser is selling, then the advertiser is getting one buyer for every $35 spent. If the advertiser’s profit margin is enough to afford spending $35 to acquire one customer, then the advertiser will feel his advertising is worthwhile, and he will keep on coming back for more advertising.
If on the other hand, the advertiser is only earning a gross profit of $20 per transaction, then he or she will have a hard time justifying the $35 advertising expenditure.
This is why you will find that most Google and Yahoo advertisers are only willing to spend 25 or 50 cents to get one visitor to their website.
And then depending on a number of factors, you will only earn 30-50% of the gross revenue that Google or Yahoo earned for that visitor.
Taking the lowest case denominator approach, 30% of 25 cents is roughly eight cents that you will be paid for each visitor that you send to an advertiser.
Some of these guys who are knocking down ten thousand dollars a month are actually doing so at eight cents per click! What is their secret to success? They are getting thousands of people to visit their website everyday.
The Profit-and-Loss Factor for the Affiliate Seller
On the flip side, let us take a look at the same scenario for the Affiliate seller. Instead of paying for visitors, advertisers are paying for actual sales.
The Affiliate seller knows his or her margin well enough to know that they can afford to pay anywhere from 2-50% of the actual transaction amount to the person who referred the buyer to their website.
The Affiliate seller is not paying for advertising on a gamble, instead, they are paying for advertising on a sure thing.
It is not unheard of to earn $20, $50 or $200 on a single Affiliate sale transaction.
If you are able to convert one person in thirty-five to buyers of an affiliate product or service, you could conceivably make more money with less traffic, than the guys knocking down the big bucks with Adsense.
Mix-and-Match For The Greatest Success
This is really important to your bottom line. If you fail to heed my advice, your website may fail to survive.
Unless you are the owner of a product or service sales website, then you will be relying on the various advertising opportunities to survive.
You are best to mix-and-match your offers for the greatest success. Yes, do set up Google Adsense on your site, but also set up Affiliate programs on your site.
You may sell a few products each week, and the sale from those products might make a good income for you. But, for the people who arrived on your site who are not interested in your main offering, give them another advertisement to click on before they leave. This way, you can get the Pay-Per-Click advertising revenue from those people who chose not to buy the products and services that you are selling through the Affiliate programs.
Diversification Is Your Key To Success
Don’t let yourself be fooled by the idea that you can be profitable with only one product or service offering or advertising revenue generator. Many people have entered this medium with a Made For Adsense (MFA) site, and many of those people have gone out of business in just a few months.
Don’t put all of your eggs in one basket. Or else, when you fall, you will have nothing to show for all of your hard work.
Tuesday, August 9, 2011
Getting The Adsense Ads You Want On The Page You Want Every Time
One of the problems that a lot of Adsense publishers run across time and time again is getting the right page to appear on their ads that’s consistent with the content that they are displaying, or worse yet, getting those PSA (Public Service Announcement) Ads.
People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.
The number one tip that I can give you is this… make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword “grape jelly”, make sure that “grape-jelly” is in your URL:
http:www.xxxxxx.info/grape-jelly.html
Also, people may think that meta keywords are H1 titles are dead… but not so with Adsense. The people at Google read them, too and consider that when dishing out ads. So make sure that you put meta keywords in, and that you have at least a H1 had that matches you keywords as well.
Some may not agree, but it doesn’t hurt your SEO in the long, especially if you are planning to get organic traffic from the search engines anytime soon, and, in case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.
Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It's best to be prepared in any case.
In other words, to coin that old song, “take the time, do it right.”
Till Next Time, Keep Building!
Gary
People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.
The number one tip that I can give you is this… make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword “grape jelly”, make sure that “grape-jelly” is in your URL:
http:www.xxxxxx.info/grape-jelly.html
Also, people may think that meta keywords are H1 titles are dead… but not so with Adsense. The people at Google read them, too and consider that when dishing out ads. So make sure that you put meta keywords in, and that you have at least a H1 had that matches you keywords as well.
Some may not agree, but it doesn’t hurt your SEO in the long, especially if you are planning to get organic traffic from the search engines anytime soon, and, in case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.
Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It's best to be prepared in any case.
In other words, to coin that old song, “take the time, do it right.”
Till Next Time, Keep Building!
Gary
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