What are spot colours?
Colours created without screens or dots, such as those found in the PANTONE MATCHING SYSTEM®, are referred to in the industry as spot or solid colours. From a palette of 14 basic colours, each of the spot colours in the PANTONE MATCHING System is mixed according to its own unique ink mixing formula developed by Pantone. You probably mixed yellow and blue paint to get green in your youth. Creating a PANTONE Spot colour is similar in concept, but with the added need for precision.
The precision begins with the printing ink manufacturers who are licensed by Pantone to manufacture inks for mixing PANTONE MATCHING SYSTEM colours. To retain their license, they must annually submit samples of the 14 basic colours for approval by Pantone. Printers can then order the colours by number or mix it themselves according to the ink mixing formula in a PANTONE formula guide. A PANTONE Chip supplied with the ink and/or job ensures that the printer achieves the colour desired by the customer.
Colour numbers and Paper Stock
Each colour in the System has a unique name or number followed by either a C, U or M. The letter suffix refers to the paper stock on which it is printed: C for Coated paper, U for Uncoated paper and M for Matte paper. Also created without screens, PANTONE metallic and pastel colours are considered part of the PANTONE MATCHING SYSTEM.
Due to the gamut of the 14 basic colours, some spot colours will be cleaner and brighter than if they were created in the four-colour process described below. Spot colours are commonly used in corporate logos and identity programs, and in one, two or three-colour jobs.
Who are Pantone?
Pantone, as it is today, was founded in 1962, when the company—at the time a small business which manufactured colour cards for cosmetics companies—was bought by Lawrence Herbert, who had been an employee since 1956. He immediately changed its direction, developing the first colour matching system in 1963. Herbert remains the CEO, Chairman, and President of the company.
Thursday, June 7, 2012
Wednesday, June 6, 2012
Improving SEO With The Mini Net
A definition and examination of the notion of the mini-net and how Internet gurus recommend it like Michael Campbell as a way of improving your SEO.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Mini-net is just a buzz word coined by SEO guru Michael Campbell (who wrote a book called The Revenge of the Mininet) that means dynamic linking. Dynamic linking is a skill that is used by affiliate marketers to improve their search engine optimization and often cuts the actual time they spend at the computer by fifty percent.
In essence, creating a mini-net is about creating a network of tinier sites. These sites are linked together to create a mininet. The theory is that in terms of SEO the search engines find these smaller, dynamically linked sites to be more attractive then one large sprawling site. In a way you are creating an empire of links, even if those links are only linking back to your own sites. However the search engine spiders are supposed to be intrigued by these intricate online webs.
Campbell claims that this approach helps build your credibility with both the search engines and customers, makes your pages easier to search and allows you to efficiently employ keywords so that you attract customers as opposed to surfers to your site. It also teaches you how to tease individuals into clicking on your links and cloak your source code to prevent affiliate theft.
However adopting this type of SEO strategy is not for everybody and it is definitely not for newbies. First of all you have to be savvy about creating web pages, using an HTML editor and FTP software. You of course, have to be actively enrolled in an affiliate program and know how to paste affiliate traffic codes into your web site pages. This is not rocket science but being even just a little bit experienced at being a web master or web mistress helps with this. It is probably helpful to read up a bit on this topic before deploying it as an SEO strategy as it only takes one or two small flaws to cause the search engines to ignore your site.
Tuesday, June 5, 2012
How To Use Link Building For Great Seo Results
With the numerous drag and drop web site builders available, almost anyone with internet access can create a website without too much difficulty. The real challenge, is how to get a website listed in the search engines, so that people actually find it when they are searching for information and products online. One way to increase your search engine visibility is with link building.
One important aspect of optimizing a website is the number of incoming links to your site. There are a variety of ways you can get incoming links to your site, even if you are having difficulty finding other website owners who are willing to link into your website.
One method of link building is to submit your website URL to the many free or paid web directories. Web sites like Dmoz are designed to allow people to submit their website into appropriate categories based on the content of the website.
