Anyone serious about succeeding online must take search engines seriously. Search engines drive a significant amount of traffic to your site. You have to do everything in your power to optimize your site to please the search engines. The bigger value the search engines place on your site, the more traffic they’ll generate for you.
The key to proper SEO (Search Engine Optimization) is to achieve optimal results for relevant search phrases. If you have a Chiropractic practice in San Diego, your goal is to get optimal ranking for your related keywords such as “san diego chiropractic.” It wouldn’t help you business to also rank well for “new york city chiropractic” because your customers are in San Diego. The key is not only to rank well in the search engines, but also to rank well for the appropriate keyword phrases.
There are a variety of techniques listed below to help you get more visitors to your website. Make sure you include as many as you can into your search engine optimization strategy.
Write a Page Title
Title tags are critical for search engines. The title tag copy is one of the most important SEO factors in how the search engines view a web page. The title tag is displayed in the search engine result pages as the heading describing the web page. It’s crucial to maintain balance between optimizing for the search engines and being descriptive for humans. A title page that stands out is more likely to trigger a click from a searcher. Avoid "filler" words from the title, such as "the," "and," etc, and keep your title fairly short. A good rule of thumb is to keep your title under 64 characters.
It is of paramount importance to include your target keyword phrases in your title. Note: Make sure the words from your page title are also found within the content of your web page. Search engines are looking for the connection between the page title and the page content.
Practical Example: An accountant in San Diego, may consider the following page title “San Diego Accounting & Bookkeeping Services”
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
Tuesday, August 14, 2012
Friday, August 3, 2012
Plan For Online Business Success
“It's not the plan that is important, it's the planning”.
Dr Graeme Edwards
There are over 25 million small businesses in the United States. Most of them would benefit from doing business online. The Internet becoming an ever more ingrained part of our lives, and business is becoming unimaginable without it. Yet, many business owners are unsure about how to succeed online.
Proper preparation does not guarantee success, but the lack of it almost certainly will result in failure. We all want to succeed when we start a business, but we often disregard the need for proper planning. The keyword is proper, not planning. If you do everything in your power to properly plan your business, you increase your chances for success.
Even if you have an existing business, your business plan should have an online business strategy. Succeeding online will require a new way of looking at your business. If you had a marketing plan for your brick and mortar business, your online presence is going to demand that you update your overall marketing strategy.
Treat you online business seriously. Many online businesses fail because people treat them like hobbies. If you only plan to work in your online business a couple of hours a week, you can’t expect great success. Doing business on the Internet requires dedication. You have to educate yourself about the many different options and technologies available. Just like with a brick and mortar business, you are only going to get out of your business what you put into it. If you are only willing to put in a few hours a week, expect to get a few hours a week of income. There are no shortcuts to earning a living online.
The biggest mistake many entrepreneurs make when starting an online business is that they don't sit down and write up a business plan. Don’t think that writing a business plan is an exercise for first year business majors only. You should never start a business based on a great idea. An idea is just that, an idea. It is not going to help you succeed in business.
Dr Graeme Edwards
There are over 25 million small businesses in the United States. Most of them would benefit from doing business online. The Internet becoming an ever more ingrained part of our lives, and business is becoming unimaginable without it. Yet, many business owners are unsure about how to succeed online.
Proper preparation does not guarantee success, but the lack of it almost certainly will result in failure. We all want to succeed when we start a business, but we often disregard the need for proper planning. The keyword is proper, not planning. If you do everything in your power to properly plan your business, you increase your chances for success.
Even if you have an existing business, your business plan should have an online business strategy. Succeeding online will require a new way of looking at your business. If you had a marketing plan for your brick and mortar business, your online presence is going to demand that you update your overall marketing strategy.
Treat you online business seriously. Many online businesses fail because people treat them like hobbies. If you only plan to work in your online business a couple of hours a week, you can’t expect great success. Doing business on the Internet requires dedication. You have to educate yourself about the many different options and technologies available. Just like with a brick and mortar business, you are only going to get out of your business what you put into it. If you are only willing to put in a few hours a week, expect to get a few hours a week of income. There are no shortcuts to earning a living online.
