Which keyword will you create content for? A $0.20 ( twenty cent) housepainting keyword or a $2.00 (two dollar) home improvement keyword. Many people will obviously go for the $2.00 keyword. A closer look however will show you are better off combining the two for a richer fuller presentation about home improvement. Additionally you can use $0.20 (cents) to launch a pay per click Adwords campaign to drive traffic to your site which will be displaying $2.00 ads. That obviously make for a lucrative spread.
As internet marketers our livelihood very much depends on how well the revenue streams we set up perform and unless you have a massive flow of traffic on a consistent basis, you don't want to mess with those $0.20 keywords. Personally I don't think sacrificing good content for the benefit of having higher paying keywords is useful. It can be beneficial in the short term. You however want to build a more sustainable business that will serve you for many years to come and that means being able to provide quality content that is useful for your readers. People come to your site expecting that they will be informed and leave having added some value to their lives. It is not easy when you are constantly being told to write in such a manner that helps your page rank and in a way search engines will love. Whatever approach we take should have a bearing on our site’s capacity to be a worthy information resource. The challenge therefore is about striking the right balance between the need to make some good income and being useful. Finding the right keyword combinations at both ends of pricing, mixed in with a meaningful content on a regular basis that ensures a spread like this is definitely the goal we all strive for.
There are many tools out there and one I find remarkably useful tracks keywords dynamically to ensure the latest values are available for your adsense/adwords campaign. Check it out for the latest free listing. It's an eye opener. Don't leave money on the table.
Showing posts with label Adwords. Show all posts
Showing posts with label Adwords. Show all posts
Friday, May 4, 2012
Wednesday, January 4, 2012
Google Goes For Quality
Google continues its march toward being the ultimate search engine in terms of relevancy and quality, and if you aren’t paying attention and keeping up with their changes, you’re going to be left in the dust, with ineffective campaigns and hefty minimum bid prices.
This is just another move in the latest flurry of changes Google is making to weed out the “scrapers” and arbitragers. You’ll find the following in the Google Quality Score Section:
* Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
* Ensure that your landing page is relevant to your keywords and your ad text.
* Distinguish sponsored links from the rest of your site content.
* Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
* In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad.
* You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our affiliate guidelines.
You have to love how clear Google is with this. If your sites aren’t meeting these requirements, expect your Quality and Relevancy scores to plummet. You have to be providing good content to your users and you need to make sure their experience with your site is logical and helpful. Sure, this may mean you need to do some tweaking or make some outright improvements to your sites, but the end result is that Google remains the search engine people trust and expect to deliver them quality results. And your end result is that people will click through to where you want them to be and hit that “buy now” button more often.
This is just another move in the latest flurry of changes Google is making to weed out the “scrapers” and arbitragers. You’ll find the following in the Google Quality Score Section:
* Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
* Ensure that your landing page is relevant to your keywords and your ad text.
* Distinguish sponsored links from the rest of your site content.
* Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
* In general, build pages that provide substantial and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad.
* You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our affiliate guidelines.
You have to love how clear Google is with this. If your sites aren’t meeting these requirements, expect your Quality and Relevancy scores to plummet. You have to be providing good content to your users and you need to make sure their experience with your site is logical and helpful. Sure, this may mean you need to do some tweaking or make some outright improvements to your sites, but the end result is that Google remains the search engine people trust and expect to deliver them quality results. And your end result is that people will click through to where you want them to be and hit that “buy now” button more often.
Tuesday, December 6, 2011
10 Tips For A Successful Ppc Ad Campaign
1. When first starting out in the PPC search engines keep your bids close to $0.10 and never pay over $0.30 until you gain more experience. If you find yourself to low on certain keywords, just drop them and add more until you get your desired spots. Once you find a winner, raise your bids to get more traffic.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
Thursday, September 15, 2011
How To Increase Your Blog And Website Rankings The Easy Way
I have not really paid much attention to this method of link building until now, but have now decided to give it more attention after realizing how well this trick works. If you look around at the well-known Webmaster Forums you’ll find many people looking for a sponsor of templates they built. These Templates can be for forums, directories or blogs (in particular Wordpress Blogs). These designer design and build templates for the software of their choice and then release it for free.