Another method is to write articles on your website subject matter, and create an author resource box at the end of your article that includes a link back to your website. Then spend a couple hours submitting your articles to as many of the free article directories that you can find- each place you submit the article will count as an incoming link to your site, and you never know if another website owner will reprint your article on their own site- thus increasing the number of inbound links over time.
Another way you can increase your inbound links is to visit blogs, and just start visiting blogs of people who write about things related to your website. On blogs that welcome comments, you can comment on the blog posting and leave a signature that includes a link to your own site. Many blogs now use nofollow attributes on links, though, so any links from those blogs would not help you.
Increasing the number of links to your website is a good strategy for improving the search engine optimization of your website. Many of the methods of link building are free and only take you some time and elbow grease to implement them and the results are well worth the effort.
One important aspect of optimizing a website is the number of incoming links to your site. There are a variety of ways you can get incoming links to your site, even if you are having difficulty finding other website owners who are willing to link into your website.
One method of link building is to submit your website URL to the many free or paid web directories. Web sites like Dmoz are designed to allow people to submit their website into appropriate categories based on the content of the website.
Another method is to write articles on your website subject matter, and create an author resource box at the end of your article that includes a link back to your website. Then spend a couple hours submitting your articles to as many of the free article directories that you can find- each place you submit the article will count as an incoming link to your site, and you never know if another website owner will reprint your article on their own site- thus increasing the number of inbound links over time.
Another way you can increase your inbound links is to visit blogs, and just start visiting blogs of people who write about things related to your website. On blogs that welcome comments, you can comment on the blog posting and leave a signature that includes a link to your own site. Many blogs now use nofollow attributes on links, though, so any links from those blogs would not help you.
Increasing the number of links to your website is a good strategy for improving the search engine optimization of your website. Many of the methods of link building are free and only take you some time and elbow grease to implement them and the results are well worth the effort.
Monday, June 4, 2012
A Healthier You By The Use Of Visualization
With all the technology we have on the market, is it true that we can use visualization and "think" ourselves healthier?
First let's look at the benefits of visualizations as used in exercising. Visualization tools can help with exercise techniques and in the way of working of muscles. Many researchers have said that the use visualization helps those that muscles you will be working. Visualization provides those muscles with a better sense of preparedness for the "strain" they will endure. What images do you need to visualize in order for this to work. The images can be different things and range from different scenarios depending on the person doing the visualization. For example, visual images and pictures might be helpful visualization for one person, whereas the use of how the body may feel (Kinesthetic) can be better suited for another. Some people even using hearing the roar of the crowd as their visualizations tool to prepare themselves. It is thought by some that mental rehearsal of both the mind and the body one can train to actually perform the skill that they are visualization.
Secondly using visualization as a form of mediating can help you relieve stress and feel a sense of calmness. By purely taken several deep breathes, closing your eyes, and visualization that you are in a relaxing environment can help you be relaxed. Visualization works well here by allowing your mind to imagine the scene, the smells, and the feeling that you will encounter if you actually were at your destination. Learning to use visualizations techniques as a means to provide alternative stress relieves methods, you will gain the imagination needed in visualization.
Now medically, can visualization make you healthier? In a sense it can. By exercise and not having a lot of stress, a person is naturally healthier. So if you combine visualization with your normal activity of stress relievers as well as your exercise routine you are surely to benefit from the rewards of being healthier. Visualization does provide some great ways to be healthy and stay fit.
First let's look at the benefits of visualizations as used in exercising. Visualization tools can help with exercise techniques and in the way of working of muscles. Many researchers have said that the use visualization helps those that muscles you will be working. Visualization provides those muscles with a better sense of preparedness for the "strain" they will endure. What images do you need to visualize in order for this to work. The images can be different things and range from different scenarios depending on the person doing the visualization. For example, visual images and pictures might be helpful visualization for one person, whereas the use of how the body may feel (Kinesthetic) can be better suited for another. Some people even using hearing the roar of the crowd as their visualizations tool to prepare themselves. It is thought by some that mental rehearsal of both the mind and the body one can train to actually perform the skill that they are visualization.
