One thing you need to remember when you have an internet-based business is that the customers you are trying to reach are also on the internet and you will need to know a little about internet marketing in order to tap into that market. Yes, off line advertising can induce new visitors to your website, but not nearly as efficiently as internet marketing.
Internet marketing is still growing as people learn how to entice customers to part with not only their money, but also personal and financial information, based on something they read on the internet. Regardless how useful the product or service you are offering may be to them, if you do not communicate that usefulness effectively, they will hit the close icon and be gone.
Internet marketing is more than jus an ad on the internet. It is more than a high ranking on search engines. It is a combination of factors that will bring legitimate traffic to your website on a regular basis. Simply popping up on a search engine does not automatically translate in to traffic and increased sales. You have to have your name on the search engines for relevant searches.
Rarely will internet visitors enter a single word into a search box when looking for something. They will generally use a search phrase or a series of words to find a specific item. Your website should be optimized for search engines based on specific criteria, and that criteria may change with each page of your site. For example, an automotive parts site may have a great deal on tires, but if your page on tires is not optimized, then it probably will not show up based on a search for tires.
While there are many companies willing to sell you the information they say you cannot live without when it comes to internet marketing, be careful of the internet marketing programs you sign up with. Many are simply selling you information that major search engines are willing to share for free, and do not really offer sound advice.