The biggest mistake many entrepreneurs make when starting an online business is that they don't sit down and write up a business plan. Don’t think that writing a business plan is an exercise for first year business majors only. You should never start a business based on a great idea. An idea is just that, an idea. It is not going to help you succeed in business.
Wednesday, August 1, 2012
Numbers, Domains, And Your Brand
Avoid numbers in your domain name unless it is part of your business name. If your business is called 1-hour Photo, it is perfectly normal to have the number one in your domain name. In case you had to have the chocolate.com domain name, but it was not longer available, please don’t register chocolate847.com. Unless, you have a great reason to have a number in your domain name avoid it. A great idea for domain names with numbers is when your phone number is your domain.
If you don’t want to have your phone number as your domain name by itself, you could combine it with your company name. It is possible to have your toll free number as your domain name. Before you commit to a toll free number, check with a domain registrar to make sure the domain name is still available. Your phone company usually gives you 5 or more toll free numbers to chose from, so if the first number is not available ask for another one.
Including a number within your domain name may create problems, as when you tell your customer your web address, you will always have to tell them it's a number and not the word. For instance, if you have chosen a domain name such as bestonlinebusiness4everdotcom, if you were to tell someone your web address, they may try to type it as bestonlinebusinessforeverdotcom ' instead of bestonlinebusiness4everdotcom.' This kind of domain name would create mix-ups.
Both hyphens and numbers make it difficult to communicate your domain name verbally. In addition, they may be hard to remember. Avoid using spelled-out or roman numerals in domain names, as both can be the source of confusion. The same rules apply to domain name with numbers and hyphens as it is to domains without them.
Your Web address should be part of your overall marketing strategy. Make sure you add your Web address to all of your marketing materials. All of your marketing materials should feature your Web address and your e-mail address. When you print your business card, catalogs, brochures, letterheads, always have your domain name included.
If you don’t want to have your phone number as your domain name by itself, you could combine it with your company name. It is possible to have your toll free number as your domain name. Before you commit to a toll free number, check with a domain registrar to make sure the domain name is still available. Your phone company usually gives you 5 or more toll free numbers to chose from, so if the first number is not available ask for another one.
Including a number within your domain name may create problems, as when you tell your customer your web address, you will always have to tell them it's a number and not the word. For instance, if you have chosen a domain name such as bestonlinebusiness4everdotcom, if you were to tell someone your web address, they may try to type it as bestonlinebusinessforeverdotcom ' instead of bestonlinebusiness4everdotcom.' This kind of domain name would create mix-ups.
Both hyphens and numbers make it difficult to communicate your domain name verbally. In addition, they may be hard to remember. Avoid using spelled-out or roman numerals in domain names, as both can be the source of confusion. The same rules apply to domain name with numbers and hyphens as it is to domains without them.
Your Web address should be part of your overall marketing strategy. Make sure you add your Web address to all of your marketing materials. All of your marketing materials should feature your Web address and your e-mail address. When you print your business card, catalogs, brochures, letterheads, always have your domain name included.
Thursday, July 26, 2012
Seo - What Is Longtailing?
A definition of longtailing (a form of search engine optimization) and how it is used as an SEO strategy for enhancing product pages and catalogue pages.
Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchant’s website. There is also an emphasis on making sure that every photo has a keyword-optimized caption and properly structured labeling. The idea is that if each product is meticulously labeled and properly described it will appeal to the search engine spiders simply because the information is so targeted and accurate.
This form of SEO is so obvious and simple that people simply don’t even think of utilizing it. The only situation in which you may not be able to deploy it as an effective search engine optimization strategy is if for some reason your website doesn’t allow it. http://Bravenet.com is a cheaper website that is a good example of a host that does not comfortably allow metatags.
If you have a catalogue style site that does not seem to be turning over any business it might be well worth your while to look into attaching your own metatags or have a professional SEO expert do it for you. However the HTML for these types of metatags is fairly basic and many people can learn how to do it on their own. There are all kinds of sites on the internet that teach the basic HTML formula for attaching keyword optimized html code to pictures, titles, graphics, links and text.
