Nobody clicks on a banner that is not visually appealing. Nobody clicks on a banner that is on a page that it does not seem to relate to either. For instance a banner selling dog food might look kind of weird on a page that sells fake diamonds. The intelligent and humanly intuitive placement of a banner on a web page is what is needed to give it the best chance of receiving some clicks.
The most stunning banner ads are usually the hand made ones. Anyone with computer knowledge can learn how to make a very basic banner ad. To code the banner, simply combine the HTML tag for a link with the HTML tag for an image. You can create the necessary graphics using a simple computer art program, like Paint Shop Pro. Keep in mind that you don’t need to animate this banner. In fact the less animation the better or the search engine spider may read the banner as a frame containing blank space which is poor SEO.
Basis banner ads are so easy to make you can make sores of them for your site in less than an hour. Do-it-yourself banner ad sites work really well for most people, but if you like you can also hire a professional ad designer. You can get a professional banner ad for $50 on a place like http://guru.com or http://elance.com or you can spend upwards of $1,000 depending on what kind of designer you hire to work with.
Still it seems silly to hire someone when it is possible to get good results for free. There are hundreds of Web sites that offer tools for free banner ad creation. These automated sites provide you with all the mechanisms that you need to make your own banner ad, such as backgrounds and fonts. Some of these sites will simply generate a banner for you. Some require that you do a banner exchange with them in return for using their services.
Monday, February 28, 2011
Sunday, February 27, 2011
MySpace Profile - Making A Good Looking Profile
All MySpace users have a single thought- how do I make my profile look good? In the quest of making a good profile, the users overload the profile with video, music, colors, surveys, polls, comments, graphics and everything they can get to make the profile unique. The result is that the profile practically becomes unreadable and cannot be understood by most new comers. What is the way out? Here are some quick tips.
Do not choose layouts with very dark colors. Remember that if your layout is very dark, all other design elements will disappear in the darkness. Choose a little lighter layout with fonts that are clearly readable. Do not ask your friends to strain their eyes in reading your profile. Will you do that? If the answer is no, avoid this.
If you have used a background, you have to be very careful. Most of the layouts come with inbuilt fonts but backgrounds do not. Choose few backgrounds and try them one after another. If needed take opinion. The background should reflect your personality. If you are a softhearted person, imagine what impression you convey with background full of images of wrestlers? The backgrounds will either attract the reader to stay on your profile and click away. Look at the background carefully. Does it look good? Is it inviting? Are the fonts clear and the text easily readable? Does everything look in place?
Video and music are loved by all of us. Most of the profiles have them. And most of these profiles take ages downloading. Once everybody has got something, it is no more unique. Make your page stand out. Let it download quickly. Only then your friends can comment quickly. The more comments you get, the more popular you get.
These are few tips to make an attractive profile for MySpace. Pay attention to- layout, background and page weight. Once you succeed in this, you have won half the war.
Do not choose layouts with very dark colors. Remember that if your layout is very dark, all other design elements will disappear in the darkness. Choose a little lighter layout with fonts that are clearly readable. Do not ask your friends to strain their eyes in reading your profile. Will you do that? If the answer is no, avoid this.
If you have used a background, you have to be very careful. Most of the layouts come with inbuilt fonts but backgrounds do not. Choose few backgrounds and try them one after another. If needed take opinion. The background should reflect your personality. If you are a softhearted person, imagine what impression you convey with background full of images of wrestlers? The backgrounds will either attract the reader to stay on your profile and click away. Look at the background carefully. Does it look good? Is it inviting? Are the fonts clear and the text easily readable? Does everything look in place?
Video and music are loved by all of us. Most of the profiles have them. And most of these profiles take ages downloading. Once everybody has got something, it is no more unique. Make your page stand out. Let it download quickly. Only then your friends can comment quickly. The more comments you get, the more popular you get.
These are few tips to make an attractive profile for MySpace. Pay attention to- layout, background and page weight. Once you succeed in this, you have won half the war.
Saturday, February 26, 2011
How Do You Get Paid For Just Submitting Survey Forms?
Is it possible to get payed to do online surveys? This is a question that gets asked a lot. Did you know that the online survey industry is currently booming and you can actually earn money for surveys for free? For those who are willing to spend some time each day (at home no less) to do the work required, the earnings can add up quite fast.
Cash Paid Surveys are an extremely efficient way to earn extra money. It is flexible, simple and takes very little work. Most people however aren't prepared to put in the time or run out of patience doing them, so they complain that there's not much that can be made from this.
Thousands of others would disagree, albeit quietly whilst they get on with the work at hand & are too busy cashing in their checks to bother with the naysayers.
It is a fact that many companies around the world, especially the large successful ones, are constantly coming out with new products and/or services into the marketplace. And they need accurate feedback on the product's viability with the customers via such surveys and opinion groups.
The issue brought up will certainly have to do with the corporation who is conducting the focus/survey group. There's a possibility you might not know what the point of this focus group is. Or even the company that it is being conducted for. The purpose of the groups are to facilitate discussions amongst those present regarding the product(s) at hand.
Online surveying of such opinions is one of the most cost-effective consumer research methods in history (without the internet this would not have been possible). So yes, you can definitely get payed to do online surveys, and is certainly one of the best ways to make additional money part time.
There is more to the online paid survey industry than simply 'Yes and No' answers; with longer surveys commanding higher payouts.
Cash Paid Surveys are an extremely efficient way to earn extra money. It is flexible, simple and takes very little work. Most people however aren't prepared to put in the time or run out of patience doing them, so they complain that there's not much that can be made from this.
Thousands of others would disagree, albeit quietly whilst they get on with the work at hand & are too busy cashing in their checks to bother with the naysayers.
It is a fact that many companies around the world, especially the large successful ones, are constantly coming out with new products and/or services into the marketplace. And they need accurate feedback on the product's viability with the customers via such surveys and opinion groups.
The issue brought up will certainly have to do with the corporation who is conducting the focus/survey group. There's a possibility you might not know what the point of this focus group is. Or even the company that it is being conducted for. The purpose of the groups are to facilitate discussions amongst those present regarding the product(s) at hand.
Online surveying of such opinions is one of the most cost-effective consumer research methods in history (without the internet this would not have been possible). So yes, you can definitely get payed to do online surveys, and is certainly one of the best ways to make additional money part time.
There is more to the online paid survey industry than simply 'Yes and No' answers; with longer surveys commanding higher payouts.
Friday, February 25, 2011
Seo Is A Never Ending Job
A discussion of the evolution of SEO and why it is important to practice eternal vigilance of the search engine optimization that is on your site so that it is always effective.
If you have been following the SEO business at all or are even just a little bit interested in it you have probably noticed that it is a niche that is expanding on the net. It is way more competitive of a business then it was a few years ago. Also more and more people are adopting SEO techniques in order to impress the search engines. As a result the search engines have responded in kind by constantly changing the rules of the game.
It doesn’t help that the number of pages that need to be indexed by the search engines have increased exponentially since last year. Some experts say that there are as many as four times the webmasters using SEO techniques then there was last year. What this means is that it is harder than ever to get a top spot in the search engines. However what is even more difficult is maintaining that top search engine page ranking once you get it.
Another problem in general in this business is that it is taking a couple of years for web masters to see the effects of their SEO show up in their business. This is simply because there is such a backlog of websites. Even weirder, any top ranking that you might receive is not necessarily a total guarantee of better business. Some top rankings are very “now you see me, now you don’t” Sometimes you can have the top ranking in a search engine for only a day.
The newer your website is the more likely the above problems are to be compounded for you. That is just a fact of life as the newer your site is the less likely it is to be able to take advantage of keywords that have already been used by older sites that are competitors.
If you have been following the SEO business at all or are even just a little bit interested in it you have probably noticed that it is a niche that is expanding on the net. It is way more competitive of a business then it was a few years ago. Also more and more people are adopting SEO techniques in order to impress the search engines. As a result the search engines have responded in kind by constantly changing the rules of the game.
