Behind the Fold is a technique used by many of the top bloggers and huge ezine and article directory sites. If you have looked at some of the Top 100 Blogs on the blog you will notice that many of them will only print about 250 words of the blog in the front page of the blog space and then link it to another page on the blog that prints the full article. This can allow you to fit as many as twenty stories on your front page. This is called printing stories “behind the fold” in the newspaper business. It is the same as saying, “story continued on page 38.)
Printing blogs that are behind the fold are highly recommended simply because if you print the full article and it is longer then it will take ages for your reader to scroll down to look for the article they want. It just gives your page a neater, more user friendly appearance and one of the rules of marketing is to be as user friendly as possible!
Keeping this in mind, make sure that whatever blog software or blogging host that you do use offers you the option of putting your articles “behind the fold” so you can just print the first paragraph or so on your front page.
This is also a good idea because it allows you to keep twenty to thirty titles visible on the first page of your blog. This gives it more clickability value in terms of having more topics of interest available for your clients to peruse. Having only one to three stories available to see on one page is not a good idea as it limits your reader’s selection of material to choose from and also in a way limits their opinion of what you have to offer as not many people bother going through a blog menu to look at your older submissions.