If optimizing each and every title and description on your site seems tedious and time consuming, well it is. But the plain fact is that bothering to do this can greatly boost your presence in the search engine page rankings. Why let learning a little bit of HTML code stand between you and making generous profits with your website? It seems ridiculous to do so but many people just let that happen because they fear working with HTML.
Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchant’s website. There is also an emphasis on making sure that every photo has a keyword-optimized caption and properly structured labeling. The idea is that if each product is meticulously labeled and properly described it will appeal to the search engine spiders simply because the information is so targeted and accurate.
This form of SEO is so obvious and simple that people simply don’t even think of utilizing it. The only situation in which you may not be able to deploy it as an effective search engine optimization strategy is if for some reason your website doesn’t allow it. http://Bravenet.com is a cheaper website that is a good example of a host that does not comfortably allow metatags.
If you have a catalogue style site that does not seem to be turning over any business it might be well worth your while to look into attaching your own metatags or have a professional SEO expert do it for you. However the HTML for these types of metatags is fairly basic and many people can learn how to do it on their own. There are all kinds of sites on the internet that teach the basic HTML formula for attaching keyword optimized html code to pictures, titles, graphics, links and text.
If optimizing each and every title and description on your site seems tedious and time consuming, well it is. But the plain fact is that bothering to do this can greatly boost your presence in the search engine page rankings. Why let learning a little bit of HTML code stand between you and making generous profits with your website? It seems ridiculous to do so but many people just let that happen because they fear working with HTML.
Wednesday, July 18, 2012
Seo - Do You Need Reciprocal Link Manager Software?
An examination of reciprocal links software and whether deploying such software on your website can be part of a good SEO strategy.
Reciprocal links are one of the most cost effective forms of web advertising. It is also cost effective because it you don’t have to pay a cent for it. However the problem is that checking to see whether or not all of your link exchange partners are still linked to you can become a very tedious chore. Reciprocal links may be free but the entire endeavor ends up costing you in the man-hours it takes to go through every single reciprocal link on your site to see if it is still working! This is time that could be spent promoting or developing your web site in other ways so reciprocal link manager software might just be a good idea.
There are almost a hundred practical benefits to using this link software to trade links and monitor their functionality. One drawback is that the best of these types of reciprocal manager links are written in PHP/MySQL which handle unlimited tasks and data to do with your traded links. Although it sounds complex, most web hosts provide PHP and MySQL and usually programs like this are easily downloaded and up and running within fifteen minutes.
A really good reciprocal manager program can organize the look of your links on your site by creating professional looking HTML pages that make it easier for search engines spiders to crawl your links and index them. The best programs will list the links in a neat arrangement. Really good reciprocal link manager programs can also make these pages match the design of your website as well as display the link's title in the browser bar thus once again making your pages more search engine friendly than ever.
Also if a partner decides to trade links with you this amazing software can run all of your link directories together so that he or she has the option of submitting links to your other sites as well which can be another great convenience for the busy webmaster.
Reciprocal links are one of the most cost effective forms of web advertising. It is also cost effective because it you don’t have to pay a cent for it. However the problem is that checking to see whether or not all of your link exchange partners are still linked to you can become a very tedious chore. Reciprocal links may be free but the entire endeavor ends up costing you in the man-hours it takes to go through every single reciprocal link on your site to see if it is still working! This is time that could be spent promoting or developing your web site in other ways so reciprocal link manager software might just be a good idea.
There are almost a hundred practical benefits to using this link software to trade links and monitor their functionality. One drawback is that the best of these types of reciprocal manager links are written in PHP/MySQL which handle unlimited tasks and data to do with your traded links. Although it sounds complex, most web hosts provide PHP and MySQL and usually programs like this are easily downloaded and up and running within fifteen minutes.
A really good reciprocal manager program can organize the look of your links on your site by creating professional looking HTML pages that make it easier for search engines spiders to crawl your links and index them. The best programs will list the links in a neat arrangement. Really good reciprocal link manager programs can also make these pages match the design of your website as well as display the link's title in the browser bar thus once again making your pages more search engine friendly than ever.
Also if a partner decides to trade links with you this amazing software can run all of your link directories together so that he or she has the option of submitting links to your other sites as well which can be another great convenience for the busy webmaster.
