With the numerous drag and drop web site builders available, almost anyone with internet access can create a website without too much difficulty. The real challenge, is how to get a website listed in the search engines, so that people actually find it when they are searching for information and products online. One way to increase your search engine visibility is with link building.
One important aspect of optimizing a website is the number of incoming links to your site. There are a variety of ways you can get incoming links to your site, even if you are having difficulty finding other website owners who are willing to link into your website.
One method of link building is to submit your website URL to the many free or paid web directories. Web sites like Dmoz are designed to allow people to submit their website into appropriate categories based on the content of the website.
Another method is to write articles on your website subject matter, and create an author resource box at the end of your article that includes a link back to your website. Then spend a couple hours submitting your articles to as many of the free article directories that you can find- each place you submit the article will count as an incoming link to your site, and you never know if another website owner will reprint your article on their own site- thus increasing the number of inbound links over time.
Another way you can increase your inbound links is to visit blogs, and just start visiting blogs of people who write about things related to your website. On blogs that welcome comments, you can comment on the blog posting and leave a signature that includes a link to your own site. Many blogs now use nofollow attributes on links, though, so any links from those blogs would not help you.
Increasing the number of links to your website is a good strategy for improving the search engine optimization of your website. Many of the methods of link building are free and only take you some time and elbow grease to implement them and the results are well worth the effort.