Perhaps the simplest definition of a blog is that of a journal or serial newsletter that provides fresh content for the reading on a timely basis. However what most people don’t realize is that a blog is not just a virtual space where you put your thoughts or the latest news about your products or services. It is more than just an online press release or a way of announcing things. It is also a journal that can” talk back to you” as there are usually spaces for individuals to respond to what you have to say and offer feedback. This content is a natural form of SEO that will bring interested people back to your site (and also hopefully to your affiliate links) again and again.)
Obviously as a forum, the blog offers more intimate contact with your readers and is less formal than a press release or the usual customer feedback reviews forms you find on larger sites. Also you can moderate or edit any posts left on your blog so that you don’t end up with a site filled with spam or undesirable comments. The ability to editorialize gives you the opportunity to also control the appearance of your site.
Blogs are usually more entertaining for people read then press releases or the usual web site copy simply because it is written in a more informal way. It also allows a writer to express a very personal or even partisan point of view, which is not something that is even found in contemporary journalism. Many people enjoy the fact that blogging is a way of taking your reputation out of the hands of journalists and critics and letting the public decide for themselves about what you have to say, what you have to offer and your credibility.
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