A definition of longtailing (a form of search engine optimization) and how it is used as an SEO strategy for enhancing product pages and catalogue pages.
Longtailing is a form of search engine optimization that is also called catalogue SEO. The reason it earned this nickname is because of the long metatags that are attached to every image, product description and product number on a merchant’s website. There is also an emphasis on making sure that every photo has a keyword-optimized caption and properly structured labeling. The idea is that if each product is meticulously labeled and properly described it will appeal to the search engine spiders simply because the information is so targeted and accurate.
This form of SEO is so obvious and simple that people simply don’t even think of utilizing it. The only situation in which you may not be able to deploy it as an effective search engine optimization strategy is if for some reason your website doesn’t allow it. http://Bravenet.com is a cheaper website that is a good example of a host that does not comfortably allow metatags.
If you have a catalogue style site that does not seem to be turning over any business it might be well worth your while to look into attaching your own metatags or have a professional SEO expert do it for you. However the HTML for these types of metatags is fairly basic and many people can learn how to do it on their own. There are all kinds of sites on the internet that teach the basic HTML formula for attaching keyword optimized html code to pictures, titles, graphics, links and text.
If optimizing each and every title and description on your site seems tedious and time consuming, well it is. But the plain fact is that bothering to do this can greatly boost your presence in the search engine page rankings. Why let learning a little bit of HTML code stand between you and making generous profits with your website? It seems ridiculous to do so but many people just let that happen because they fear working with HTML.
Showing posts with label search engine optimization. Show all posts
Showing posts with label search engine optimization. Show all posts
Thursday, July 26, 2012
Wednesday, July 18, 2012
Seo - Do You Need Reciprocal Link Manager Software?
An examination of reciprocal links software and whether deploying such software on your website can be part of a good SEO strategy.
Reciprocal links are one of the most cost effective forms of web advertising. It is also cost effective because it you don’t have to pay a cent for it. However the problem is that checking to see whether or not all of your link exchange partners are still linked to you can become a very tedious chore. Reciprocal links may be free but the entire endeavor ends up costing you in the man-hours it takes to go through every single reciprocal link on your site to see if it is still working! This is time that could be spent promoting or developing your web site in other ways so reciprocal link manager software might just be a good idea.
There are almost a hundred practical benefits to using this link software to trade links and monitor their functionality. One drawback is that the best of these types of reciprocal manager links are written in PHP/MySQL which handle unlimited tasks and data to do with your traded links. Although it sounds complex, most web hosts provide PHP and MySQL and usually programs like this are easily downloaded and up and running within fifteen minutes.
A really good reciprocal manager program can organize the look of your links on your site by creating professional looking HTML pages that make it easier for search engines spiders to crawl your links and index them. The best programs will list the links in a neat arrangement. Really good reciprocal link manager programs can also make these pages match the design of your website as well as display the link's title in the browser bar thus once again making your pages more search engine friendly than ever.
Also if a partner decides to trade links with you this amazing software can run all of your link directories together so that he or she has the option of submitting links to your other sites as well which can be another great convenience for the busy webmaster.
Reciprocal links are one of the most cost effective forms of web advertising. It is also cost effective because it you don’t have to pay a cent for it. However the problem is that checking to see whether or not all of your link exchange partners are still linked to you can become a very tedious chore. Reciprocal links may be free but the entire endeavor ends up costing you in the man-hours it takes to go through every single reciprocal link on your site to see if it is still working! This is time that could be spent promoting or developing your web site in other ways so reciprocal link manager software might just be a good idea.
There are almost a hundred practical benefits to using this link software to trade links and monitor their functionality. One drawback is that the best of these types of reciprocal manager links are written in PHP/MySQL which handle unlimited tasks and data to do with your traded links. Although it sounds complex, most web hosts provide PHP and MySQL and usually programs like this are easily downloaded and up and running within fifteen minutes.
A really good reciprocal manager program can organize the look of your links on your site by creating professional looking HTML pages that make it easier for search engines spiders to crawl your links and index them. The best programs will list the links in a neat arrangement. Really good reciprocal link manager programs can also make these pages match the design of your website as well as display the link's title in the browser bar thus once again making your pages more search engine friendly than ever.