Under the license terms a user of such a template needs to leave the sponsor links intact. These links are usually located in the footer. By finding sponsors for their templates these designers actually make money. If you are a good designer it might take you an hour or two to develop a nice looking template. You can easily sell 2 sponsored links on a design for approx. $35 and $100 each. Depending on where you live this can be a significant source of income.
From a sponsor point of view this means if the template is promoted well, he get a lot of back links from other blogs. Imagine a free template with your link in it used 100 times – this can be significant if those blogs grow in popularity and Google Page Rank. The real beauty of this “seo trick” is not to concentrate on the publicly available sponsorships you find in forums, but to identify a designer who delivers good work and to contact this designer and to work with them directly. Bypass the middleman, bypass the competition.
In general this seems to be an underdeveloped market with high link building potential. If used in a mix of normal link building and SEO it can be a great tool to make your blog or website more popular. With Google and other search engines becoming more difficult to deal with you have to become more creative if you want to rank high in search engines.
Under the license terms a user of such a template needs to leave the sponsor links intact. These links are usually located in the footer. By finding sponsors for their templates these designers actually make money. If you are a good designer it might take you an hour or two to develop a nice looking template. You can easily sell 2 sponsored links on a design for approx. $35 and $100 each. Depending on where you live this can be a significant source of income.
From a sponsor point of view this means if the template is promoted well, he get a lot of back links from other blogs. Imagine a free template with your link in it used 100 times – this can be significant if those blogs grow in popularity and Google Page Rank. The real beauty of this “seo trick” is not to concentrate on the publicly available sponsorships you find in forums, but to identify a designer who delivers good work and to contact this designer and to work with them directly. Bypass the middleman, bypass the competition.
In general this seems to be an underdeveloped market with high link building potential. If used in a mix of normal link building and SEO it can be a great tool to make your blog or website more popular. With Google and other search engines becoming more difficult to deal with you have to become more creative if you want to rank high in search engines.
Tuesday, August 9, 2011
Getting The Adsense Ads You Want On The Page You Want Every Time
One of the problems that a lot of Adsense publishers run across time and time again is getting the right page to appear on their ads that’s consistent with the content that they are displaying, or worse yet, getting those PSA (Public Service Announcement) Ads.
People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.
The number one tip that I can give you is this… make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword “grape jelly”, make sure that “grape-jelly” is in your URL:
http:www.xxxxxx.info/grape-jelly.html
Also, people may think that meta keywords are H1 titles are dead… but not so with Adsense. The people at Google read them, too and consider that when dishing out ads. So make sure that you put meta keywords in, and that you have at least a H1 had that matches you keywords as well.
Some may not agree, but it doesn’t hurt your SEO in the long, especially if you are planning to get organic traffic from the search engines anytime soon, and, in case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.
Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It's best to be prepared in any case.
In other words, to coin that old song, “take the time, do it right.”
Till Next Time, Keep Building!
Gary
People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.
The number one tip that I can give you is this… make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword “grape jelly”, make sure that “grape-jelly” is in your URL:
http:www.xxxxxx.info/grape-jelly.html
Also, people may think that meta keywords are H1 titles are dead… but not so with Adsense. The people at Google read them, too and consider that when dishing out ads. So make sure that you put meta keywords in, and that you have at least a H1 had that matches you keywords as well.
Some may not agree, but it doesn’t hurt your SEO in the long, especially if you are planning to get organic traffic from the search engines anytime soon, and, in case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.
Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It's best to be prepared in any case.
In other words, to coin that old song, “take the time, do it right.”
Till Next Time, Keep Building!
Gary
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