Saturday, July 14, 2012
Is It Worth Being A Top 100 Digg User?
This is the question that Neil Patel brought up in a recent blog post. His post, which was titled “How to become a top 100 Digg user,” discussed what it takes to become a top 100 Digg user. The post revolved around the experiences of a Digg user known as aaaz. aaaz, whom Neil either knows or was able to interview, became a top 100 Digg user in thirty days. In less than three months, he become the fourth highest rated user on Digg. However, after all of the time that he put into achieving this ranking,. aaaz is retiring from Digg. Although this may seem shocking, aaaz himself admits that achieving this kind of status requires a ridiculous amount of time, and in his opinion, the sacrifices are not worth the benefits.
So what are some of the benefits that go along with being a top 100 Digg user? Instead of looking at a list of benefits, let’s see what you do not receive for being a top 100 Digg user. For starters, Digg does not provide any monetary compensation to any of its users. Although it is well known that people are willing to pay top Digg users to get their story to the front page of Digg, several highly ranked users have been banned in recent weeks for accepting these payments.
Even though getting your site onto the front page of Digg will cause a huge spike in traffic, this does will not translate into any long-term benefits for your web site. Unless you appear regularly on Digg, those huge traffic spikes are nothing more than a burden on your server. It seems like the best way to get on Digg regularly would be to achieve a high rating and then Digg yourself, but several studies have shown that the Digg community will catch on to this kind of activity.
So, once again, what are the benefits of being a top 100 Digg user? In reality, unless you feel a sense of satisfaction from wasting time or having lots of “Digg friends,” there are no major benefits to being a top 100 Digg user. In my opinion (and the opinion of many others), the time that it takes to complete this task far outweighs any potential benefits.
So what are some of the benefits that go along with being a top 100 Digg user? Instead of looking at a list of benefits, let’s see what you do not receive for being a top 100 Digg user. For starters, Digg does not provide any monetary compensation to any of its users. Although it is well known that people are willing to pay top Digg users to get their story to the front page of Digg, several highly ranked users have been banned in recent weeks for accepting these payments.
Even though getting your site onto the front page of Digg will cause a huge spike in traffic, this does will not translate into any long-term benefits for your web site. Unless you appear regularly on Digg, those huge traffic spikes are nothing more than a burden on your server. It seems like the best way to get on Digg regularly would be to achieve a high rating and then Digg yourself, but several studies have shown that the Digg community will catch on to this kind of activity.
So, once again, what are the benefits of being a top 100 Digg user? In reality, unless you feel a sense of satisfaction from wasting time or having lots of “Digg friends,” there are no major benefits to being a top 100 Digg user. In my opinion (and the opinion of many others), the time that it takes to complete this task far outweighs any potential benefits.
Tuesday, July 3, 2012
Search Engine Optimization: Why Is Seo Web Promotion Important?
Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting.
While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.
While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.
Friday, June 29, 2012
How To Register A Domain Name
You may be wondering if you should get a .com, .net, .info, or .whatever kind of domain. So many different kinds of domain extensions to choose from, and so little time. If you are registering a domain name for a for profit business, you should always register a .com domain. From a brand perspective, there is no better domain than a .com domain. Most people associate business domains with the .com extension just like they associate school domains with the .edu extension.
It may not make any difference in the beginning, but the more successful you become the more it could hurt you. Let’s say you develop a new product idea and the .com domain name you want to call it is not available, so you register the .net domain instead. Sounds harmless enough. Now, let’s fast-forward a couple of years. You have spent time and money to develop your brand and people are searching for your product online with the .com extension simply because they expect you to own the domain with the .com extension.
Another reason to shy away from other than .com domain names is that someone may already have copyright protection for the domain name you want to register. Look further if the .com domain you desire is not available. Even if you don’t find the exact domain you initially searched for, you may find one that is better than your original idea.
Whenever the domain you desire is not available through the registrar, you can try purchasing it from the registered owner. Unfortunately, many people register domain names to take advantage of others. The common name for such a person is domain squatter. I only recommend buying domain names from domain squatters if you have money to burn. The more they know you want it, the worse your chances of getting a good deal.
