Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.
The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succeeds.
The difference between under-performing copy and brilliant copy can translate into many thousands of dollars over time. Bad copy can actually have the opposite effect of damaging your image and suppressing sales.
Yet many advertisers don't get this. Copy is an afterthought. They spend extraordinary amounts of time, energy and money setting up a business, then doom it to failure with poorly written, cheaply bought or crudely constructed homegrown copy.
It's not enough just to be out there. Your copy has to work hard, really hard, to grab attention, communicate clearly, convey benefits, overcome skepticism, outfox the competition, generate excitement, exude energy and charm, and close the deal...all within a short span of time! Just like a star salesperson would.
It takes ability, experience and time to craft copy like this -- to research, write and rewrite it to achieve exactly the desired result. That's why exceptional copy comes at a price. But one that will repay you many times over.
I can't tell you how many clients come to me after throwing away their money while trying to save it, hiring cut-rate, self-proclaimed copywriters who are big on promises and short on results.
Lesson: don't hire anyone until you've seen their work. Note what businesses have entrusted their brands to them. Take the time to read their copy. See if it sells you.
And don't be afraid to invest in outstanding, professionally written copy. It's all a part of doing business. A very critical part.
Wednesday, December 7, 2011
Tuesday, December 6, 2011
10 Tips For A Successful Ppc Ad Campaign
1. When first starting out in the PPC search engines keep your bids close to $0.10 and never pay over $0.30 until you gain more experience. If you find yourself to low on certain keywords, just drop them and add more until you get your desired spots. Once you find a winner, raise your bids to get more traffic.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
2. You are shooting for at least a 40% and ideally a 50% return on your advertising dollars. So if your selling a product that gives you a $20 commission, and a particular keyword takes 50 visitors to create a sale, than a 50% return would put your bid at no higher than $0.20 per click.
3. Fund your accounts with the lowest possible amount allowable. This will help you get started and get a feel for the system, without breaking the bank.
4. Never pay more than $50 on any particular ad without seeing a return on your investment. You need to either change the ad or start promoting a new product.
5. A great way to maximize your profits is to run two separate ads for the same product at the same time. This way you can see what ad is bringing in more sales. Drop the bad ad and add a new one until you are satisfied with the results.
6. When you decide what website or websites to promote, take the time to read the website and get familiar with it. Than pick your keywords and place your ads.
7. Make sure to keep up with your ads, watch them closely, and check your Affiliate Affiliate Bank account to see if the ad is pulling it’s weight.
8. Try to use your keywords in your ads as much as possible, it is known to give you a better conversion rate.
9. Add new keywords to your ads as you find new ones and get rid of the ones that are not producing. You need to maximize your profits whenever possible.
10. When you have an ad that’s producing nice for you always be looking for the next hit, this way you can have multiple streams of money coming in from different ads around the clock.
Monday, December 5, 2011
Seo - Adwords Api And Search Engine Optimisation
The Google AdWords program has become such an industry in itself that Google invented pay per click management software to help people manage their various campaigns and accounts. This software is called AdWords API (Advertising Programming Interface)
The whole idea behind this pay per click software is to optimize your maximum return on investment (ROI) by organizing and exploiting all of the features at your disposal at Google Adwords Select. This means that when it comes to SEO this software can help you keep track of which keywords and keyword phrases are making money for you and which are a waste of time.
Adwords API is a custom application that allows you to fully automate your adwords accounts and keyword optimization. AdWords API pay per click software enables you to automate the management of multiple AdWords accounts. With a click of the mouse you can ask this pay per click software program to automatically pull reports for Return On Investment (ROI), Cost Per Acquisition (CPA) and Conversion rates from Google As is the intention of all pay per click software, this software is intended to make your life easier by integrating all of your customized preferences for you to cut down on the small laborious tasks that are often part of using these types of “time-saving” tools.
There are many ways that your business can profit from the use of Adwords software, however it is particularly valuable for business that sell a number of products online and have many ad groups and pay per click campaigns to manage at once. Without software using Client Center of Google at Google, which can turn into a full time job in itself with all of the clicking, and surfing that you would need to do manage everything. If you use pay per click software such as Adwords API it can integrate with the client center to offer you additional efficiency and functionality.
