To have a successful website on the internet you need to accrue one way links. The search engines such as Google, Yahoo and others can detect link exchanges between sites and even the new triangular link exchanges. Then they devalue those links.
Creating those one way links is the problem. It can be a very time consuming task. A one way link means that, another website chose to link to your site without reciprocation. The common reason would be that your site contains quality or unique content.
The circular problem is, in order for someone to find the content on your site they first had to get there. In order for someone to find and appreciate your content, you need to increase the traffic to your site. More people need to see it. How can we make that happen?
One way for people to get their websites seen is by writing articles. That and directory submissions are great way to bring visitors to your site.
First this is to write an article about a topic that is somehow related to your website. If your website is related to scuba diving, your article should also be about scuba diving. It should be anywhere from 400 to 700 words in length.
When the article is complete write a biography section. In fact, write about ten or twelve biography sections. Each bio should be different than the one before to establish diversity of content within the post.
After your article is complete you will want to submit your article and bio to different article websites. Those websites are allowed to distribute the articles to other website owners looking for fresh content. They can reprint the article intact with your links in the bio section. So every time your article is published, it brings a new one-way link to your website.
If you're looking for links look to directory reviews and article submissions. These are very valuable tools in establishing your online presence.