In other situations, someone may have good reason to own your desired domain name. It is unlikely that you’ll be able to buy the domain name from a thriving online business. It is possible that you run across a Web site with the perfect domain name for your business.
It may not make any difference in the beginning, but the more successful you become the more it could hurt you. Let’s say you develop a new product idea and the .com domain name you want to call it is not available, so you register the .net domain instead. Sounds harmless enough. Now, let’s fast-forward a couple of years. You have spent time and money to develop your brand and people are searching for your product online with the .com extension simply because they expect you to own the domain with the .com extension.
Another reason to shy away from other than .com domain names is that someone may already have copyright protection for the domain name you want to register. Look further if the .com domain you desire is not available. Even if you don’t find the exact domain you initially searched for, you may find one that is better than your original idea.
Whenever the domain you desire is not available through the registrar, you can try purchasing it from the registered owner. Unfortunately, many people register domain names to take advantage of others. The common name for such a person is domain squatter. I only recommend buying domain names from domain squatters if you have money to burn. The more they know you want it, the worse your chances of getting a good deal.
In other situations, someone may have good reason to own your desired domain name. It is unlikely that you’ll be able to buy the domain name from a thriving online business. It is possible that you run across a Web site with the perfect domain name for your business.
Thursday, June 21, 2012
Seo - Use Dmoz For Excellent Results
There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.
The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.
When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don’t need much work and then get around to registering the ones that do.
As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.
The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.
When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don’t need much work and then get around to registering the ones that do.
As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.
Monday, June 18, 2012
Domain Name Complications
Some of the tell tale sites of domain name that may be easier to obtain are a home to low quality Web sites. If you find yourself in this situation, contact the registered owner and ask if they would consider selling it to you. If the price is right, you may be able to make a deal. To maintain a cool head during the process, don’t act desperate to own the domain.
If the registered owner is willing to sell you the domain name be sure to use an escrow company. There are reputable escrow companies that will guide you through the buying process while minimizing your risks. It is worth spending a modest amount to ensure that you don’t get burned in cyberspace.
Your Web address is part of your brand strategy, and you have to make sure it is easy to remember. Try to pick a name that is easy to remember. I once worked for a company called ZZYZX. The domain name was www.zzyzxdotcom. Even though it is a short name it is a terrible name, because nobody knew how to spell it or pronounce it. You want your customers to be able to remember and refer your brand to others, so make it as easy for them as you can.
Domain names can be of any length up to 67 characters, but I don’t know why would anyone want a domain name 67 characters long. Your domain name can include 26 letters of the English alphabet, numbers 0-9, and hyphens (-).The domain name cannot begin or end with a hyphen but, it can contain one or more hyphens. Don’t settle for a short domain name that doesn’t compliment your business just to avoid a longer one. As a general rule, shorter domain names are easier to remember, easier to type and far less susceptible to mistakes. For example, "hellodotcom" is easier to remember and less prone to typos than "saygoodmorninginthemorningandgoodeveningintheeveningdotcom".
Others argue that a longer domain name is usually easier on people because it is easier to attach meaning. A short but cryptic name such as zzyzxdotcom is not at all better name than a longer meaningful domain name such as raidsforlessdotcom.
If the registered owner is willing to sell you the domain name be sure to use an escrow company. There are reputable escrow companies that will guide you through the buying process while minimizing your risks. It is worth spending a modest amount to ensure that you don’t get burned in cyberspace.
Your Web address is part of your brand strategy, and you have to make sure it is easy to remember. Try to pick a name that is easy to remember. I once worked for a company called ZZYZX. The domain name was www.zzyzxdotcom. Even though it is a short name it is a terrible name, because nobody knew how to spell it or pronounce it. You want your customers to be able to remember and refer your brand to others, so make it as easy for them as you can.
Domain names can be of any length up to 67 characters, but I don’t know why would anyone want a domain name 67 characters long. Your domain name can include 26 letters of the English alphabet, numbers 0-9, and hyphens (-).The domain name cannot begin or end with a hyphen but, it can contain one or more hyphens. Don’t settle for a short domain name that doesn’t compliment your business just to avoid a longer one. As a general rule, shorter domain names are easier to remember, easier to type and far less susceptible to mistakes. For example, "hellodotcom" is easier to remember and less prone to typos than "saygoodmorninginthemorningandgoodeveningintheeveningdotcom".
