All successful websites depend on returning visitors as they account for a significant proportion of their traffic. Returning visitors are easier to convert into paying customers because of the credibility issue: the more visits, the more trust is built up. Therefore, to keep your visitors coming back to your website, try some or all of the following methods:
1) Start a forum
When you start a forum, you provide your visitors with a place to voice their opinions and interact with other visitors. As conversations build, a sense of community follows and your visitors will come back to your site religiously.
2) Start a blog
Create a blog attached to your website and keep it updated with the latest news or stories. Human beings are curious creatures and they will return to your website if you post fresh content frequently. You will also build up your credibility as you are proving to them that there is also a real live person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should consider adding. They provide a quick way for visitors to interact with your website. Be sure that the polls or surveys are relevant to your website’s theme. Your visitors will return to find out the results.
4) Puzzles, quizzes, games and jokes.
How many bored people are out there looking for something stimulating or amusing. People will keep visiting your site if you provide them with interesting, amusing or addictive forms of entertainment. You could also hold competitions and reward the winners. This will definitely keep people coming back trying to win a prize or read the joke of the day.
5) Update frequently
Update your site frequently with fresh content so that every time your visitors return, they will have something new to read. This is the most effective method of attracting returning visitors, but this it is also the least carried out one. No one wants to browse a site that looks the same year in year out, so keep your site updated with fresh content.