Also if a partner decides to trade links with you this amazing software can run all of your link directories together so that he or she has the option of submitting links to your other sites as well which can be another great convenience for the busy webmaster.
Saturday, July 14, 2012
Is It Worth Being A Top 100 Digg User?
This is the question that Neil Patel brought up in a recent blog post. His post, which was titled “How to become a top 100 Digg user,” discussed what it takes to become a top 100 Digg user. The post revolved around the experiences of a Digg user known as aaaz. aaaz, whom Neil either knows or was able to interview, became a top 100 Digg user in thirty days. In less than three months, he become the fourth highest rated user on Digg. However, after all of the time that he put into achieving this ranking,. aaaz is retiring from Digg. Although this may seem shocking, aaaz himself admits that achieving this kind of status requires a ridiculous amount of time, and in his opinion, the sacrifices are not worth the benefits.
So what are some of the benefits that go along with being a top 100 Digg user? Instead of looking at a list of benefits, let’s see what you do not receive for being a top 100 Digg user. For starters, Digg does not provide any monetary compensation to any of its users. Although it is well known that people are willing to pay top Digg users to get their story to the front page of Digg, several highly ranked users have been banned in recent weeks for accepting these payments.
Even though getting your site onto the front page of Digg will cause a huge spike in traffic, this does will not translate into any long-term benefits for your web site. Unless you appear regularly on Digg, those huge traffic spikes are nothing more than a burden on your server. It seems like the best way to get on Digg regularly would be to achieve a high rating and then Digg yourself, but several studies have shown that the Digg community will catch on to this kind of activity.
So, once again, what are the benefits of being a top 100 Digg user? In reality, unless you feel a sense of satisfaction from wasting time or having lots of “Digg friends,” there are no major benefits to being a top 100 Digg user. In my opinion (and the opinion of many others), the time that it takes to complete this task far outweighs any potential benefits.
So what are some of the benefits that go along with being a top 100 Digg user? Instead of looking at a list of benefits, let’s see what you do not receive for being a top 100 Digg user. For starters, Digg does not provide any monetary compensation to any of its users. Although it is well known that people are willing to pay top Digg users to get their story to the front page of Digg, several highly ranked users have been banned in recent weeks for accepting these payments.
Even though getting your site onto the front page of Digg will cause a huge spike in traffic, this does will not translate into any long-term benefits for your web site. Unless you appear regularly on Digg, those huge traffic spikes are nothing more than a burden on your server. It seems like the best way to get on Digg regularly would be to achieve a high rating and then Digg yourself, but several studies have shown that the Digg community will catch on to this kind of activity.
So, once again, what are the benefits of being a top 100 Digg user? In reality, unless you feel a sense of satisfaction from wasting time or having lots of “Digg friends,” there are no major benefits to being a top 100 Digg user. In my opinion (and the opinion of many others), the time that it takes to complete this task far outweighs any potential benefits.
Thursday, June 21, 2012
Seo - Use Dmoz For Excellent Results
There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It’s not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.
The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.
When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don’t need much work and then get around to registering the ones that do.
As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.
The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.
When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don’t need much work and then get around to registering the ones that do.
As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.
Saturday, June 9, 2012
Seo - Copyright Issues - What You Need To Know
The minute you upload something online you become a publisher. As an online publisher it is your responsibility to know a little bit about copyright law. This book is not a legal guide however here are some of the basic things that you need to know about blogging on the Internet.
First of all if you are going to copy someone else’s material you must ask permission first. This means contacting the author or the publisher and asking them for reprint rights. However sometimes the availability rights are printed right on the article along with information that you must credit to the author. This could include the date of original publication, where it was first published or the name of the publisher if it is from a book. Some articles may not be quoted or reprinted from unless you also provide a link to the URL of the author’s choice.
Crediting an article to its rightful source is called attribution. You must always attribute the work of others and you must do it every time you quote from the article. This is true of direct quotes and paraphrasing. You can’t condense someone else’s writing and then assume that the readers will know that it belongs to ideas that are quoted earlier on in the article. That is called plagiarism.
