The key to succeeding online is traffic. Every online business will fail if they cannot get visitors to their site. There are thousands of opportunities to start your own business online but if you don't know the first thing about getting traffic you are doomed from the word go.
The first thing you need to know about getting targeted traffic is that it is not as easy as everyone says it will be. there are free traffic exchanges, pay per click advertising opportunities, blogging, article writing, and press releases to name a few. None of these will make much of a difference is you don not understand the basics of how to get targeted traffic.
What not everyone knows is that in order to be successful online you need to have a website that is attractive to search engine. Why? Because if it does not attract enough attention to itself it will end up buried at the bottom of literally millions of more attractive (at least to search engines) sites.
You want search engines to like your site because when they do they put you at the top of a search that is related to your site thus bringing your site to the attention of the online public and bringing you the most targeted traffic. How does your site become attractive to search engines? Backlinks. And not just any backlinks, relevant backlinks. The more related backlinks your site has the more popular your site will be and the higher it will rank in searches.
To get quality targeted people to your sites you need to build your backlinks. You need backlinks that tell the search engine that your site has the most information on a particular subject to offer the online searcher.
If you have a website that is selling fishing lure and you include backlinks from sites that offer products or information on a completely irrelevant topic, the search engine will conclude that you really aren't the most relevant site for the searcher. You aren't the expert and so they will offer a site that has more targeted information than yours. Therefore the site with the most targeted backlinks will get the most targeted traffic.