SEO copywriting does not just involve writing content for emails, online catalogues and brochure or articles. Shorter copy is also needed for such things as banners, buttons and text for hyperlinks.
When it comes to hyperlinks (sometimes called hop links), banners, buttons and captions it is important for your keywords and style to integrate nicely together. This is why rather than sitting down and thinking about how to design one button or hyperlink for your website it is much more effective to design an entire campaign all at ones. This way the look and tone of all of your online advertising tools will have a stylish and well branded tone.
All web copywriting, which can very much benefit from a bit of branding. The words that you use to express your company message whether they are in a button, in a tower of ads, inside a pop up window or decorating a banner determine whether or not the surfer will click on it. These little verbal snippets need to be optimized as much as any other kind of writing. SEO copy beneath flash animation, banners and photos can also help make up for the fact that sometimes the search engine spiders read these things as blank space.
Before you begin creating buttons, banners or text for any promotional or functional web tool you need to find appropriate keywords and then brainstorm a couple of catch phrases that summarize your service or product. This will attract both the eyes of the search engine spiders that will grab your content and index it but also the eyes of your readers who will know from your keywords exactly what your site and services are all about. It is also recommended that any word used inside a button or banner also be an SEO keyword, as there may come a day when the search engine spiders are able to assess visual components like this.