Others argue that a longer domain name is usually easier on people because it is easier to attach meaning. A short but cryptic name such as zzyzxdotcom is not at all better name than a longer meaningful domain name such as raidsforlessdotcom.
Saturday, June 16, 2012
Inbound Links Role In SEO
SEO or search engine optimization is one of the most important aspects of owning and operating a web site on the web today. While some people are still trying to ignore this procedure, the experts cannot stress how important the issue is if you plan to make a play for the top spot in the search engines. Then one must consider all of the different roles that are in play when it comes to SEO. Take the inbound links role in SEO. Many people are overlooking the inbound links role in SEO and that is a big mistake to make in this day and age. Just because you believe that you site is unique does not make it so. Over all there is a big deal when it comes to the inbound links role in SEO and one that should not be ignored by anyone who wishes to be successful in the world of ecommerce from any stand point.
When you are looking at the inbound links role in SEO one must think about doors. Doors are a passage or entry into a building. A house will most likely have only two doors, a front and a back. This is due to the fact that there is not a lot of traffic going in and out of the doors and therefore more is not needed. But what about a large retail establishment? They have a big reason to have more then one door to their place, so they can allow more customers to come and go all at the same time. The same is true of inbound links and your web site. An inbound link is a link that is housed on another web site and points to your web site. So in all truth this is a passage or a door to your business. Much like a live brick and mortar business, you want to have as many doors as possible to your site. This is the inbound links role in SEO. There is the matter that having more ways to get into your site will make it more friendly and appealing to not only the customers, but also the search engines.
The more sites that the search engines find with your inbound link on them the higher the ranking in the search results the site will get. This shows that the site is popular with a lot of people and they are willing to point the people that visit their site to the doors of your site.
When you are looking at the inbound links role in SEO one must think about doors. Doors are a passage or entry into a building. A house will most likely have only two doors, a front and a back. This is due to the fact that there is not a lot of traffic going in and out of the doors and therefore more is not needed. But what about a large retail establishment? They have a big reason to have more then one door to their place, so they can allow more customers to come and go all at the same time. The same is true of inbound links and your web site. An inbound link is a link that is housed on another web site and points to your web site. So in all truth this is a passage or a door to your business. Much like a live brick and mortar business, you want to have as many doors as possible to your site. This is the inbound links role in SEO. There is the matter that having more ways to get into your site will make it more friendly and appealing to not only the customers, but also the search engines.
The more sites that the search engines find with your inbound link on them the higher the ranking in the search results the site will get. This shows that the site is popular with a lot of people and they are willing to point the people that visit their site to the doors of your site.
Saturday, June 9, 2012
Seo - Copyright Issues - What You Need To Know
The minute you upload something online you become a publisher. As an online publisher it is your responsibility to know a little bit about copyright law. This book is not a legal guide however here are some of the basic things that you need to know about blogging on the Internet.
First of all if you are going to copy someone else’s material you must ask permission first. This means contacting the author or the publisher and asking them for reprint rights. However sometimes the availability rights are printed right on the article along with information that you must credit to the author. This could include the date of original publication, where it was first published or the name of the publisher if it is from a book. Some articles may not be quoted or reprinted from unless you also provide a link to the URL of the author’s choice.
Crediting an article to its rightful source is called attribution. You must always attribute the work of others and you must do it every time you quote from the article. This is true of direct quotes and paraphrasing. You can’t condense someone else’s writing and then assume that the readers will know that it belongs to ideas that are quoted earlier on in the article. That is called plagiarism.
Another important copyright issue is “fair use.” This is a legally defined terms that allows U.S. citizens to copy and distribute the work of others as long as they adhere to certain legal terms. For instance, in the United States bloggers are allowed to quote sentences and short passages as long as the quote is credited to the author.
However giving credit is sometimes not enough and length may have a great deal to do with what you can replicate on the web. For instance you cannot copy and distribute your favorite piece of music through a web blog. Also laws vary from country to country. Don’t fall for the common myth that it is somehow all right to copy material by writers from other countries just because it is the Internet.
