Choosing keywords is one of the most important tasks when it comes to SEO; it falls only behind link building on a scale of importance.
You need to think very carefully about what keyword phrases and word choices people would use when looking to buy your product or service.
Knowing what keywords people are using for searches is fundamental to your sites success.
Firstly, you need to construct a big list of words that relates in anyway to your product or service, these keywords or phrases need to cover every aspect of your business or products that are related to your business.
I would also suggest choosing keywords that are also related to your keyword phrases.
Therefore, one step away from being directly related to your business, this will help catch a bit more traffic.
Put yourself in your customers shoes – What search phrases would you type in if you were looking for your service.
Think about your business as an outside that knows nothing about your business or industry.
The next step is to judge how valuable and competitive the search terms are. The higher the numbers the harder is going to be to rank for a particular search phrase.
You can do this with a variety of tools free and paid for. They include: Wordtracker, Keyword Discovery Google Adwords and the Overture tool. I would suggest using the overture tool and choosing phrases that have between 3000 – 10000 searches per month, any more searches and it’s going to take a long time to rank and any less and you won’t get enough traffic.
Now narrow down your list to about 70 keyword phrases and scatter them across your websites content. Choose three or four of the most competitive keyword phrases and have them on your home page copy. Repeat your “Top Three” keyword phrases at least ten times on your home page.