Another important copyright issue is “fair use.” This is a legally defined terms that allows U.S. citizens to copy and distribute the work of others as long as they adhere to certain legal terms. For instance, in the United States bloggers are allowed to quote sentences and short passages as long as the quote is credited to the author.
However giving credit is sometimes not enough and length may have a great deal to do with what you can replicate on the web. For instance you cannot copy and distribute your favorite piece of music through a web blog. Also laws vary from country to country. Don’t fall for the common myth that it is somehow all right to copy material by writers from other countries just because it is the Internet.
First of all if you are going to copy someone else’s material you must ask permission first. This means contacting the author or the publisher and asking them for reprint rights. However sometimes the availability rights are printed right on the article along with information that you must credit to the author. This could include the date of original publication, where it was first published or the name of the publisher if it is from a book. Some articles may not be quoted or reprinted from unless you also provide a link to the URL of the author’s choice.
Crediting an article to its rightful source is called attribution. You must always attribute the work of others and you must do it every time you quote from the article. This is true of direct quotes and paraphrasing. You can’t condense someone else’s writing and then assume that the readers will know that it belongs to ideas that are quoted earlier on in the article. That is called plagiarism.
Another important copyright issue is “fair use.” This is a legally defined terms that allows U.S. citizens to copy and distribute the work of others as long as they adhere to certain legal terms. For instance, in the United States bloggers are allowed to quote sentences and short passages as long as the quote is credited to the author.
However giving credit is sometimes not enough and length may have a great deal to do with what you can replicate on the web. For instance you cannot copy and distribute your favorite piece of music through a web blog. Also laws vary from country to country. Don’t fall for the common myth that it is somehow all right to copy material by writers from other countries just because it is the Internet.
Friday, June 8, 2012
SEO - Can Software Increase Web Traffic
An examination of software and programs that promise to bring you “real visitors” to your site and whether or not it is a good SEO strategy to use them.
You have probably heard of programs that advertise bringing 10,000 real visitors to your web site. These types of programs are usually sold places like Clickbank and promise to bring live people to view your site. These programs usually cost between $80 and $180 and advertise themselves as being the one stop advertising center delivers targeted traffic to your URL with just a few clicks. The problem with this tactic is that the traffic is not targeted. This means that all this kind of software will do is bring you untargeted traffic.
The reason this does not work that well in terms of being an SEO strategy is that the web site traffic is not sourced from the usual pop under or pop over sites but instead garnered from a huge network of domains. A good example of one of these large monster networks is Advertise to Millions. There are some programs that differ in this regard. You have to search for the ones that will bring you truly targeted traffic.
There is no doubt that this type of software is sleek and works well. When someone types key words to do a search in a search engine, the results that will be displayed will be from the huge network. There is a huge choice of categories to put your keywords to as well. The topics, services and businesses covered usually include: Automotive, Flowers, Software, DVDs, Vitamins, Health, Business Opportunities, Lottery Gift Items, Jewelry, Web Site Hosting, Mortgage, Finance, Beauty, Music, Casino and much, much more. When the surfer clicks on the listing for the network, he or she is redirected to your domain. This type software also includes a "real time" statistics panel that shows you valued information about just how much targeted traffic you are receiving and at what time of day. This means you can view the progress of your targeted traffic campaign at any time
You have probably heard of programs that advertise bringing 10,000 real visitors to your web site. These types of programs are usually sold places like Clickbank and promise to bring live people to view your site. These programs usually cost between $80 and $180 and advertise themselves as being the one stop advertising center delivers targeted traffic to your URL with just a few clicks. The problem with this tactic is that the traffic is not targeted. This means that all this kind of software will do is bring you untargeted traffic.
The reason this does not work that well in terms of being an SEO strategy is that the web site traffic is not sourced from the usual pop under or pop over sites but instead garnered from a huge network of domains. A good example of one of these large monster networks is Advertise to Millions. There are some programs that differ in this regard. You have to search for the ones that will bring you truly targeted traffic.