First of all if you are going to copy someone else’s material you must ask permission first. This means contacting the author or the publisher and asking them for reprint rights. However sometimes the availability rights are printed right on the article along with information that you must credit to the author. This could include the date of original publication, where it was first published or the name of the publisher if it is from a book. Some articles may not be quoted or reprinted from unless you also provide a link to the URL of the author’s choice.
Crediting an article to its rightful source is called attribution. You must always attribute the work of others and you must do it every time you quote from the article. This is true of direct quotes and paraphrasing. You can’t condense someone else’s writing and then assume that the readers will know that it belongs to ideas that are quoted earlier on in the article. That is called plagiarism.
Another important copyright issue is “fair use.” This is a legally defined terms that allows U.S. citizens to copy and distribute the work of others as long as they adhere to certain legal terms. For instance, in the United States bloggers are allowed to quote sentences and short passages as long as the quote is credited to the author.
However giving credit is sometimes not enough and length may have a great deal to do with what you can replicate on the web. For instance you cannot copy and distribute your favorite piece of music through a web blog. Also laws vary from country to country. Don’t fall for the common myth that it is somehow all right to copy material by writers from other countries just because it is the Internet.
Friday, June 8, 2012
SEO - Can Software Increase Web Traffic
An examination of software and programs that promise to bring you “real visitors” to your site and whether or not it is a good SEO strategy to use them.
You have probably heard of programs that advertise bringing 10,000 real visitors to your web site. These types of programs are usually sold places like Clickbank and promise to bring live people to view your site. These programs usually cost between $80 and $180 and advertise themselves as being the one stop advertising center delivers targeted traffic to your URL with just a few clicks. The problem with this tactic is that the traffic is not targeted. This means that all this kind of software will do is bring you untargeted traffic.
The reason this does not work that well in terms of being an SEO strategy is that the web site traffic is not sourced from the usual pop under or pop over sites but instead garnered from a huge network of domains. A good example of one of these large monster networks is Advertise to Millions. There are some programs that differ in this regard. You have to search for the ones that will bring you truly targeted traffic.
There is no doubt that this type of software is sleek and works well. When someone types key words to do a search in a search engine, the results that will be displayed will be from the huge network. There is a huge choice of categories to put your keywords to as well. The topics, services and businesses covered usually include: Automotive, Flowers, Software, DVDs, Vitamins, Health, Business Opportunities, Lottery Gift Items, Jewelry, Web Site Hosting, Mortgage, Finance, Beauty, Music, Casino and much, much more. When the surfer clicks on the listing for the network, he or she is redirected to your domain. This type software also includes a "real time" statistics panel that shows you valued information about just how much targeted traffic you are receiving and at what time of day. This means you can view the progress of your targeted traffic campaign at any time
You have probably heard of programs that advertise bringing 10,000 real visitors to your web site. These types of programs are usually sold places like Clickbank and promise to bring live people to view your site. These programs usually cost between $80 and $180 and advertise themselves as being the one stop advertising center delivers targeted traffic to your URL with just a few clicks. The problem with this tactic is that the traffic is not targeted. This means that all this kind of software will do is bring you untargeted traffic.
The reason this does not work that well in terms of being an SEO strategy is that the web site traffic is not sourced from the usual pop under or pop over sites but instead garnered from a huge network of domains. A good example of one of these large monster networks is Advertise to Millions. There are some programs that differ in this regard. You have to search for the ones that will bring you truly targeted traffic.