It doesn’t help that the number of pages that need to be indexed by the search engines have increased exponentially since last year. Some experts say that there are as many as four times the webmasters using SEO techniques then there was last year. What this means is that it is harder than ever to get a top spot in the search engines. However what is even more difficult is maintaining that top search engine page ranking once you get it.
Another problem in general in this business is that it is taking a couple of years for web masters to see the effects of their SEO show up in their business. This is simply because there is such a backlog of websites. Even weirder, any top ranking that you might receive is not necessarily a total guarantee of better business. Some top rankings are very “now you see me, now you don’t” Sometimes you can have the top ranking in a search engine for only a day.
The newer your website is the more likely the above problems are to be compounded for you. That is just a fact of life as the newer your site is the less likely it is to be able to take advantage of keywords that have already been used by older sites that are competitors.
Thursday, February 24, 2011
Seo - What Is Link Spamming?
Link spamming is a form of black hat SEO that tries to exploit weaknesses in link-based ranking algorithms such as the one used by Google’s PageRank algorithm. PageRank give a higher ranking to a website that is linked to many other websites so the idea is to add as many links as possible to a page to try and boost your page rankings.
There are several forms of link spamming. An easy one is called link farming which involves creating communities of pages that refer to each other in order to bulk up a link index.
Another tactic is called the “Sybil attack” where you put up links to unrelated but popular sites where visitors will not see them. This is the forging of multiple identities for malicious intent, named after the famous woman with the multiple personality disorder. A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs known as spam blogs. Another type is called Wiki spam, which uses the open editing platform of wiki systems to place links on a page.
Yet another popular technique is Splogging also known as spam blogging. This is the placing of links randomly on other sites in blogs, forums, guest books and forums.
Page hijacking is so common it is ridiculous. Web hosts do it when you forget to renew your domain name. Page hijacking is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Some link spammers monitor DNS records for domains that will expire soon, and then buy them when they expire and replace the pages with links to their pages.
Link Spamming is classified as a high risk way to do effective SEO, you risk having your domain banned by Google if you do.
There are several forms of link spamming. An easy one is called link farming which involves creating communities of pages that refer to each other in order to bulk up a link index.
Another tactic is called the “Sybil attack” where you put up links to unrelated but popular sites where visitors will not see them. This is the forging of multiple identities for malicious intent, named after the famous woman with the multiple personality disorder. A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs known as spam blogs. Another type is called Wiki spam, which uses the open editing platform of wiki systems to place links on a page.
Yet another popular technique is Splogging also known as spam blogging. This is the placing of links randomly on other sites in blogs, forums, guest books and forums.
Page hijacking is so common it is ridiculous. Web hosts do it when you forget to renew your domain name. Page hijacking is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Some link spammers monitor DNS records for domains that will expire soon, and then buy them when they expire and replace the pages with links to their pages.
Link Spamming is classified as a high risk way to do effective SEO, you risk having your domain banned by Google if you do.
Wednesday, February 23, 2011
The Benefits To Buying A Franchise
A franchise is a legal agreement that allows an independent business owner (franchisee) to trade using the trademark, trade name and business format of the franchisor (owner of the original business) in return for a fee and ongoing support fees or royalties.
There are many benefits to buying a franchise. The number one benefit of becoming a franchisee is that you will not be starting from scratch on your own. When you buy a franchise you have two distinct things on your side. First and foremost you can take advantage of the name recognition of the franchise. This alone will help you to drive traffic to your business from day one. And of course, as a franchisee you will receive support from the franchisor. Again, this helps during the start up process because you are not forced to do everything on your own.
Another benefit of buying a franchise is that you will be able to control your start up costs. You will get all the details you need from the franchisor, and from there it will be up to you to come up with the exact amount of money that you need. In many cases this beats starting your own business because your costs will fluctuate more than you care for them to.
There are quite a few benefits that go into buying a franchise. If you are interested in owning your own business, you may want to consider what becoming a franchisee has to offer. The benefits are great, and the potential for success is huge!
There are many ways to research the different franchises that are available in the market place. Perhaps the easiest method is to use the internet to identify the different opportunities that are out there. If you use any search emgine and type in 'franchises' or 'franchise opportunities' or 'franchise directories you soon start to build a list of possible franchises that you are interested in.
There are many benefits to buying a franchise. The number one benefit of becoming a franchisee is that you will not be starting from scratch on your own. When you buy a franchise you have two distinct things on your side. First and foremost you can take advantage of the name recognition of the franchise. This alone will help you to drive traffic to your business from day one. And of course, as a franchisee you will receive support from the franchisor. Again, this helps during the start up process because you are not forced to do everything on your own.
Another benefit of buying a franchise is that you will be able to control your start up costs. You will get all the details you need from the franchisor, and from there it will be up to you to come up with the exact amount of money that you need. In many cases this beats starting your own business because your costs will fluctuate more than you care for them to.
There are quite a few benefits that go into buying a franchise. If you are interested in owning your own business, you may want to consider what becoming a franchisee has to offer. The benefits are great, and the potential for success is huge!
There are many ways to research the different franchises that are available in the market place. Perhaps the easiest method is to use the internet to identify the different opportunities that are out there. If you use any search emgine and type in 'franchises' or 'franchise opportunities' or 'franchise directories you soon start to build a list of possible franchises that you are interested in.
Tuesday, February 22, 2011
Astanga Vinyasa Yoga
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Astanga, or sometimes spelled ashtanga Yoga is actually taught today by a man named Sri K. Pattabhi Jois, in Mysore, India. He has brought astanga yoga to the west about 25 years ago and still teaches today at 91 years of age. Astanga yoga began with the rediscovery of the ancient manuscript Yoga Korunta. It describes a unique system of Hatha yoga as practiced and created by the ancient sage Vamana Rishi. It is believed to be the original asana practiced intended by Patanjali http://www.best-xbox360.info
The Yoga Korunta emphasizes vinyasa, or breath-synchronized movement, where one practices a posture with specific breathing patterns associated with it. This breathing technique is called ujayyi pranayama, or the victorious breath, and it is a process that produces intense internal heat and a profuse sweat that purifies and detoxifies the muscles and organs. This also releases beneficial hormones and nutrients, and is usually massaged back into the body. The breath ensures efficient circulation of blood. The result is improved circulation, a light and strong body and a calm mind.
There is a proper sequence to follow when practicing Astanga yoga. One must graduate from one sequence of postures to move onto the next. The Primary Series (Yoga Chikitsa) detoxifies and aligns the body, purifying it so that toxins do not block. The Intermediate Series (Nadi Shodhana) purifies the nervous system by opening and clearing the energy channels, allowing energy to pass through easily. The Advanced Series A, B, C, and D (Sthira Bhaga) integrate the grace and stamina of the practice, which calls for intense flexibility.
It is best to find a trained and knowledgeable teacher to assist you through this discipline. It is an intense practice that is rigorous, six days a week. You are guaranteed to find inner peace and fulfillment with each breath you take.
Astanga, or sometimes spelled ashtanga Yoga is actually taught today by a man named Sri K. Pattabhi Jois, in Mysore, India. He has brought astanga yoga to the west about 25 years ago and still teaches today at 91 years of age. Astanga yoga began with the rediscovery of the ancient manuscript Yoga Korunta. It describes a unique system of Hatha yoga as practiced and created by the ancient sage Vamana Rishi. It is believed to be the original asana practiced intended by Patanjali http://www.best-xbox360.info
The Yoga Korunta emphasizes vinyasa, or breath-synchronized movement, where one practices a posture with specific breathing patterns associated with it. This breathing technique is called ujayyi pranayama, or the victorious breath, and it is a process that produces intense internal heat and a profuse sweat that purifies and detoxifies the muscles and organs. This also releases beneficial hormones and nutrients, and is usually massaged back into the body. The breath ensures efficient circulation of blood. The result is improved circulation, a light and strong body and a calm mind.