There is no doubt that this type of software is sleek and works well. When someone types key words to do a search in a search engine, the results that will be displayed will be from the huge network. There is a huge choice of categories to put your keywords to as well. The topics, services and businesses covered usually include: Automotive, Flowers, Software, DVDs, Vitamins, Health, Business Opportunities, Lottery Gift Items, Jewelry, Web Site Hosting, Mortgage, Finance, Beauty, Music, Casino and much, much more. When the surfer clicks on the listing for the network, he or she is redirected to your domain. This type software also includes a "real time" statistics panel that shows you valued information about just how much targeted traffic you are receiving and at what time of day. This means you can view the progress of your targeted traffic campaign at any time
Wednesday, June 6, 2012
Improving SEO With The Mini Net
A definition and examination of the notion of the mini-net and how Internet gurus recommend it like Michael Campbell as a way of improving your SEO.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Friday, June 1, 2012
Seo - Learning How To Write Like Claude Hopkins
A discussion of the persuasive advertising copywriting techniques of advertising copywriter Claude Hopkins and how his techniques can benefit your SEO
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
Wednesday, May 30, 2012
Seo - Copywriting For Results
In order for a website to have good results in the search engine results it needs to have a number of key elements.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
The first element is copy, without much copy your website will never rank anywhere.
This is because search engines have programs called spiders which go out and scour the web – they read and index text.
The spiders cannot read pictures, flash or pretty designs. Many website owners or website designers are obsessed with creating sites that look good. Unfortunately, a great looking website with no visitors is worse than a bad looking website with lots of visitors.
As previously mentioned search engine spiders recognise certain text, this text is called “Keywords”.
Keywords are individual words or phrases that you would like your website to rank for.
Now everyone wants their website to rank for single words like: “Watches”. However, this is not suggested because single word phrases are too generic and competition is fierce for single word search terms.
So, apart from not being able to rank for the word, you won’t get the right type of customers ringing you.
Instead of people wanting to buy a cheap watch, you will get people ringing you wanting to buy a Rolex.
The best advice is to go after two or three word search terms that are specific to your business.
Now chose as many keywords as possible and spread them throughout your website text. I would suggest repeating your primary keyword phrase at least five times throughout your copy. The ideal number should be between ten and twenty times.
Your website should be content rich, you need it to have many pages with text that has your keywords spread throughout your website.
There is one last formula that you need to consider and that is keyword density.
This is how many times your keywords appear on a page.
For example: If you have 300 words on a page, and your keywords appear 50 times your keyword density of 15%. I would not suggest having a keyword density of more than 20%.
Monday, May 14, 2012
SEO - Why Use Niche Language?
Niche language is a buzzword you will often see tossed about by experts in SEO (search engine optimization. All niche language is are the terms and phrases in that are most commonly used by people when they type what they are looking for into a search engine. These are exactly the keywords and phrases that you need to incorporate into your blogs, web pages, index titles and in context and out of context titles (descriptions for the search engines) to increase business.
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Niche language is important as it is noted and collected by the search engine spiders that play such an important part in determining your search page rankings. The more rich with niche keywords your online copy is to the search engine spiders, the more likely you will be indexed and the more likely people are to find you (which of course increases your sales.)
Employing niche language doesn’t have to be as technical as it sounds. Sure you can buy lots of e-books, e-courses and programs around the subject but nothing works as well as your intuition and plain ordinary common sense when it comes to determining what your customers are looking for when they type search phrases into a popular engine like Google. You might need to learn a bit about html and where to take a gander at popular keywords as is available on the overture inventory keyword site. It means knowing how to phrase things so that computers understand the language of what it is you are trying to convey or sell and combine that knowledge of what linguistics that your customers are likely to use when they go searching for things on the Internet.
Sometimes coming up with niche language is so specialized, as would be the case with skateboarding, and has so much lingo that there is nobody more expert in the world than someone who actually uses the product. This in fact is one of the best ways to research niche language – get the lingo down from a true consumer even if (as is the case with skateboarder) the user is only ten years old!
