Showing posts with label Keywords. Show all posts
Showing posts with label Keywords. Show all posts

Friday, May 4, 2012

A Free List Of Immediately Useful Top Paying Keywords

Which keyword will you create content for? A $0.20 ( twenty cent) housepainting keyword or a $2.00 (two dollar) home improvement keyword. Many people will obviously go for the $2.00 keyword. A closer look however will show you are better off combining the two for a richer fuller presentation about home improvement. Additionally you can use $0.20 (cents) to launch a pay per click Adwords campaign to drive traffic to your site which will be displaying $2.00 ads. That obviously make for a lucrative spread.

As internet marketers our livelihood very much depends on how well the revenue streams we set up perform and unless you have a massive flow of traffic on a consistent basis, you don't want to mess with those $0.20 keywords. Personally I don't think sacrificing good content for the benefit of having higher paying keywords is useful. It can be beneficial in the short term. You however want to build a more sustainable business that will serve you for many years to come and that means being able to provide quality content that is useful for your readers. People come to your site expecting that they will be informed and leave having added some value to their lives. It is not easy when you are constantly being told to write in such a manner that helps your page rank and in a way search engines will love. Whatever approach we take should have a bearing on our site’s capacity to be a worthy information resource. The challenge therefore is about striking the right balance between the need to make some good income and being useful. Finding the right keyword combinations at both ends of pricing, mixed in with a meaningful content on a regular basis that ensures a spread like this is definitely the goal we all strive for.

There are many tools out there and one I find remarkably useful tracks keywords dynamically to ensure the latest values are available for your adsense/adwords campaign. Check it out for the latest free listing. It's an eye opener. Don't leave money on the table.

Thursday, February 2, 2012

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results? Are they all worthless in the labyrinth of the Internet? Or are they snared by the constraints of the algorithms that search engines use. Surely there can be better results than the ones dished out to us. WE NEED A SEARCH-ENGINE TO SEARCH SEARCH-ENGINE RESULTS! Based on the above premise, I set out on a mission to simplify search engine results. But, try as I might, I could not find an automated method to simplify search engine results. I think that is logical, otherwise these multi-billion dollar behemoths would have done so themselves. So, I thought: What is that one thing that I can do which the Googles and Yahoos of the world cannot do. And the quick answer was: I can use human / personal discretion in choosing search results. This would bypass the legion of search engine optimizers who keep building link popularity to rise up in search pages. CAN HUMAN SELECTED SEARCH RESULTS BEAT ALGORITHM SELECTED SEARCH RESULTS? Tough to say, but you can look for yourself. Compare the Google results for Hair Removal (http://www.google.com/search?hl=en&q=Hair+Removal) and my selected results for Hair Removal (http://www.human-search-engine.com/6.html). There is some overlap, but the results that I display are a result of my personal visit to the listed pages. CONCLUSIONS As search engines become better and faster, there is a need for a human touch to search results. In this constant struggle between spammy (scammy?) search engine optimizers and search engine engineers, the searcher can be the victim.

Tuesday, August 9, 2011

Getting The Adsense Ads You Want On The Page You Want Every Time

One of the problems that a lot of Adsense publishers run across time and time again is getting the right page to appear on their ads that’s consistent with the content that they are displaying, or worse yet, getting those PSA (Public Service Announcement) Ads.

People want to now they best way to assure that they get the ads that they are writing content for in their pages. After all, it would really suck if you got a 0.01 cent PSA ad when you were hoping to get a $10.00 lawyer ad.

The number one tip that I can give you is this… make sure that you have your target keyword in your URL. In other words, if you’re aiming for the keyword “grape jelly”, make sure that “grape-jelly” is in your URL:

http:www.xxxxxx.info/grape-jelly.html

Also, people may think that meta keywords are H1 titles are dead… but not so with Adsense. The people at Google read them, too and consider that when dishing out ads. So make sure that you put meta keywords in, and that you have at least a H1 had that matches you keywords as well.

Some may not agree, but it doesn’t hurt your SEO in the long, especially if you are planning to get organic traffic from the search engines anytime soon, and, in case you want to direct some PPC traffic towards your page for any reason, you will do much better with Google Adwords Quality Score criteria.

Organic traffic should be a part of your SEO strategy, and it should include plans to get traffic from all the search engines, not just Google. After all, Google may be big, and your number one traffic supplier, but the next Google update change around the corner could turn you from a person with SERP rankings in the top 5 to a bottom feeder overnight. It's best to be prepared in any case.

In other words, to coin that old song, “take the time, do it right.”

Till Next Time, Keep Building!

Gary

Monday, August 1, 2011

Keyword Selection For Search Engine Optimization SEO

Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.

These keywords are going to be essential later on. You won't just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.

With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don't swerve to the opposite extreme; a keyword is no good if it's something so specific that no one would ever search for it.

Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don't go above ten, as too many keywords end up diluting the importance of any of your keywords.

Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as "handcrafted knit scarves" that blend the specifics of the three words together with the generalness of each individual word.

Once you have your keywords, don't limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don't overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.

Thursday, June 2, 2011

SEO - Choose The Right Keywords

Choosing keywords is one of the most important tasks when it comes to SEO; it falls only behind link building on a scale of importance.

You need to think very carefully about what keyword phrases and word choices people would use when looking to buy your product or service.

Knowing what keywords people are using for searches is fundamental to your sites success.

Firstly, you need to construct a big list of words that relates in anyway to your product or service, these keywords or phrases need to cover every aspect of your business or products that are related to your business.

I would also suggest choosing keywords that are also related to your keyword phrases.

Therefore, one step away from being directly related to your business, this will help catch a bit more traffic.

Put yourself in your customers shoes – What search phrases would you type in if you were looking for your service.

Think about your business as an outside that knows nothing about your business or industry.

The next step is to judge how valuable and competitive the search terms are. The higher the numbers the harder is going to be to rank for a particular search phrase.

You can do this with a variety of tools free and paid for. They include: Wordtracker, Keyword Discovery Google Adwords and the Overture tool. I would suggest using the overture tool and choosing phrases that have between 3000 – 10000 searches per month, any more searches and it’s going to take a long time to rank and any less and you won’t get enough traffic.

Now narrow down your list to about 70 keyword phrases and scatter them across your websites content. Choose three or four of the most competitive keyword phrases and have them on your home page copy. Repeat your “Top Three” keyword phrases at least ten times on your home page.