There is a proper sequence to follow when practicing Astanga yoga. One must graduate from one sequence of postures to move onto the next. The Primary Series (Yoga Chikitsa) detoxifies and aligns the body, purifying it so that toxins do not block. The Intermediate Series (Nadi Shodhana) purifies the nervous system by opening and clearing the energy channels, allowing energy to pass through easily. The Advanced Series A, B, C, and D (Sthira Bhaga) integrate the grace and stamina of the practice, which calls for intense flexibility.
It is best to find a trained and knowledgeable teacher to assist you through this discipline. It is an intense practice that is rigorous, six days a week. You are guaranteed to find inner peace and fulfillment with each breath you take.
Monday, February 21, 2011
The Perfect Home Business Opportunity Online
The perfect home business opportunity is something different for everyone. What is perfect for one person may not be for another. That is because everyone has different strengths and weaknesses. Each person has likes and dislikes of their own, too. This makes telling someone how to find the perfect business opportunity online difficult. However, there is a trick that anyone can use to find the perfect home business opportunity online for themselves.
The simple trick is to find out what you like to do. This works for anyone. If a person chooses a business that suits their likes and dislikes, their skills and is interesting to them, then it is the perfect home business opportunity online.
This is not always easy to do, though. To start out a person should begin to search out different types of business opportunities. It helps to do some online searches for the keyword ‘home business opportunity online’. This should bring up a range of business opportunities.
At this point the person should look at the different opportunities. They should be able to figure out if they like the products, if the work seems interesting and things like that which will eventually help them to narrow it down to their perfect home business opportunity online.
When choosing the home business opportunity online it is important to look into all the aspects, from the products sold to how new business owners are trained. If possible a person should talk to someone who is already running this home business to see how their experience has been with the company. The person should also try to gather all the information possible.
As a person starts to see all the home business opportunities available they should soon discover what types of home businesses appeal to them. It should not be too hard to find a perfect home business opportunity online.
The simple trick is to find out what you like to do. This works for anyone. If a person chooses a business that suits their likes and dislikes, their skills and is interesting to them, then it is the perfect home business opportunity online.
This is not always easy to do, though. To start out a person should begin to search out different types of business opportunities. It helps to do some online searches for the keyword ‘home business opportunity online’. This should bring up a range of business opportunities.
At this point the person should look at the different opportunities. They should be able to figure out if they like the products, if the work seems interesting and things like that which will eventually help them to narrow it down to their perfect home business opportunity online.
When choosing the home business opportunity online it is important to look into all the aspects, from the products sold to how new business owners are trained. If possible a person should talk to someone who is already running this home business to see how their experience has been with the company. The person should also try to gather all the information possible.
As a person starts to see all the home business opportunities available they should soon discover what types of home businesses appeal to them. It should not be too hard to find a perfect home business opportunity online.
Sunday, February 20, 2011
The Best Home Based Business Lead Generators?
As a work from home entrepreneur, I’m always on the lookout for the best home based business lead generators. Keeping your pipeline full with qualified home business leads is vital to your success in any program, and in this brief article I’m going to give you some ideas for how to do just that. Hopefully by the time you’ve finished reading this, you’ll have gained some valuable insights that you can immediately begin applying to your business.
Some of the best home based business lead generators are online, in the form of ezine ads, PPC (pay per click) advertising, press releases, etc. These lead generation methods are typically very cost efficient and can be implemented in very little time. While there are obviously countless other methods, these have produced great results for me personally.
As far as offline lead generation goes, you again have several options. Placing classified ads and direct mail are both excellent ways to generate leads. If you’re interested in diving into the world of direct mail, I would strongly advise that you spend a little bit of time studying the ins and outs of successful direct mail campaigns before rolling one out. Also, it’s important to start small with direct mail. If the campaign is proving to be profitable, you can continue to roll it out on a larger scale.
Hopefully this brief article has given you some ideas on what the best home based business lead generators are. Advertising each business opportunity is different, and one particular approach might not be the best fit for all. By experimenting with many different advertising and marketing methods, you’ll be able to find the highest converting method for your business opportunity. No matter what lead generation techniques you decide to utilize, remember that the most important thing you need to do is test.
Some of the best home based business lead generators are online, in the form of ezine ads, PPC (pay per click) advertising, press releases, etc. These lead generation methods are typically very cost efficient and can be implemented in very little time. While there are obviously countless other methods, these have produced great results for me personally.
As far as offline lead generation goes, you again have several options. Placing classified ads and direct mail are both excellent ways to generate leads. If you’re interested in diving into the world of direct mail, I would strongly advise that you spend a little bit of time studying the ins and outs of successful direct mail campaigns before rolling one out. Also, it’s important to start small with direct mail. If the campaign is proving to be profitable, you can continue to roll it out on a larger scale.
Hopefully this brief article has given you some ideas on what the best home based business lead generators are. Advertising each business opportunity is different, and one particular approach might not be the best fit for all. By experimenting with many different advertising and marketing methods, you’ll be able to find the highest converting method for your business opportunity. No matter what lead generation techniques you decide to utilize, remember that the most important thing you need to do is test.
Saturday, February 19, 2011
Seo - Get Your Website On The First Page In One Week
Search Engine Optimisation (SEO) is something of a black art, many people know about it but many people don’t know exactly how to do it.
Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are very important when it comes to a sites success.
The most important aspect and the easiest way of getting a site up the rankings very quickly is by having keywords in the URL.
Should you register a new domain, try and get one with the keywords included.
I noticed a great SEO domain was up for grabs, so I registered it, built the site and within 4 days it was on the first page in position 6 in Google.
The Second most important aspect in quick SEO is keeping your keywords in your sub pages. If you had a site that sold wheelchairs you should have the word “Wheelchairs” in the name of your sub pages.
This will help your site rank a lot faster.
The Third most important aspect is having your home page content displaying your keyword phrases. I would suggest having your keyword phrases repeated on your home page at least ten times thoughout your copy.
The next important aspect is building links with your keywords in the anchor text. Have about three variations here. I once had a client and actually did not do ANY changes to his site. All I did was build hundreds of links from articles with his keywords in his anchor text. Within a matter of weeks he was on the first page of Google for a number of keywords.
Lastly, the age of your domain counts for a lot. If you have an aged domain that is over 2 years old you stand a chance of getting onto the first page of the search results within a week if you work hard at it and build links with your keywords in the anchor text.
Performing SEO quickly and doing it well enough so that a site appears on the first page of the search results are very important when it comes to a sites success.
The most important aspect and the easiest way of getting a site up the rankings very quickly is by having keywords in the URL.
Should you register a new domain, try and get one with the keywords included.
I noticed a great SEO domain was up for grabs, so I registered it, built the site and within 4 days it was on the first page in position 6 in Google.
The Second most important aspect in quick SEO is keeping your keywords in your sub pages. If you had a site that sold wheelchairs you should have the word “Wheelchairs” in the name of your sub pages.
This will help your site rank a lot faster.
The Third most important aspect is having your home page content displaying your keyword phrases. I would suggest having your keyword phrases repeated on your home page at least ten times thoughout your copy.
The next important aspect is building links with your keywords in the anchor text. Have about three variations here. I once had a client and actually did not do ANY changes to his site. All I did was build hundreds of links from articles with his keywords in his anchor text. Within a matter of weeks he was on the first page of Google for a number of keywords.
Lastly, the age of your domain counts for a lot. If you have an aged domain that is over 2 years old you stand a chance of getting onto the first page of the search results within a week if you work hard at it and build links with your keywords in the anchor text.
Friday, February 18, 2011
10 Sizzling Ways To Improve Your Ad Copy
1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers interested as they continue to read your ad.
3. You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
4. You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
6. You could change the size of your text on your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will standout.
7. You could raise or lower the price on your ad copy. A higher price could increase the perceived value of your product and a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should include testimonials, endorsements, and factual statistics to prove your product's claims.