The whole idea behind this pay per click software is to optimize your maximum return on investment (ROI) by organizing and exploiting all of the features at your disposal at Google Adwords Select. This means that when it comes to SEO this software can help you keep track of which keywords and keyword phrases are making money for you and which are a waste of time.
Adwords API is a custom application that allows you to fully automate your adwords accounts and keyword optimization. AdWords API pay per click software enables you to automate the management of multiple AdWords accounts. With a click of the mouse you can ask this pay per click software program to automatically pull reports for Return On Investment (ROI), Cost Per Acquisition (CPA) and Conversion rates from Google As is the intention of all pay per click software, this software is intended to make your life easier by integrating all of your customized preferences for you to cut down on the small laborious tasks that are often part of using these types of “time-saving” tools.
There are many ways that your business can profit from the use of Adwords software, however it is particularly valuable for business that sell a number of products online and have many ad groups and pay per click campaigns to manage at once. Without software using Client Center of Google at Google, which can turn into a full time job in itself with all of the clicking, and surfing that you would need to do manage everything. If you use pay per click software such as Adwords API it can integrate with the client center to offer you additional efficiency and functionality.
Sunday, December 4, 2011
Business Card Benefits
A lot can be said about the OLD business card, but one thing for certain it is one of the widest used forms of Business promotion on the planet. In this article we will be discussing the benefits of business cards and how to get the most out of your business cards.
1. Business cards are cheap and allow for enough information pertaining to you business or service that they scream for exploitation.
2. Business Cards are easy for the receiver to keep and when tied with an Internet strategy will increase customers to your business and also customer awareness of your business.
3. Business cards while small do offer an unrestricted advertising space that you can practically put any information on.
Now To Get The Most of Your Business cards.
While all the above is true you still need to get the most out of your business cards because you don’t want to go about designing and printing and find that, you card is to crowded so heres some steps you can take to keep your card effective.
v Keep It Simple - Research has proven time and time again that the most effective cards are those that keep it simple name of business and services or good provided and not to flashy as you may distract from your message.
v Keep It relevant – Don’t go off message and have your card recipients discard you card you work hard to get it into their hand.
v Write on Both sides it is greatly important to make the most out of your card and utilise all the space on it to the best possible advertising benefit and still keeping it simple. Generally we recommend our customers have a design on the back with some of the products they sell as well as a place to write
So in summary to make the most out of our little friend the business card you need a simple design that says all you need about your business and some spare space on the back of the card to write, tidbit and or information about you and your products that could help with a sale at a latter stage.
1. Business cards are cheap and allow for enough information pertaining to you business or service that they scream for exploitation.
2. Business Cards are easy for the receiver to keep and when tied with an Internet strategy will increase customers to your business and also customer awareness of your business.
3. Business cards while small do offer an unrestricted advertising space that you can practically put any information on.
Now To Get The Most of Your Business cards.
While all the above is true you still need to get the most out of your business cards because you don’t want to go about designing and printing and find that, you card is to crowded so heres some steps you can take to keep your card effective.
v Keep It Simple - Research has proven time and time again that the most effective cards are those that keep it simple name of business and services or good provided and not to flashy as you may distract from your message.
v Keep It relevant – Don’t go off message and have your card recipients discard you card you work hard to get it into their hand.
v Write on Both sides it is greatly important to make the most out of your card and utilise all the space on it to the best possible advertising benefit and still keeping it simple. Generally we recommend our customers have a design on the back with some of the products they sell as well as a place to write
So in summary to make the most out of our little friend the business card you need a simple design that says all you need about your business and some spare space on the back of the card to write, tidbit and or information about you and your products that could help with a sale at a latter stage.
Saturday, December 3, 2011
Low cost web hosting
If you are an individual who wants to show off your interests, special qualities, hobbies, e.t.c. to your friends or anybody outside; then it is the best idea to go for a low cost web hosting or even a free web hosting.