Sunday, May 6, 2012
SEO - How Search Engine Spiders Work
A search engine spider is actually just a server based software application that is designed to compile and maintain search engine databases. They are also known as robots. These applications were nicknamed spiders because they craw the “web” looking for information to add to the search engine’s database.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
In theory a search engine spider does it s job by following networks of links to find and then grab information from your web site pages. Each search engine (such as Google, Excite, Alta Vista, Lycos etc.) has its own criteria for how it spiders information. This criterion is put together into a specific algorithm that helps the search engine determine where your site fits in its ranking system. The problem of second guessing search engine spiders is that they are always changing the requirements of this algorithm so web masters are always second guessing how to get their URLs listed in the top web site positions. Also the different search engines have different criteria for how they rank information and might have to do with their database’s needs. One search engine may rank your site in terms of its content and yet another may be more interested in the number of links you have and yet another may be interested in how many hits you are getting.
In theory a search engine spider could do any one of several things when it visits your web page. Some spiders simply confirm the existence of the page without indexing it. Some spiders index the page content. Yet others will identify all of the hyperlinks you have on a page to other web resources and also other pages on your site. A spider may visit your pages once or it may visit it several times.
One of the latest trends is to keep your index pages lively by adding up to 50 to 70 new bytes of information regularly. This is because the Alta Vista pages love fresh content. This is what makes SEO techniques so interesting to follow. The rules change along with the changing needs of the spiders.
Friday, May 4, 2012
Wikipedia And The Nofollow Controversy
If you are not involved in the search engine optimization community, January 21st, 2007 probably held no significance for you. However, if you are a search engine marketer or SEO, you probably remember January 21st as the day that Wikipedia died. To the untrained eye, Wikipedia is exactly the same today as it was six months ago. But, once you dig below the surface and take a look, you can see one difference that has had an impact on the world of search engine optimization: NOFOLLOW.
In the words of Matt Cutts, "rel="nofollow" attribute is an easy way for a web site to tell search engines that the web site can’t or doesn’t want to vouch for a link." Before January 21st, NOFOLLOW was mainly used for blog comments. This helped blog owners cut down on comment spam. NOFOLLOW was also used in some situations to denote a paid link, but this is a whole other controversy that will have to be saved for a different article.
The reason that Wikipedia’s adoption of NOFOLLOW on every single outgoing link caused such a stir is because many people viewed it as the most hypocritical decision that Wikipedia could have made. The reason that Wikipedia has become so popular and performs so well in the SERPs is that bloggers and web site owners commonly reference Wikipedia. When they do this, they provide a link back to Wikipedia. Every time that this process occurs, Wikipedia gains a little more popularity in the search engines. When Wikipedia decided to implement the NOFOLLOW tag, they are telling the search engines that although we reference a web site and may use content from it in our article, we do not want you to give it any credit. It is for this reason that many have started to view Wikipedia as a massive hypocrisy.
Although NOFOLLOW has probably cut down on the amount of spam Wikipedia has to combat, but as many others have stated, Wikipedia could have chosen a different method for fighting spam that did not punish quality web sites which deserve to be recognized by Wikipedia.
In the words of Matt Cutts, "rel="nofollow" attribute is an easy way for a web site to tell search engines that the web site can’t or doesn’t want to vouch for a link." Before January 21st, NOFOLLOW was mainly used for blog comments. This helped blog owners cut down on comment spam. NOFOLLOW was also used in some situations to denote a paid link, but this is a whole other controversy that will have to be saved for a different article.
The reason that Wikipedia’s adoption of NOFOLLOW on every single outgoing link caused such a stir is because many people viewed it as the most hypocritical decision that Wikipedia could have made. The reason that Wikipedia has become so popular and performs so well in the SERPs is that bloggers and web site owners commonly reference Wikipedia. When they do this, they provide a link back to Wikipedia. Every time that this process occurs, Wikipedia gains a little more popularity in the search engines. When Wikipedia decided to implement the NOFOLLOW tag, they are telling the search engines that although we reference a web site and may use content from it in our article, we do not want you to give it any credit. It is for this reason that many have started to view Wikipedia as a massive hypocrisy.
Although NOFOLLOW has probably cut down on the amount of spam Wikipedia has to combat, but as many others have stated, Wikipedia could have chosen a different method for fighting spam that did not punish quality web sites which deserve to be recognized by Wikipedia.
SEO - Google's Sandbox Is A Myth
The “Google Sandbox” argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.
The truth of the matter is Google’s Sandbox does not exist.
People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.
I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.
However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.
Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.
Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.