9. You could add special offers on your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary.
Thursday, February 17, 2011
Local SEO Tips – Don't Ignore The Gems In Your Own Backyard
If you sell a service or product online you may not want to ignore the potential customers right in your own backyard. There are a number of potential local businesses who may be interested in what you have to offer, and as more and more people are using the internet for local searches you’ll want to make sure your website is optimized to attract these local clients.
One way to attract more search engine visitors locally is to use local keywords when optimizing your site. For example, if you offer web design services in Arizona, research keywords and include keywords with your location when optimizing your pages.
You should also submit your site for free local search engine listings. There are several local ones to choose from but Google and Yahoo are the two big ones. When you submit you can add details about your business including your address, office hours and so on. You can also grab a link to a map of your location which you can place on your website.
When targeting local clients, placing your local address, phone number and a link to a Google map of your business at the very bottom of the page footer may help in your local search engine results.
Local city business directories can also be a good source of leads and traffic, but make sure you research the directory to see if it will actually produce results for you. There are many business directories popping up and you’ll want to choose one with a good reputation and which can produce results.
But don’t stop there; remember to include your website address on your business cards and local mailings so that local customers can view your website at their convenience. With many local business owners yet to get into the online marketing game, by starting early you’ll stand out from your local competitors.
One way to attract more search engine visitors locally is to use local keywords when optimizing your site. For example, if you offer web design services in Arizona, research keywords and include keywords with your location when optimizing your pages.
You should also submit your site for free local search engine listings. There are several local ones to choose from but Google and Yahoo are the two big ones. When you submit you can add details about your business including your address, office hours and so on. You can also grab a link to a map of your location which you can place on your website.
When targeting local clients, placing your local address, phone number and a link to a Google map of your business at the very bottom of the page footer may help in your local search engine results.
Local city business directories can also be a good source of leads and traffic, but make sure you research the directory to see if it will actually produce results for you. There are many business directories popping up and you’ll want to choose one with a good reputation and which can produce results.
But don’t stop there; remember to include your website address on your business cards and local mailings so that local customers can view your website at their convenience. With many local business owners yet to get into the online marketing game, by starting early you’ll stand out from your local competitors.
Wednesday, February 16, 2011
Seo - How To Apply To The Open Directory Project
They say once that you are listed in the Open Directory Project you will be listed everywhere else, it is also know as DMOZ. This is because the open directory project is handled by humans who hand pick the sites that are listed. Google respects this and often automatically adds the URL of a link that is picked to go into the Open Directory Project to its pages.
Open Directory is different than yahoo as it only performs WORD searches not KEY PHRASE searches. So much for your sophisticated keyword embedding techniques. So your description for OP should avoid pluralized words unless they are likely to be in search queries. On the plus side, Open Directory allows you longer descriptions than on Yahoo, but the category editor (who is very human in this case) may edit you down.
To apply go to the directory. Type a simple query that is likely to be used by someone searching for the contents of the page you are submitting. For example, if your site is lab diamonds try searches like "cheap lab diamonds" or "quality man made diamonds."
When the search results come back, the results will contain a small "category" subheading.
- After you've viewed the results of several searches and likely categories, click on the single category that you feel is most appropriate for your site. This link will take you to the category page.
- At the bottom of the category page, click on "Submit a Site". This will bring up the Open Directory submission form.
- Submit your site. All the usual techniques are appropriate. Make a note of the category you submitted to.
The "official" waiting period for Open Directory is 3-6 weeks. If you don't get listed within a reasonable amount of time a polite email to your category editor might speed the process along.
Open Directory is different than yahoo as it only performs WORD searches not KEY PHRASE searches. So much for your sophisticated keyword embedding techniques. So your description for OP should avoid pluralized words unless they are likely to be in search queries. On the plus side, Open Directory allows you longer descriptions than on Yahoo, but the category editor (who is very human in this case) may edit you down.
To apply go to the directory. Type a simple query that is likely to be used by someone searching for the contents of the page you are submitting. For example, if your site is lab diamonds try searches like "cheap lab diamonds" or "quality man made diamonds."
When the search results come back, the results will contain a small "category" subheading.
- After you've viewed the results of several searches and likely categories, click on the single category that you feel is most appropriate for your site. This link will take you to the category page.
- At the bottom of the category page, click on "Submit a Site". This will bring up the Open Directory submission form.
- Submit your site. All the usual techniques are appropriate. Make a note of the category you submitted to.
The "official" waiting period for Open Directory is 3-6 weeks. If you don't get listed within a reasonable amount of time a polite email to your category editor might speed the process along.
Tuesday, February 15, 2011
Home Craft Ideas And Starting Your Own Crafts Business
It's a common thing nowadays that most people are earning good money by starting their own home crafts business. Making your favourite crafts can be fun but you also need to have a good understanding of what products will sell and how one goes about selling them. If you are going to start a craft business, you need to know how to come up with ideas for which craft to focus on, how to maximize profits for your business, where and how to sell your products, and especially how to market your new business. One of the things that can kill a business faster than a natural disaster is not knowing the ins and outs of running a successful business.
Now obviously most of us think that you don't need to develop a business plan for your new craft business. But, a business plan will help you work out the financial aspects of your business before you've invested any time or money on a losing proposition. And lets face it, general business books don't go into enough detail about the specifics of starting, running, and marketing a successful craft business. At the end of the day without customers, your craft business will never take off and quickly die. Having said that I would like to talk about a guide called "How to Start Your Own Craft Business." The information given in this Home craft guide will not only provide information on how you can run your own successful crafts business with advertising and promotional techniques as well as how to control your finances but will also provide you with a large database of how to make a variety of about 250+ crafts. Whatever it is that you are interested in making, the chances are that this guide will have it. So if you would like to find out more information on this guide please visit my homepage below.
Now obviously most of us think that you don't need to develop a business plan for your new craft business. But, a business plan will help you work out the financial aspects of your business before you've invested any time or money on a losing proposition. And lets face it, general business books don't go into enough detail about the specifics of starting, running, and marketing a successful craft business. At the end of the day without customers, your craft business will never take off and quickly die. Having said that I would like to talk about a guide called "How to Start Your Own Craft Business." The information given in this Home craft guide will not only provide information on how you can run your own successful crafts business with advertising and promotional techniques as well as how to control your finances but will also provide you with a large database of how to make a variety of about 250+ crafts. Whatever it is that you are interested in making, the chances are that this guide will have it. So if you would like to find out more information on this guide please visit my homepage below.
Monday, February 14, 2011
20 Tips For Building A Better Bio
A bio is a key part of your marketing toolbox. And a well written one is worth it's weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a dec20 Tips for Building a Better Bioision maker, or showcase your expertise to any potential buyer. And, once you have written a good bio, you'll find a million uses for it. In addition to adding one to your website, you can use in your article byline, email signature, one sheet, promotional flyers, brochures, sales letters, and more! But how you go about writing a bio?
Below are some 20 tips for what to include in your bio.
1. Area of expertise
2. Title and company name
3. Media coverage you have received including television, magazine, and radio
4. Topic you you are a sought after speaker on
5. Number of people you have spoken to
6. Number of counties you have spoken in
7. Names of books you have authored
8. Credentials including notable awards or recognitions you have won
9. Clubs or organizations that you are actively involved in
10. Personal insights such as what you believe, your mission, your vision
11. Quirky fact about you such as "A former school teacher-turned-confrontation expert, Jane helps people communicate more effectively. Or an avid baseball fan, when Bill is not speaking, you'll find him eating hot dogs and watching the Chicago Cubs with his son Dave.
12. Interests or hobbies
13. Occupation of your parents, if it's interesting and adds to the story. Ex: The son of Vermont Turkey Farmers, Jim Smith is....
13. What your hometown is known for.
14. Interesting or substantial former careers
15. What led you to start your current business
16. What you help people to do
17. Events that shaped your life
18. Offices you have held
19. Call to action like "For a free report on "9 Ways to Build your Bottom Line" visit (insert your URL).
Below are some 20 tips for what to include in your bio.
