A discussion of making the most of misspelled words and how including them in your search engine optimized copy can help people find your web site.
Should you include misspelled keywords in your website copy? The answer is yes, but of course this does bring up some concerns. The dilemma of course has to do with whether or not those keywords will look unprofessional on your site on your not. Of course there are some kinds of sites that need to stay completely away from this including ones that sell dictionaries or books on English grammar.
The fact is that most people misspell things when they enter words into a search engine. A good example is a word such as housewife. People might spell it as house wife or even house-wife. The thing about this type of work that can have three or four variances in the way it is spelled is that sometimes it is the misspelled version that has more visitors. In other words it may not pay to be the Queen of the Spelling Bee so you just might want to check your search term popularity on the overture keyword inventory tool or with another tool to see which version of the spelling of housewife is the most searched for.
Let’s use the example of the word housewife. To be on the safe side you should make sure that you optimize all three spellings of the word house wife and sprinkle them through your copy, metatags and captions as appropriate. The idea is not to put a big spelling mistake somewhere really obvious on your website such as in a title that is headed in a supersize font. In fact it might be a good idea to minimize the misspelt keywords in a smaller font or bury it somewhere in the site where the commonly applied typo is not so obvious to the critical human eye that you don’t want judging you for not being able to spell.