Even for small businesses, low cost web hosting would be the best option to get the maximum exposure for their company, their products and their services. As we all know web hosting is the must for any type of business whether it is small or big. But putting in huge amounts in web hosting for smaller or start up companies is not viable in the most cases and hence cheap web hosting is the great solution for this problem.
Also if it's your first website, a personal page or many other factors you may choose to go the lost cost web hosting route. In order to have a good website though, there are some things you need to be aware of and look for in a low cost web hosting provider. They are:
1. Storage:
Especially if you want images with your low cost web hosting solution, storage is important. Many low cost hosting services are free for the first 10mb and then start billing you in order to get more storage. Find a host that has at least 50mb of storage so that you don't risk running out. While 50 MB might not sound like a lot, many of the sites you visit each day likely aren't much larger then that in size. For starting out this is more then adequate space.
2. Advertisements
Being a low cost web hosting solution, the ISPs some how have to make money, so ads are expected. Lots of low cost web hosting solutions though go overboard with Popup and float-ins, as well as banner ads and plenty more. Try and find a low cost web hosting provider that has non obtrusive advertising. Generally the number of ads goes hand in d hand with just how low the price is. So a Dollar a month web hosting or free hosting you can expect a lot of ads.
In short, you need to find a safe low cost web hosting solution that provides you with plenty of storage and no over the top advertising. This way you are ensured to have pleasant experience having your site with low cost web hosting. Also don't forget it's not just your experience but those of your visitors as well, if you're limited to what you can have on your site, or there are hundreds of ads flying at your visitors screen, you'll have a hard time stopping them from clicking the back button.
Even for small businesses, low cost web hosting would be the best option to get the maximum exposure for their company, their products and their services. As we all know web hosting is the must for any type of business whether it is small or big. But putting in huge amounts in web hosting for smaller or start up companies is not viable in the most cases and hence cheap web hosting is the great solution for this problem.
Also if it's your first website, a personal page or many other factors you may choose to go the lost cost web hosting route. In order to have a good website though, there are some things you need to be aware of and look for in a low cost web hosting provider. They are:
1. Storage:
Especially if you want images with your low cost web hosting solution, storage is important. Many low cost hosting services are free for the first 10mb and then start billing you in order to get more storage. Find a host that has at least 50mb of storage so that you don't risk running out. While 50 MB might not sound like a lot, many of the sites you visit each day likely aren't much larger then that in size. For starting out this is more then adequate space.
2. Advertisements
Being a low cost web hosting solution, the ISPs some how have to make money, so ads are expected. Lots of low cost web hosting solutions though go overboard with Popup and float-ins, as well as banner ads and plenty more. Try and find a low cost web hosting provider that has non obtrusive advertising. Generally the number of ads goes hand in d hand with just how low the price is. So a Dollar a month web hosting or free hosting you can expect a lot of ads.
In short, you need to find a safe low cost web hosting solution that provides you with plenty of storage and no over the top advertising. This way you are ensured to have pleasant experience having your site with low cost web hosting. Also don't forget it's not just your experience but those of your visitors as well, if you're limited to what you can have on your site, or there are hundreds of ads flying at your visitors screen, you'll have a hard time stopping them from clicking the back button.
Friday, December 2, 2011
Seo - The Drawbacks Of Employing Seo
You probably shouldn’t embark on an SEO (search engine optimization) campaign if you have a business that is very generic. Sometime SEO techniques are a waste of time on business that are mass marketed on the web. This is because any search terms that you could find are likely to be buried deep in the page rankings. Examples of online businesses that are commonly glutted with too many SEO articles are mortgage, loans, casinos, sex, insurance, health, airfare, hotels, psychics, business-to-business products, home business and dating. SEO works best for sites that are targeted by a niche topic or product that is narrower in its scope.
Another thing to think about is that not all sites are suited to search engine-optimized copywriting. Some sites that sell simple products like light bulbs or toilet paper simply don't require that much text on their pages.