1. Area of expertise
2. Title and company name
3. Media coverage you have received including television, magazine, and radio
4. Topic you you are a sought after speaker on
5. Number of people you have spoken to
6. Number of counties you have spoken in
7. Names of books you have authored
8. Credentials including notable awards or recognitions you have won
9. Clubs or organizations that you are actively involved in
10. Personal insights such as what you believe, your mission, your vision
11. Quirky fact about you such as "A former school teacher-turned-confrontation expert, Jane helps people communicate more effectively. Or an avid baseball fan, when Bill is not speaking, you'll find him eating hot dogs and watching the Chicago Cubs with his son Dave.
12. Interests or hobbies
13. Occupation of your parents, if it's interesting and adds to the story. Ex: The son of Vermont Turkey Farmers, Jim Smith is....
13. What your hometown is known for.
14. Interesting or substantial former careers
15. What led you to start your current business
16. What you help people to do
17. Events that shaped your life
18. Offices you have held
19. Call to action like "For a free report on "9 Ways to Build your Bottom Line" visit (insert your URL).
Sunday, February 13, 2011
Why Residual Income From Home Is A Good Idea
Residual income is the business concept of earning money over and over again for work done one time. This is the opposite of how people are used to getting paid. Most people are used to the idea of working for an hourly wage, which means they get paid based upon the time they spend working.
Residual income is far superior to working for an hourly wage. It allows a person to get paid what they are worth. What this means is that a person is getting paid for the quality of their work instead of simply for just working.
Residual income helps to produce better quality goods and it helps people to be able to free themselves from that 9-to-5 working world.
Residual income is not a new concept. In fact, residual income is an idea that can be found in many different industries.
A very good example of residual income is in entertainment. Recording artists work one tie to record a record and they make a residual income off that work whenever the record sells.
Residual income gives a person the ability to earn much more then they could ever earn working for an hourly wage. This is obvious because there are only so many hours in a day that a person can work.
Residual income allows a person to earn income whenever. They do not have to be working or even be thinking of work to earn money. This is the beauty of residual income.
A residual income requires some work upfront. A person will have to create a product that will be in demand and that will be something that will interest people. They have to market that product and they have to set up a system to automatically sell and deliver their products. This can be easily done online because websites can be set up to handle all aspects of selling goods.
Residual income has many benefits and it is clear to see why so many people are interested in residual income from home.
Residual income is far superior to working for an hourly wage. It allows a person to get paid what they are worth. What this means is that a person is getting paid for the quality of their work instead of simply for just working.
Residual income helps to produce better quality goods and it helps people to be able to free themselves from that 9-to-5 working world.
Residual income is not a new concept. In fact, residual income is an idea that can be found in many different industries.
A very good example of residual income is in entertainment. Recording artists work one tie to record a record and they make a residual income off that work whenever the record sells.
Residual income gives a person the ability to earn much more then they could ever earn working for an hourly wage. This is obvious because there are only so many hours in a day that a person can work.
Residual income allows a person to earn income whenever. They do not have to be working or even be thinking of work to earn money. This is the beauty of residual income.
A residual income requires some work upfront. A person will have to create a product that will be in demand and that will be something that will interest people. They have to market that product and they have to set up a system to automatically sell and deliver their products. This can be easily done online because websites can be set up to handle all aspects of selling goods.
Residual income has many benefits and it is clear to see why so many people are interested in residual income from home.
Saturday, February 12, 2011
Blog Layout Templates Are Simple
The great thing about most blogging sites is that they provide you with templates that you can quickly use to design your site. This leaves you hours of time available for concentrating on the search engine optimization aspects of it.
The layout of your blog is a template. This template is going to be the workspace where you contribute blogs for the next few months. In order to prevent this space from becoming cluttered with links, it must be well organized in the first place.
Most blog software or online blogging sites comes with software. This software comes with a number of preformatted layouts that can help you put your links, archived blogs and other information away in an orderly fashion that is easy for readers to navigate.
Many of these templates are also very well designed and allow you to choose your own set of fonts and colors. There is also usually some kind of function that allows you to upload images and even directly create hoplinks. Most blogging sites come with a series of template that will put your blog elements where your readers expect them to be. These templates will allow you to set fonts and colors, decide if you want one gutter or several, and place your own artwork on the page. They will allow you to set up an archive, start a mailing list so your subscribers can be notified every time you post, and provide a standardized structure into which you can add the codes and features that will make your blog unique. Just remember that every blog host and package offers different features (some are simple but don’t allow imported art, some require HTML knowledge but offer great latitude in design).
Just keep in mind to choose a blogging template that does not conflict with your blog’s theme such as one for a teenage girl’s diary!
The layout of your blog is a template. This template is going to be the workspace where you contribute blogs for the next few months. In order to prevent this space from becoming cluttered with links, it must be well organized in the first place.
Most blog software or online blogging sites comes with software. This software comes with a number of preformatted layouts that can help you put your links, archived blogs and other information away in an orderly fashion that is easy for readers to navigate.
Many of these templates are also very well designed and allow you to choose your own set of fonts and colors. There is also usually some kind of function that allows you to upload images and even directly create hoplinks. Most blogging sites come with a series of template that will put your blog elements where your readers expect them to be. These templates will allow you to set fonts and colors, decide if you want one gutter or several, and place your own artwork on the page. They will allow you to set up an archive, start a mailing list so your subscribers can be notified every time you post, and provide a standardized structure into which you can add the codes and features that will make your blog unique. Just remember that every blog host and package offers different features (some are simple but don’t allow imported art, some require HTML knowledge but offer great latitude in design).
Just keep in mind to choose a blogging template that does not conflict with your blog’s theme such as one for a teenage girl’s diary!
Friday, February 11, 2011
Seo - How To Get Into The Yahoo Directory
It costs $300 a year for directory listing in Yahoo. Here is another eye-roller for you. It typically takes six to eight weeks for Yahoo to process your site.
There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; and the regional (city) Yahoo sites. The original site is by far the toughest to get into, so if your site is in, or relates to, a country or region served by one of the other Yahoo indexes, you should first try to get listed in them first. Once you are accepted by one Yahoo index usually it is contagious, and you eventually end up getting into them all.
Whatever you do don't try to sneak multiple listing into Yahoo. Don't try to make a free application into a paid category. If they catch you, Yahoo will ban you for life!
If you wish a listing in the Shopping & Services or Business to Business sections (either main or regional) of Yahoo, you now must use Yahoo's "Business Express" submission option. You pay $299 ($600 for adult sites) and get a quick yes or no to your application. Once you are accepted keep in mind that you have to come up with the same amount of money every year to remain in the directory. Also to make this more crazy-making, paying money does not guarantee a listing! That is why it is so important that you craft a good submission. Also, don't even think about submitting to cranky old Yahoo if your site is not 100% up and running. That "under construction."
Note that you can still submit non-commercial sites to Yahoo for free as long as you don't submit them to the Business to their Business or Shopping & Services sections of Yahoo!
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
Car Insurance
Mobility Scooters
Book Printing
There are three types of Yahoo; the main (original) Yahoo; the international Yahoo sites; and the regional (city) Yahoo sites. The original site is by far the toughest to get into, so if your site is in, or relates to, a country or region served by one of the other Yahoo indexes, you should first try to get listed in them first. Once you are accepted by one Yahoo index usually it is contagious, and you eventually end up getting into them all.
Whatever you do don't try to sneak multiple listing into Yahoo. Don't try to make a free application into a paid category. If they catch you, Yahoo will ban you for life!
If you wish a listing in the Shopping & Services or Business to Business sections (either main or regional) of Yahoo, you now must use Yahoo's "Business Express" submission option. You pay $299 ($600 for adult sites) and get a quick yes or no to your application. Once you are accepted keep in mind that you have to come up with the same amount of money every year to remain in the directory. Also to make this more crazy-making, paying money does not guarantee a listing! That is why it is so important that you craft a good submission. Also, don't even think about submitting to cranky old Yahoo if your site is not 100% up and running. That "under construction."