The truth of the matter is Google’s Sandbox does not exist.
People doing SEO who refer back to the “sandbox” as a reason for websites not performing as they should are either naive or are dishonest.
I have recently tested the alleged “sandbox” theory on a number of sites and at every hurdle the sandbox theory failed.
In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly “sandboxed” the site.
However, four months later, the site is on the first page of Google’s search results for a highly competitive search term.
The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.
Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.
Getting a site’s on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.
Google’s search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.
Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.
Google’s also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.
If you want to create a website that performs well in Google’s search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It’s that easy.
Tuesday, May 1, 2012
Seo - How Trustrank Is Catching Seo Crooks
TrustRank is a link analysis technique that several search engines, including Google have been using for semi-automatically separating useful web pages from spam. This makes it a lot harder for black hat search engine techniques to succeed because the human element is involved when it comes to assessing web pages. TrustRank is particularly successful when it comes to weeding out web pages that are created clearly for commercial reasons with the absolute intention of misleading search engines and uses a combination of human assessment and automated techniques to selectively identify bad pages.
Many Web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to evaluate manually a large number of pages. TrustRank is a hit and miss type of system that uses random sampling to try and keep crap off of the Internet. If you are practicing black hat SEO you need to watch out for TrustRank!
One popular method for improving rankings is to increase artificially the perceived importance of a document through complex linking schemes. Google's PageRank and similar methods for determining the relative importance of Web documents have been exhausted and corrupted by such manipulation. This makes it difficult for good practitioners of SEO as it forces the big search engines to constantly change their algorithms. The TrustRank method calls for selecting a small set of pages to be evaluated by one human expert. Once the credible pages are manually identified by a human, a spider is sent out to find credible pages that are similar. This helps prevent spam associated with the exploitation of certain keywords and niches and forces web masters to come by their page rankings in Google and Yahoo in an honest fashion.
Many Web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to evaluate manually a large number of pages. TrustRank is a hit and miss type of system that uses random sampling to try and keep crap off of the Internet. If you are practicing black hat SEO you need to watch out for TrustRank!
One popular method for improving rankings is to increase artificially the perceived importance of a document through complex linking schemes. Google's PageRank and similar methods for determining the relative importance of Web documents have been exhausted and corrupted by such manipulation. This makes it difficult for good practitioners of SEO as it forces the big search engines to constantly change their algorithms. The TrustRank method calls for selecting a small set of pages to be evaluated by one human expert. Once the credible pages are manually identified by a human, a spider is sent out to find credible pages that are similar. This helps prevent spam associated with the exploitation of certain keywords and niches and forces web masters to come by their page rankings in Google and Yahoo in an honest fashion.
Tuesday, April 17, 2012
Seo - Should You Hire A Freelance Seo Copywriter?
Writing all of the SEO copy for your web site or all of the SEO articles that you plan to submit to ezines can be a daunting task. This is especially true if you are completely talent free when it comes to writing. This can mean having to hire a professional SEO copywriter. However finding a qualified writer can also be a challenge as there are so many advertisements for them on the Internet. Even more frustrating is that half of those advertisements lead to software that is supposed to teach you writing or large companies with vague descriptions of what they do (accompanied by high prices.) Although the Internet has its share of great writers it also a lot of hacks on it that plan to never deliver after you have paid them an advance.
Before hiring a freelance copywriter you should first of all make sure that he or she knows what SEO is in the first place. Yet another consideration is whether or not he or she is affordable and whether or not they can deliver on time. If the fee is lower than $25 an hour you can assume the writer is part time as that is less than one quarter of what the writer’s union charges for fees. The lower the price, the later the delivery will be, as the writer does have to make a living!
Another thing to keep in mind is that a freelance copywriting service is highly linked or highly rated in the search engine is not necessarily your best choice. Remember that search engine listings and indexing can be paid for. You may not also not necessarily find your perfect copywriter on the Internet. There are plenty of copywriters listed in the phone book that can do the job too. Probably the two main sites where freelancers conglomerate on the Internet are guru.com and elance.com. Both of these sites use the auction format. You post your project and name a budget and the writers that belong to these organizations bid on them. These are both reputable places to find writers who will work for cheap prices.