Another problem is that adding pages of spider food for the search engines in the form of SEO paragraphs could ruin the look and tone of your site. It could also degrade the central message that you are trying to get across with your copywriting and also with your visuals. If you are undecided about which comes first, people friendly or SEO friendly copy, people friendly copy is probably what will get you the most hits in the long run. This is because most people recognize SEO copy when they see it and resent the nature of its hard sell. For instance if you are selling products to individuals who hate big business, they would be very offended by copy strewn obviously with keywords.
Yet another thing to think about it that search engine optimization can also be a time consuming and expensive process. Often it means writing twenty SEO articles about each keyword in order to open new portals for the search engines to find. This can be a lot of work and may entail the hiring of professional copywriting services.
Another thing to think about is that not all sites are suited to search engine-optimized copywriting. Some sites that sell simple products like light bulbs or toilet paper simply don't require that much text on their pages.
Another problem is that adding pages of spider food for the search engines in the form of SEO paragraphs could ruin the look and tone of your site. It could also degrade the central message that you are trying to get across with your copywriting and also with your visuals. If you are undecided about which comes first, people friendly or SEO friendly copy, people friendly copy is probably what will get you the most hits in the long run. This is because most people recognize SEO copy when they see it and resent the nature of its hard sell. For instance if you are selling products to individuals who hate big business, they would be very offended by copy strewn obviously with keywords.
Yet another thing to think about it that search engine optimization can also be a time consuming and expensive process. Often it means writing twenty SEO articles about each keyword in order to open new portals for the search engines to find. This can be a lot of work and may entail the hiring of professional copywriting services.
Thursday, December 1, 2011
Getting Social Bookmarking Done Automatically!
We all know that back links are "life blood" that get a site ranked higher in the search engines. So,what exactly is Social Bookmarking? It's a public list of your favorites. Not all your favorites, just the favorites you want to share with others. You can add your favorite website to a public list and retrieve it from any computer. This process is done on someone else's server, not your computer!
If you haven't seen a Social Bookmarking site - go to one of the most popular sites Delicious. The Social Bookmarked tags are the most interesting feature of these sites. And thats not all either.
Finding other people with the same interests via bookmarked tags as you is always a good way to meet interesting friends. There were (and still are) lots of bookmark managers and browser tools to help keep track of the hundreds and thousands of links people amassed. Social bookmarking is a way of showing what interests you share with the rest of web kind. How To Put Social Bookmarking on Autopilot!
you'll want to share you're newly found method of communication with others. Basically Social Book marketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags which are (usually) arbitrary words or phrases the user can assign to content. Check out http://www.trafficwebsecrets.com/socialbookmarking/bookmarking_demon.html.
Social bookmarking is all about sharing and exposure and if done properly- you can be as aggressive as you want to be about sharing information. Balancing being ethical and providing a useful service to others with promoting your own social tagged content enables you to be as aggressive as you like. If you don't put notes on your bookmarked tags - use the comments field for that purpose. The latest technique is using social bookmarking to get one way back links. Put Social Bookmarking on Autopilot!
If you haven't seen a Social Bookmarking site - go to one of the most popular sites Delicious. The Social Bookmarked tags are the most interesting feature of these sites. And thats not all either.
Finding other people with the same interests via bookmarked tags as you is always a good way to meet interesting friends. There were (and still are) lots of bookmark managers and browser tools to help keep track of the hundreds and thousands of links people amassed. Social bookmarking is a way of showing what interests you share with the rest of web kind. How To Put Social Bookmarking on Autopilot!
you'll want to share you're newly found method of communication with others. Basically Social Book marketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags which are (usually) arbitrary words or phrases the user can assign to content. Check out http://www.trafficwebsecrets.com/socialbookmarking/bookmarking_demon.html.
Social bookmarking is all about sharing and exposure and if done properly- you can be as aggressive as you want to be about sharing information. Balancing being ethical and providing a useful service to others with promoting your own social tagged content enables you to be as aggressive as you like. If you don't put notes on your bookmarked tags - use the comments field for that purpose. The latest technique is using social bookmarking to get one way back links. Put Social Bookmarking on Autopilot!
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