There is no doubt that this type of software is sleek and works well. When someone types key words to do a search in a search engine, the results that will be displayed will be from the huge network. There is a huge choice of categories to put your keywords to as well. The topics, services and businesses covered usually include: Automotive, Flowers, Software, DVDs, Vitamins, Health, Business Opportunities, Lottery Gift Items, Jewelry, Web Site Hosting, Mortgage, Finance, Beauty, Music, Casino and much, much more. When the surfer clicks on the listing for the network, he or she is redirected to your domain. This type software also includes a "real time" statistics panel that shows you valued information about just how much targeted traffic you are receiving and at what time of day. This means you can view the progress of your targeted traffic campaign at any time
Wednesday, June 6, 2012
Improving SEO With The Mini Net
A definition and examination of the notion of the mini-net and how Internet gurus recommend it like Michael Campbell as a way of improving your SEO.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Friday, June 1, 2012
Seo - Learning How To Write Like Claude Hopkins
A discussion of the persuasive advertising copywriting techniques of advertising copywriter Claude Hopkins and how his techniques can benefit your SEO
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
Wednesday, May 30, 2012
Seo - Copywriting For Results
In order for a website to have good results in the search engine results it needs to have a number of key elements.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
Saturday, May 19, 2012
Why Article Marketing Establishes A Continuous Stream Of Prospects And Web Traffic
Writing articles and using them to promote your website is one of the most effective strategies in internet marketing today. Here are the reasons why.
1) You’ll attract visitors immediately
Publishing your articles on websites and directories can instantly attract thousands of visitors to your website. These people click through links in your author signature – the space provided after your article to promote your business. It is not uncommon for articles to exceed one thousand views in one directory alone. When submitted to multiple directories, the result is even more remarkable.
2) You’ll exponentially increase your reach
Submitting your articles to directories and ezine resource sites increases the chances that your article will be reprinted by hundreds of website and ezine owners. Each of these publishers could have audiences of thousands of readers, exposing you to many more people than you would have reached alone.
3) You’ll position yourself as an expert in your field
Writing articles establishes you and your company as knowledgeable about your industry. By educating prospects, you’ll earn their trust as a professional that knows what you’re doing. People buy from people they trust.
4) You’ll improve your search engine position
Search engines such as Google place great importance on the number and quality of links pointing to the websites they list. By creating quality, educational content and syndicating it across hundreds of websites, you’ll notice an improvement in your search engine ranking within weeks of publishing your first articles.
5) You’ll earn long-term traffic
When you run an ad campaign, you only receive visitors during the time your ads are running. By writing and promoting articles, you place permanent links on dozens of websites that will refer visitors to you for years in the future. Article writing is a long-term investment in the success of your company.
1) You’ll attract visitors immediately
Publishing your articles on websites and directories can instantly attract thousands of visitors to your website. These people click through links in your author signature – the space provided after your article to promote your business. It is not uncommon for articles to exceed one thousand views in one directory alone. When submitted to multiple directories, the result is even more remarkable.
2) You’ll exponentially increase your reach
Submitting your articles to directories and ezine resource sites increases the chances that your article will be reprinted by hundreds of website and ezine owners. Each of these publishers could have audiences of thousands of readers, exposing you to many more people than you would have reached alone.
3) You’ll position yourself as an expert in your field
Writing articles establishes you and your company as knowledgeable about your industry. By educating prospects, you’ll earn their trust as a professional that knows what you’re doing. People buy from people they trust.
4) You’ll improve your search engine position
Search engines such as Google place great importance on the number and quality of links pointing to the websites they list. By creating quality, educational content and syndicating it across hundreds of websites, you’ll notice an improvement in your search engine ranking within weeks of publishing your first articles.
5) You’ll earn long-term traffic
When you run an ad campaign, you only receive visitors during the time your ads are running. By writing and promoting articles, you place permanent links on dozens of websites that will refer visitors to you for years in the future. Article writing is a long-term investment in the success of your company.
Monday, May 14, 2012
SEO - Why Use Niche Language?
Niche language is a buzzword you will often see tossed about by experts in SEO (search engine optimization. All niche language is are the terms and phrases in that are most commonly used by people when they type what they are looking for into a search engine. These are exactly the keywords and phrases that you need to incorporate into your blogs, web pages, index titles and in context and out of context titles (descriptions for the search engines) to increase business.
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Sunday, May 6, 2012
SEO - How Search Engine Spiders Work
A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking for information to add to the search engine’s database.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
Friday, May 4, 2012
SEO - Google's Sandbox Is A Myth
The “Google Sandbox” argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.
The truth of the matter is Google’s Sandbox does not exist.
People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.
I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.
However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.
Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.
Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.
The truth of the matter is Google’s Sandbox does not exist.
People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.
I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.
However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.
Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.
Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.
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