Note that you can still submit non-commercial sites to Yahoo for free as long as you don't submit them to the Business to their Business or Shopping & Services sections of Yahoo!
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com
Car Insurance
Mobility Scooters
Book Printing
Thursday, February 10, 2011
Sell A Business, Not A Product
Business has changed immensely since the first incident of a sales man selling a product to a needy person. At one time, a great salesman marked himself by his ability to peddle a product to someone who had no idea that he needed the product. Today that same salesman has made his mark by not only selling his product, but by selling the ability to sell. We call this multi-level marketing.
The MLM business, while often deemed as a shady line of work and even illegal at times, has a basic philosophy: earn money both selling a product and teaching others to sell the product well. The typical MLM business begins with a single salesperson. That individual markets his product accordingly and finds a decent customer base. While he is looking for customers for his product, he is also looking for that one person who believes in his product so much that he would sell it himself. Once the original salesperson has found such an individual, he will ask that person to become a salesperson under him. Not only is our original salesman a salesperson, but he has instantly become a manager. At this point companies will vary on their division of profits.
All participants in the MLM business world will offer the newly promoted salesperson/manager a cut of the profits of his new salesperson. The MLM business turns illegal when that new manager earns profits just from his new salesperson instead of primarily from the sale of the product.
Varieties of MLM business participants have made news in the business world, both for their success and failures. Those who approach the theory illegally end up with massive fines. Those who perform well in the business and find a way to make MLM work have made MLM business history. The business world as a result of successful companies is booming with moms-turned-sales people thanks to the ease and allure of this business practice.
The MLM business, while often deemed as a shady line of work and even illegal at times, has a basic philosophy: earn money both selling a product and teaching others to sell the product well. The typical MLM business begins with a single salesperson. That individual markets his product accordingly and finds a decent customer base. While he is looking for customers for his product, he is also looking for that one person who believes in his product so much that he would sell it himself. Once the original salesperson has found such an individual, he will ask that person to become a salesperson under him. Not only is our original salesman a salesperson, but he has instantly become a manager. At this point companies will vary on their division of profits.
All participants in the MLM business world will offer the newly promoted salesperson/manager a cut of the profits of his new salesperson. The MLM business turns illegal when that new manager earns profits just from his new salesperson instead of primarily from the sale of the product.
Varieties of MLM business participants have made news in the business world, both for their success and failures. Those who approach the theory illegally end up with massive fines. Those who perform well in the business and find a way to make MLM work have made MLM business history. The business world as a result of successful companies is booming with moms-turned-sales people thanks to the ease and allure of this business practice.
Wednesday, February 9, 2011
Affordable Php Mysql Hosting Is Within Your Reach
Gone are the days of expensive web hosting. There was a time, just a few years ago, when hosting was not as cheap as it is now. Lets see why.
Hosting is all about storage on a hard disk (which resides on the web server) and bandwidth for your data. Till a few years ago, hard disk storage was not as large as it is now. Now-a-days hard disk drives come in a typical 400 GB to 500 GB capacity ranges. Even the smallest ones for home computer usage come in over 100 GB sizes. Compare that with a 40 GB hard drive just a few years ago.
A few of these 400 GB to 500 GB range hard disk drives in a typical Linux powered web server with 4 Intel Xeon Central Processing Units gives more than enough processing power and storage capacity to host hundreds of websites on one server, all of them running happily.
Throw in open source (free) Apache + PHP + MySQL combination and you have a recipe for hosting a real working dynamic website at very low costs. What was once a premium combination is now very standard and very cheap and very affordable. It is not uncommon to find hosting plans as cheap as just 99 cents per month, which come complete with all features including PHP and MySQL and enough storage + bandwidth.
There is, thus, no reason for anyone who wants to host anything from a personal homepage or a home business / small business wanting a dynamic website for their online business, to go only for simple HTML websites. No. That is long gone.
Shared web hosting has become very affordable for every kind of use and application. As storage and processing technology advances, hosting will be available with even better capacities and more powerful features. It makes complete sense to use the power of PHP and MySQL when it is well within everyone's reach.
Hosting is all about storage on a hard disk (which resides on the web server) and bandwidth for your data. Till a few years ago, hard disk storage was not as large as it is now. Now-a-days hard disk drives come in a typical 400 GB to 500 GB capacity ranges. Even the smallest ones for home computer usage come in over 100 GB sizes. Compare that with a 40 GB hard drive just a few years ago.
A few of these 400 GB to 500 GB range hard disk drives in a typical Linux powered web server with 4 Intel Xeon Central Processing Units gives more than enough processing power and storage capacity to host hundreds of websites on one server, all of them running happily.
Throw in open source (free) Apache + PHP + MySQL combination and you have a recipe for hosting a real working dynamic website at very low costs. What was once a premium combination is now very standard and very cheap and very affordable. It is not uncommon to find hosting plans as cheap as just 99 cents per month, which come complete with all features including PHP and MySQL and enough storage + bandwidth.
There is, thus, no reason for anyone who wants to host anything from a personal homepage or a home business / small business wanting a dynamic website for their online business, to go only for simple HTML websites. No. That is long gone.
Shared web hosting has become very affordable for every kind of use and application. As storage and processing technology advances, hosting will be available with even better capacities and more powerful features. It makes complete sense to use the power of PHP and MySQL when it is well within everyone's reach.
Tuesday, February 8, 2011
The Ins And Outs Of Coffee Grinders: Your Guide To Buying Online
In order to make a really good espresso coffee, it is important that the coffee beans are ground in the correct manner. How finely they need to be ground depends on the brewing method used; if these two aspects are not properly matched, the full aromatic flavour will not be extracted and the cup of coffee produced will be substandard - coffee beans that are too finely ground will produce coffee that tastes overly bitter, whilst too-coarse beans will produce weak, bland and insipid coffee.
Buying your own coffee grinder, therefore, can be a fantastic investment: you have full control over the grinding process, and have the distinct advantage that you can grind the beans yourself just before they are to be brewed (this is recommended in order to achieve the best cup of coffee possible. If beans are ground more than a couple of minutes immediately before brewing, they can become stale and the flavour will be impaired).
When you buy a coffee grinder online, make sure that you do enough research to understand what you are buying. The range of grinders offered by different web sites can vary immensely from company to company, and of course the price will fluctuate too. The two main varieties of coffee grinder are burr grinders and blade grinders: burr grinders grind the coffee using a mill-like action, and tend to grind very evenly and cleanly, whilst blade grinders actually chop the bean into pieces at a much faster speed than burr grinders, resulting in coffee grinds of varying evenness, and producing a dust that can clog up espresso machines.
Whichever machine you opt for, ensure you choose a web site that allows you to shop securely, and make sure you take into account the shipping charge when making your purchase. It can also be useful to buy a machine that offers a warranty, just in case anything goes wrong.
Buying your own coffee grinder, therefore, can be a fantastic investment: you have full control over the grinding process, and have the distinct advantage that you can grind the beans yourself just before they are to be brewed (this is recommended in order to achieve the best cup of coffee possible. If beans are ground more than a couple of minutes immediately before brewing, they can become stale and the flavour will be impaired).
When you buy a coffee grinder online, make sure that you do enough research to understand what you are buying. The range of grinders offered by different web sites can vary immensely from company to company, and of course the price will fluctuate too. The two main varieties of coffee grinder are burr grinders and blade grinders: burr grinders grind the coffee using a mill-like action, and tend to grind very evenly and cleanly, whilst blade grinders actually chop the bean into pieces at a much faster speed than burr grinders, resulting in coffee grinds of varying evenness, and producing a dust that can clog up espresso machines.
Whichever machine you opt for, ensure you choose a web site that allows you to shop securely, and make sure you take into account the shipping charge when making your purchase. It can also be useful to buy a machine that offers a warranty, just in case anything goes wrong.
