Anyone serious about succeeding online must take search engines seriously. Search engines drive a significant amount of traffic to your site. You have to do everything in your power to optimize your site to please the search engines. The bigger value the search engines place on your site, the more traffic they’ll generate for you.
The key to proper SEO (Search Engine Optimization) is to achieve optimal results for relevant search phrases. If you have a Chiropractic practice in San Diego, your goal is to get optimal ranking for your related keywords such as “san diego chiropractic.” It wouldn’t help you business to also rank well for “new york city chiropractic” because your customers are in San Diego. The key is not only to rank well in the search engines, but also to rank well for the appropriate keyword phrases.
There are a variety of techniques listed below to help you get more visitors to your website. Make sure you include as many as you can into your search engine optimization strategy.
Write a Page Title
Title tags are critical for search engines. The title tag copy is one of the most important SEO factors in how the search engines view a web page. The title tag is displayed in the search engine result pages as the heading describing the web page. It’s crucial to maintain balance between optimizing for the search engines and being descriptive for humans. A title page that stands out is more likely to trigger a click from a searcher. Avoid "filler" words from the title, such as "the," "and," etc, and keep your title fairly short. A good rule of thumb is to keep your title under 64 characters.
It is of paramount importance to include your target keyword phrases in your title. Note: Make sure the words from your page title are also found within the content of your web page. Search engines are looking for the connection between the page title and the page content.
Practical Example: An accountant in San Diego, may consider the following page title “San Diego Accounting & Bookkeeping Services”