Saturday, April 14, 2012
SEO - HTML For Titles, Descriptions And Metatags
It is easy to master the simple HTML tags that are used in search engine optimized. Keywords and keyword phrases must occur often and near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS meta tag. The more frequent the keywords appear and the nearer they appear to the beginning of the tags and pages, the greater the chance of achieving high search engine positioning.
The three that are most important for page optimization are:
1. The TITLE tag
Example: Speedy SEO Services Company
This is the most important HTML tag on your web page. It should at the very least contain the name of your company unless your company name is really deceptive or general. For instance if you have decided to name your SEO business website “Cracking The Code” it may be a better idea to put a description rather than your business or a bunch of Da Vinci Code fans and conspiracy theorists could end up on your site. . It is more important than the content and it is more important than the description or keywords meta tags.
2. The DESCRIPTION meta tag
Example:
For best results make sure that your HTML metatag description is no more than 40 words and that it contains your most important keywords. Search engines will often use the contents of this tag to display results of a search. Also do not use a list of keywords as a description. Search engines will see this as an attempt to achieve a high ranking and will probably penalize you and your site may appear much lower on the list as a result.
3. The KEYWORDS meta tag
Example:
You should include the keywords meta tag in all pages you want indexed. Do not "spam4" the search engines by repeating keywords. Only use keywords that appear in the actual content of the page. If the search engines detect that you are trying to score a high ranking by using keywords that have nothing to do with the content of the page then you risk being penalized or blacklisted for good.
Saturday, March 31, 2012
SEO - Software Cannot Do The Seo For You
A discussion of software that is used to enhance SEO and why software will not work if you do not have certain writing strategies in place before you deploy it on your website.
Buying article or blog generating software or programs that automatically generate pages and articles might make you feel more efficient but that does not mean you are doing well in terms of SEO. It doesn't matter how slick and professional marketing software makes your site look. The only way you are going to generate profits is to learn how to use words that clearly communicate the benefits of your offer backed up with the facts about why they should buy from you and not anyone else.
No matter how much marketing software changes, the secrets of successful persuasive copywriting will always remain the same. Knowing how to write persuasively it is revealed that the most crucial and essential marketing tool you will ever have. Your motivation to write should be your faith in your own product.
Part of good search engine optimization copy is convincing your customer to buy through the manipulation of their emotions - especially when it comes to raising enthusiasm for the product. If you can write effective ads and sales letters that motivate the emotions to buy then you will have learned how to master one of the oldest and most profitable secrets known to advertising.
Key things to keep in mind when writing natural SEO that will do better for your business then any software program is to remember to 1) write like people talk, 2) create intimacy and connection with a reader 3) keep your reader’s attention, 4) state the same offer in several different ways 5) back up your arguments with facts and research and 6) lay out your copy on your website so it is reader friendly.
Using well-written copy in conjunction with efficient software may very well be the best search engine optimization strategy that you can use to increase your web presence.
Saturday, March 24, 2012
SEO - Creating Organic Search Engine Optimization
Organic SEO is simply copy that is created by the visitors to your site who are able to leave comments in a forum, guest book, chat or blog. The reason this works so well is because the comments that your visitors leave on your site are often peppered with the very keyword phrases and keywords that you would use anyway to optimize your site. The constant adding of material in the form of visitor comments also attracts the attention of the search engine spiders. As your visitors are writing instead of you, you are saving yourself a lot of time and trouble.
Another great thing about building an online community like this is that you are saved the time and trouble of searching for content –rich information in your niche as they will often just supply you with the questions that need to be answered. Once you answer them on a forum or blog, the search engines will crawl these responses, which helps you
However it can be a real chore and a challenge to create an online community that people are want to be a part of. You have to be incredibly open to feedback. An online community has the same purpose as an offline one – it is simply a place where people create relationships and activities based on an interest in common. These sites usually consist of groups, chat rooms, message boards, blogs, games and other interactive features. However the main purpose of building an online community is to be able to sell to that online community by collecting affiliate residuals, commissions or royalty.