Monday, February 7, 2011
SEO - How To Choose A Writer On Elance Or Guru
When most people shop for cheap SEO writing they tend to look on Elance or Guru. When looking at writer's profiles on either elance or guru, it is a good idea to ignore feedback. This is because the feedback systems on both are slanted. Unfortunately both guru and elance have their own freelance firms that compete with the writers that pay to advertise on them so it is not in these site’s interest to give their writers great feedback. This way the in house outsourcers hired by these sites get all of the best business.
Also Guru and Elance slant their feedback systems so that a client can leave feedback even if there has been no contract has been signed or a single word has been written. Even an excellent writer's rating can be adversely affected by feedback left by a client that has not assigned or paid a cent to the writer which is grossly unfair and no reflection at all of the writer’s services.
You get a much better of what a writer can do by looking at their portfolio and by communicating with them directly. You can also tell a lot about the writer by the way their profile is written. Keep in mind too that a profile that is riddled with spelling and grammar mistakes may simply be search engine optimized so that people can find them and may not be an indication that the writer can’t write.
Like all online market places, elance and guru both have their share of bad apples so keep your expectations realistic. Also realize that writers on these auction sites are working for less than one tenth of their normal fees so you can’t push them around like a corporate CEO at a real agency would. Usually prompt payment is what convinces these writers to do a good job for you as financial hardship is why they are on the site in the first place.
Also Guru and Elance slant their feedback systems so that a client can leave feedback even if there has been no contract has been signed or a single word has been written. Even an excellent writer's rating can be adversely affected by feedback left by a client that has not assigned or paid a cent to the writer which is grossly unfair and no reflection at all of the writer’s services.
You get a much better of what a writer can do by looking at their portfolio and by communicating with them directly. You can also tell a lot about the writer by the way their profile is written. Keep in mind too that a profile that is riddled with spelling and grammar mistakes may simply be search engine optimized so that people can find them and may not be an indication that the writer can’t write.
Like all online market places, elance and guru both have their share of bad apples so keep your expectations realistic. Also realize that writers on these auction sites are working for less than one tenth of their normal fees so you can’t push them around like a corporate CEO at a real agency would. Usually prompt payment is what convinces these writers to do a good job for you as financial hardship is why they are on the site in the first place.
Sunday, February 6, 2011
How To Start A Cosmetics Business
Industry analysis indicates that the sales of cosmetics and toiletries in the U.S. are expected to sustain a steady increase of 5-6% until at least 2010, when annual sales will top $7.6 billion. That forecast makes for optimal conditions for starting up a cosmetic business that can be run from your home.
At present, just over 50% of cosmetic and toiletry items are sold by major retailers or chains. The rest are divided amongst various beauty product specific companies as well as many independent businesses.
The very size of the market, allows for either concentrating on a particular area, or selecting several target consumers such as make-up for teens, women, those who have specific conditions, products for men, as well as natural beauty products for the health-conscious.
In operating a home business, you will need to first study the market and potential clientele in your area, and whether you want to supplement those sales with an Internet presence. You can find information not only in your local area but also by doing research online. The next choice is whether to run a business entirely on your own, including investing your own funds in stocks and sales tools, or becoming part of an established company of good reputation for their products and how they treat both customers and sales consultants.
Investigate these companies thoroughly and ensure you are happy with the products, requirements, services and have checked out their background. They may have a sales quota requirement that must be met regardless of the time of year, when by its nature, cosmetics tend to be high sellers for major gift-giving occasions so be sure to check those as well.
The cosmetics business is not one that waxes and wanes with trends, although it can be cyclical in nature as to what products, i.e. perfume, soaps, lotions, are the biggest current sellers.
At present, just over 50% of cosmetic and toiletry items are sold by major retailers or chains. The rest are divided amongst various beauty product specific companies as well as many independent businesses.
The very size of the market, allows for either concentrating on a particular area, or selecting several target consumers such as make-up for teens, women, those who have specific conditions, products for men, as well as natural beauty products for the health-conscious.
In operating a home business, you will need to first study the market and potential clientele in your area, and whether you want to supplement those sales with an Internet presence. You can find information not only in your local area but also by doing research online. The next choice is whether to run a business entirely on your own, including investing your own funds in stocks and sales tools, or becoming part of an established company of good reputation for their products and how they treat both customers and sales consultants.
Investigate these companies thoroughly and ensure you are happy with the products, requirements, services and have checked out their background. They may have a sales quota requirement that must be met regardless of the time of year, when by its nature, cosmetics tend to be high sellers for major gift-giving occasions so be sure to check those as well.
The cosmetics business is not one that waxes and wanes with trends, although it can be cyclical in nature as to what products, i.e. perfume, soaps, lotions, are the biggest current sellers.
Saturday, February 5, 2011
Affiliate Marketing Improves Product Offerings
There are many advantages to online affiliate marketing programs. One advantage is that your visitors are already online and they have the potential to shop online. Each year, more and more people are increasing the amount of money that they spend online. Online shopping provides the convenience of purchasing goods without ever having to leave your home.
Customers now feel at ease entering their credit card number or bank account number into a website due to increased online security. In order for anyone selling items online to tap into this market, they need to provide the exact products and security that visitors are looking for.
If you only sell one product on your website, visitors most likely will not return to your website unless they are only looking for the item that you are offering. Also, if the item that you are selling does not need to be replaced often, you are more likely to make fewer sales. You can increase your sales by offering a variety of more products. However, some website owners may feel that is too difficult to come up more of their own products to sell. An alternative to this is to become affiliated with other online stores and begin selling their products in order to earn a commission.
When you are choosing which affiliate products you would like to promote, it is essential that you choose products that are related to your primary business. If customers are visiting your site looking for a specific product, seeing a related item might entice them to purchase more.
If a customer purchases anything from your affiliate link, you will receive a commission. This will help you increase profits. You should search for affiliate programs that are both relevant and contain an acceptable pay structure. Remember, a high pay structure is meaningless if you are not able to make any sales with the product.
Customers now feel at ease entering their credit card number or bank account number into a website due to increased online security. In order for anyone selling items online to tap into this market, they need to provide the exact products and security that visitors are looking for.
If you only sell one product on your website, visitors most likely will not return to your website unless they are only looking for the item that you are offering. Also, if the item that you are selling does not need to be replaced often, you are more likely to make fewer sales. You can increase your sales by offering a variety of more products. However, some website owners may feel that is too difficult to come up more of their own products to sell. An alternative to this is to become affiliated with other online stores and begin selling their products in order to earn a commission.
When you are choosing which affiliate products you would like to promote, it is essential that you choose products that are related to your primary business. If customers are visiting your site looking for a specific product, seeing a related item might entice them to purchase more.
If a customer purchases anything from your affiliate link, you will receive a commission. This will help you increase profits. You should search for affiliate programs that are both relevant and contain an acceptable pay structure. Remember, a high pay structure is meaningless if you are not able to make any sales with the product.
Friday, February 4, 2011
A Good Way To Promote Your Site
If you are looking for an inexpensive (think free) way to promote your website and your business, thus increase traffic and sales, consider promoting your website with keyword articles.
By promoting your website with keyword articles, you can get the link, or address, to your website circulating the Internet very quickly in places where the content is relevant to your website! It’s simple, perform a search for sites that accept articles for free and make sure these sites will offer a live link back to your website. Choose the sites that accept articles that will be related to your own website. A good place to start is FreeSticky (http://www.freesticky.com), which offers a chance to submit articles, use their articles as content for your website, and advertise with them; however, you will find many other sites that accept articles. Browse through them and find the ones which accept articles that best relate to the content of your website.
Next, get started writing your articles. Make sure they are rich with keywords that are relevant to not only the topic, but your website as well. Do not worry about writing tons of articles at first you can write one article and submit the same one to several different sites that accept articles. Once you get the hang of it, you can write more articles and branch out with different yet pertinent topics. Remember, you can send your articles to various different websites, thus getting use out of each article more than once.