Secondly using visualization as a form of mediating can help you relieve stress and feel a sense of calmness. By purely taken several deep breathes, closing your eyes, and visualization that you are in a relaxing environment can help you be relaxed. Visualization works well here by allowing your mind to imagine the scene, the smells, and the feeling that you will encounter if you actually were at your destination. Learning to use visualizations techniques as a means to provide alternative stress relieves methods, you will gain the imagination needed in visualization.
Now medically, can visualization make you healthier? In a sense it can. By exercise and not having a lot of stress, a person is naturally healthier. So if you combine visualization with your normal activity of stress relievers as well as your exercise routine you are surely to benefit from the rewards of being healthier. Visualization does provide some great ways to be healthy and stay fit.
Sunday, June 3, 2012
Squidoo A New Permission Based Marketing Forum
Here is something really cool I thought you all might be interested in listen to this folks they're claiming this is the future for all marketing including adsense. Read my little blurb about possibly the wave of the future below.
A permission based marketing forum called Squidoo has been started by Seth Godin he's an early pioneer of "Viral Marketing".
Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yahoo acquired Yoyodyne, he served as VP of Direct Marketing for Yahoo for about a year.
In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Several of Seth's books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth's head is one of the most recognizable author icons in business.
Right now Squidoo is in Beta, eventually it will be a co-op which will pay Squidoo "writers" called Lensmasters, or let them build a Squidoo page for a charity. It is still in Beta but even before coming out of Beta it is now
paying Lensmasters.
Rumor has it a major media campaign about to be launched concerning Squidoo by a PR firm and expert who helped launch MillionDollarHome http://Page.com for Alex Tew, which led to 3-million unique visitors in a month.
With all that being said check it out it may well be worth your time to investigate this new opportunity check out my first lens and let me know what you think here it is: http://www.squidoo.com/locals
If your interested in your own lensmaster page. Here is a link you can go to and start your own Squidoo page http://www.squidoo.com/lensmaster/referral/Smiley Hey this is a way to have fun and make some extra cash too! The cool thing is this it's free and I think it probably always will be free knowing Seth Godin.
If you like this article and check out my Squidoo Lens why not give me a vote it would be very much appreciated.
A permission based marketing forum called Squidoo has been started by Seth Godin he's an early pioneer of "Viral Marketing".
Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yahoo acquired Yoyodyne, he served as VP of Direct Marketing for Yahoo for about a year.
In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Several of Seth's books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth's head is one of the most recognizable author icons in business.
Right now Squidoo is in Beta, eventually it will be a co-op which will pay Squidoo "writers" called Lensmasters, or let them build a Squidoo page for a charity. It is still in Beta but even before coming out of Beta it is now
paying Lensmasters.
Rumor has it a major media campaign about to be launched concerning Squidoo by a PR firm and expert who helped launch MillionDollarHome http://Page.com for Alex Tew, which led to 3-million unique visitors in a month.
With all that being said check it out it may well be worth your time to investigate this new opportunity check out my first lens and let me know what you think here it is: http://www.squidoo.com/locals
If your interested in your own lensmaster page. Here is a link you can go to and start your own Squidoo page http://www.squidoo.com/lensmaster/referral/Smiley Hey this is a way to have fun and make some extra cash too! The cool thing is this it's free and I think it probably always will be free knowing Seth Godin.
If you like this article and check out my Squidoo Lens why not give me a vote it would be very much appreciated.
Saturday, June 2, 2012
If You Want To Buy A Warship - Forget Ebay
If you ever want to buy a warship, or kit yourself out head to toe in genuine military equipment forget eBay. There is a new player in town, the British Government or The Ministry of Defence (MOD) Disposal Services Agency to be precise.
They have now launched a new web site at www.edisposals.com, which offers a wide range surplus and ex-government military equipment at knock-down prices. This has got to be a good source of supply for onward sellers and I suspect many items purchased from this site will find there way onto eBay. However, if you are interested you now have the option of purchasing from the source from source, the MOD.