Make it clear to your visitors, subscribers and customers that you are just not selling products, you are also there to create a new community and that you care about what they want on the site. Make sure your business plan includes such community friendly elements as an email subscription, forum a chat room, a guest book and a place for visitors to blog and you will always be blessed with organic SEO on your site.
Thursday, March 22, 2012
Seo Marketing Tools That Earn Money
A discussion of some of the software programs and tools that can help optimize your SEO as well as bring more targeted visitors to your website.
There are definitely some SEO marketing tools on the market that can help your homegrown web site earn more money. For instance you might want to consider getting an opt-in list builder. This type of program helps you install an opt in request feature on your website so that you can build your own mailing list. There are some out there on the market that promise that you can have a list with as many as thirty thousand people on it in just three months.
Another tool that you might want to consider getting is a link manager. Sometimes they are referred to as hoplink managers. This is a great Internet business gizmo that allows affiliates to promote multiple websites using only one ClickBank account. The result is often an increase in profits thanks to a raise in your page rankings on both Google and Clickbank.
Programs that can assist you with your SEO are ones like the Article Page Machine, the Article Site Builder and the Quick Page generator. These programs assist people who can't write in taking articles and replicating them. This is one way to building an informational site that is original and unique, however be forewarned. Make too many pages like these and you could be accused of spamming. Article page machines are writing tools that allow you to take an article and automatically maximize it with keywords. Article site builder helps you earn money by drawing targeted visitors to your informational site.
Quick page generators are advertised as being able you to create hundreds of pages of unique public domain content without spamming. However the drawback is that usually these articles are not of a high enough quality to submit to article and ezine directories as these directories do detect this type of artificially generated piece as spam sooner or later.
Wednesday, March 21, 2012
SEO - Displaying Clickbank Ads Can Be Good SEO
A discussion of displayed Ad Towers such as ClickAds Pro and how search engine optimized keywords can be used to bring targeted visitors to a website.
Google Adwords is not the end of the story when it comes to inviting the appropriate ads to displaying towers or panels of ad on your site. ClickAdsPro which displays Clickbank ads on your site also works well and has been known to increase traffic over three thousand percent.
Like Google programs, this program comes with a javascript generator that instantly creates dynamically linked pages. You can pretty much install the whole thing and have it running in a few minutes.
The reason that you want this type of program on your site is because the simple and quick installation makes it easy for you to increase ad revenue by monetizing the visitors to your site that aren't buying. This enables you to capitalize on your search engine optimized contextual advertising so that it brings visitors as well as income potential to your site.
Another great thing about this type of program is that it allows you to display target high quality affiliate programs on any type of web page. This selection process is based on a number of criteria including the subject area associated with the product, the ranking of the product and the commission that you earn as ad revenue.
The best type of software for this is the type that can be adjusted so that it looks nice and fits in with the colors and layout of your site. It is important to choose the format of towers or bars as well as the background color, border color and font of the click bank ads that you choose to display so that your SEO attempts are not really obvious to a web site visitor. Unfortunately many programs of this type are visually really intrusive and make it obvious that you are trying to sell something, which is just tacky!
Google Adwords is not the end of the story when it comes to inviting the appropriate ads to displaying towers or panels of ad on your site. ClickAdsPro which displays Clickbank ads on your site also works well and has been known to increase traffic over three thousand percent.
Like Google programs, this program comes with a javascript generator that instantly creates dynamically linked pages. You can pretty much install the whole thing and have it running in a few minutes.
The reason that you want this type of program on your site is because the simple and quick installation makes it easy for you to increase ad revenue by monetizing the visitors to your site that aren't buying. This enables you to capitalize on your search engine optimized contextual advertising so that it brings visitors as well as income potential to your site.
Another great thing about this type of program is that it allows you to display target high quality affiliate programs on any type of web page. This selection process is based on a number of criteria including the subject area associated with the product, the ranking of the product and the commission that you earn as ad revenue.
The best type of software for this is the type that can be adjusted so that it looks nice and fits in with the colors and layout of your site. It is important to choose the format of towers or bars as well as the background color, border color and font of the click bank ads that you choose to display so that your SEO attempts are not really obvious to a web site visitor. Unfortunately many programs of this type are visually really intrusive and make it obvious that you are trying to sell something, which is just tacky!
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