Promoting your website with keyword articles is inexpensive, quick and easy, especially if you enjoy writing. Everyone needs content for their websites, and many people use free content articles just for that purpose. Check into sites that accept articles about topics relevant to your website, write your articles, submit them, and wait for the traffic and sales of your website to increase.
By promoting your website with keyword articles, you can get the link, or address, to your website circulating the Internet very quickly in places where the content is relevant to your website! It’s simple, perform a search for sites that accept articles for free and make sure these sites will offer a live link back to your website. Choose the sites that accept articles that will be related to your own website. A good place to start is FreeSticky (http://www.freesticky.com), which offers a chance to submit articles, use their articles as content for your website, and advertise with them; however, you will find many other sites that accept articles. Browse through them and find the ones which accept articles that best relate to the content of your website.
Next, get started writing your articles. Make sure they are rich with keywords that are relevant to not only the topic, but your website as well. Do not worry about writing tons of articles at first you can write one article and submit the same one to several different sites that accept articles. Once you get the hang of it, you can write more articles and branch out with different yet pertinent topics. Remember, you can send your articles to various different websites, thus getting use out of each article more than once.
Promoting your website with keyword articles is inexpensive, quick and easy, especially if you enjoy writing. Everyone needs content for their websites, and many people use free content articles just for that purpose. Check into sites that accept articles about topics relevant to your website, write your articles, submit them, and wait for the traffic and sales of your website to increase.
Thursday, February 3, 2011
SEO - Query Terms And Keywords
A query is simply a name for the word or two that people will type into a search engine box when they are looking for something specific on a popular search engine like Google or MSN. The fundamental components of these queries are called “keywords” as they are the simple every day terms that people use to look for products and services. The major search engines note these words in database records that on the major engines such as Google and Overture can be accessed for free. This allows you to determine the popularity of a keyword simply by looking up its ranking or the number of "hits” it has had on a keyword inventory tool. Both Google and Overture have excellent keyword inventory tools that tell you what people are looking for when they search for something on the World Wide Web.
A query term can be one word such as “curling iron” or it can be many words such as “Con-Air tourmaline ceramic plated curling iron.” Knowing what these query searches are is critical to the successful promotion of your website both within its pages and outside.
The key to choosing the right keywords is to know what keywords and commonly used short keyword phrases are commonly used to describe your service, products or the theme of your site. As a rule of thumb also avoid choosing keywords that are too general. When people search for products and services on the Internet they tend to search for specific things with a few words. This is because they know that typing in a single word will bring them to many options to sift through. You should take the same tact as using keywords that are too general may bring you window shoppers as opposed to serious buyers. In essence, understanding the relationship between keywords and query phrases is as basic as knowing your market.
A query term can be one word such as “curling iron” or it can be many words such as “Con-Air tourmaline ceramic plated curling iron.” Knowing what these query searches are is critical to the successful promotion of your website both within its pages and outside.
The key to choosing the right keywords is to know what keywords and commonly used short keyword phrases are commonly used to describe your service, products or the theme of your site. As a rule of thumb also avoid choosing keywords that are too general. When people search for products and services on the Internet they tend to search for specific things with a few words. This is because they know that typing in a single word will bring them to many options to sift through. You should take the same tact as using keywords that are too general may bring you window shoppers as opposed to serious buyers. In essence, understanding the relationship between keywords and query phrases is as basic as knowing your market.
Wednesday, February 2, 2011
Seo - Can A Blog Based On Personality Be Good Seo?
There are very few people on earth who can get away with writing a blog that is based solely on their personality. Usually the individuals who can get away with this have some sort of reputation that precedes them such as a famous lobbyist, actor, columnist, author or humorist. Blogs that cover too many subjects or whose posts wander all over the place are not as friendly to the big search engine spiders.
As personality based blogs are not really guaranteed in terms of SEO, unless your own name is already highly ranked in the search engines you need to choose a theme for your business blog. If your name brings up zero references when you Google yourself then you are not likely to be a good candidate to write a blog.
Sticking to one theme for a blog is called niche marketing. Remember that a theme can also include different topics. For instance a blog that has a gardening theme could have articles on fountains, growing tomatoes and lawn furniture. The trick is to choose a theme that is broad enough to encompass what you want to sell but not so large that you attract everyone on the web to your site.
Although attracting large numbers of people to your site sounds like a good idea you have to remember that these visitors are more likely to be just surfers and not what internet marketers call targeted traffic. Targeted traffic refers to individuals who are interested enough in your theme to actually point and click and by. Untargeted window shoppers do nothing but strain the capacity of your domain and may even leave unwanted comments on your blogs. Perhaps the Kings of unwanted responses on are those Nigerian scam artists. Usually they are soiling a blog with their spam within days of anyone mounting a blog anywhere on the Internet.
As personality based blogs are not really guaranteed in terms of SEO, unless your own name is already highly ranked in the search engines you need to choose a theme for your business blog. If your name brings up zero references when you Google yourself then you are not likely to be a good candidate to write a blog.
Sticking to one theme for a blog is called niche marketing. Remember that a theme can also include different topics. For instance a blog that has a gardening theme could have articles on fountains, growing tomatoes and lawn furniture. The trick is to choose a theme that is broad enough to encompass what you want to sell but not so large that you attract everyone on the web to your site.
Although attracting large numbers of people to your site sounds like a good idea you have to remember that these visitors are more likely to be just surfers and not what internet marketers call targeted traffic. Targeted traffic refers to individuals who are interested enough in your theme to actually point and click and by. Untargeted window shoppers do nothing but strain the capacity of your domain and may even leave unwanted comments on your blogs. Perhaps the Kings of unwanted responses on are those Nigerian scam artists. Usually they are soiling a blog with their spam within days of anyone mounting a blog anywhere on the Internet.
Tuesday, February 1, 2011
Looking For A Free Online Business?
Are you looking for a free online business? If so there are many free online businesses to choose from. It just depends on what field of products you want to sell. Another term for a free online business is called an affiliate program. Affiliate programs are where you sell another companies product or service and you split the commission with them. The commission rates vary from company to company. Most affiliate programs are free and they normally offer you tools to help you promote their product. Affiliate programs are quickly becoming the norm for online marketers today.
You maybe wondering why companies are offering people the opportunity to sell their products. Why wouldn't the companies want to keep all the profit for themselves? That is a great question. Companies are offering people the opportunity to sell their products because it is a win-win for everyone involved. First let's look at it from the companies point of view. Imagine having a sales team of 100 people, which you did not have to pay until they made a sale, how great would that be. That is what the companies see. Imagine being able to sell a great product and not having to worry about anything else except selling the product. That is what the salespeople see. Affiliate programs give you the access to products you may of not had to the resources to create yourself. For example, online casinos. Let's say you wanted to start your own online casino you would need a lot of money just to get it off the ground. Then you would need to go to a country that allowed you to host online casinos. With affiliate programs for online casinos you do not have to worry about any of that stuff, you just have to sell the product.
Affiliate programs are the best free online businesses available. Many people are bringing in huge amounts of cash working affiliate programs.
You maybe wondering why companies are offering people the opportunity to sell their products. Why wouldn't the companies want to keep all the profit for themselves? That is a great question. Companies are offering people the opportunity to sell their products because it is a win-win for everyone involved. First let's look at it from the companies point of view. Imagine having a sales team of 100 people, which you did not have to pay until they made a sale, how great would that be. That is what the companies see. Imagine being able to sell a great product and not having to worry about anything else except selling the product. That is what the salespeople see. Affiliate programs give you the access to products you may of not had to the resources to create yourself. For example, online casinos. Let's say you wanted to start your own online casino you would need a lot of money just to get it off the ground. Then you would need to go to a country that allowed you to host online casinos. With affiliate programs for online casinos you do not have to worry about any of that stuff, you just have to sell the product.
Affiliate programs are the best free online businesses available. Many people are bringing in huge amounts of cash working affiliate programs.
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