Some people have no idea of how to begin to optimize their copy as it seems a daunting task. If writing your web copy seems overwhelming it is likely because you have not organized the intentions of the piece, especially when it comes to thinking of the copy in terms of what you want to accomplish in SEO.
Your very first goal is to give your advertisement or piece of web copy an intention. Determine exactly what it is that you want your online advertisement to sell. Is it about membership conversions, giving them a free ebook or directing them to another page. Common goals of web pages are to create anticipation about a new product, generate leads, qualify prospects or simply introduce yourself as a new vendor on the scene.
The trick is to decide on one goal and stick to it. Online copywriting that tries to accomplish to many goals at once often sends mixed messages to potential subscribers or consumers. Once you have a mission for your copy the rest is easy to accomplish.
The best way to organize your copy is to first think about why you would buy your product or service if you were a customer. Make a list of all of your key selling points and benefits or features and then take the trouble to find those features in a keyword inventory too. Decide which benefit or feature fits best with the intention you have decided on for your advertisement. Keeping these elements in mind is an effective way to find inspiration and prevent writer's block. Once you have crafted one great headline that voices both your intention and your key benefit in one line that is shorter than seven words then the rest of your SEO copywriting becomes very easy to create.