Among the items currently on offer you will find aircraft, ships, and strangely enough an 8 man Cambridge rowing boat. You can also buy IT, medical and dental equipment as well as items of memorabilia. If it is clothing you are after and camouflage green is your colour there is a huge range including “his and hers” combat clothing. If you are concerned about your personal security how about an armour plated Land Rover Discovery or an ex police motorcycle or a Quad bike.
"The DSA recognises that with more and more transactions being carried out online, we must adapt our approach in order to maximise the return to the Ministry of Defence and to the taxpayer," said DSA spokesman Les Taylor.
He added that the site is likely to appeal to specialist collectors, scrap metal merchants, adventure training companies and scout groups. And I would think eBay resellers.
Although you could kit out your own military force you will not be able to arm it because the site does not offer any arms or ammunition and certain of the more sensitive items on offer can only be sold to registered buyers.
Traditionally the MOD has sold its Government surplus at specialist auctions in various parts of the UK. I suspect that if this new web site proves successful then we can expect to see the scope and range of this site to increase in size and range. No doubt other Government departments will be looking at this option with interest.
They have now launched a new web site at www.edisposals.com, which offers a wide range surplus and ex-government military equipment at knock-down prices. This has got to be a good source of supply for onward sellers and I suspect many items purchased from this site will find there way onto eBay. However, if you are interested you now have the option of purchasing from the source from source, the MOD.
Among the items currently on offer you will find aircraft, ships, and strangely enough an 8 man Cambridge rowing boat. You can also buy IT, medical and dental equipment as well as items of memorabilia. If it is clothing you are after and camouflage green is your colour there is a huge range including “his and hers” combat clothing. If you are concerned about your personal security how about an armour plated Land Rover Discovery or an ex police motorcycle or a Quad bike.
"The DSA recognises that with more and more transactions being carried out online, we must adapt our approach in order to maximise the return to the Ministry of Defence and to the taxpayer," said DSA spokesman Les Taylor.
He added that the site is likely to appeal to specialist collectors, scrap metal merchants, adventure training companies and scout groups. And I would think eBay resellers.
Although you could kit out your own military force you will not be able to arm it because the site does not offer any arms or ammunition and certain of the more sensitive items on offer can only be sold to registered buyers.
Traditionally the MOD has sold its Government surplus at specialist auctions in various parts of the UK. I suspect that if this new web site proves successful then we can expect to see the scope and range of this site to increase in size and range. No doubt other Government departments will be looking at this option with interest.
Friday, June 1, 2012
Seo - Learning How To Write Like Claude Hopkins
A discussion of the persuasive advertising copywriting techniques of advertising copywriter Claude Hopkins and how his techniques can benefit your SEO
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
If you want to write persuasive copy for your website (and there is no better form of natural SEO) then you might want to study the work of Claude Hopkins. Hopkins was famous for his careful considerate copy that outlined every aspect of a product's virtues. Rather than just creating an ad of about two or three lines he would create a small essay. In this Internet world where both people and search engine spiders prefer to read well-written articles you can certainly learn from following his examples.
Claude Hopkins writings have recently come into the public domain and there are all kinds of self styled Internet gurus on Clickbank and elsewhere selling compilations of his best work. Gurus that are selling his stuff include Yanik Silver, Roy Williams, Brian Tracy, Denny Hatch, Michael Masterson, Jay Abraham, David Ogilvy, Dan Kennedy, Gary Halbert, Ted Nicholas, Joe Sugarman, Jeff Paul, Joe Vitale, Micheal Senoff and Bill Bonner. Almost all of these gurus use the works of this prominent copywriter as the skeleton for a teaching course in basic advertising copywriting and then go on to explain how the techniques that he pioneered in advertising agencies applies to today’s virtual market. Michael Senoff has put together a collection of his rarer advertising examples that are excellent for newcomers to writing to study.
In these ad compilations you can find some of Claude Hopkins most famous ads including his ones for Schlitz Beer, Palmolive Soap, Quaker Oats, Pepsodent Toothpaste, Lord and Thomas, Van Camps Pork and Beans and Liquozone.
The main reason you want to read him is because he was the master of the short sentence which in a way is what writing for Google Ads, in and out of context titles, banner titles, site descriptions and photo captions that attract the search engines is all about.
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