Writing titles for web pages is different than writing titles for web site submission. The title that sits at the top of your web page is called the “in-context” title, meaning it is what people see when they are right on your site and reading the page. However there is another title that you need to be aware of. This is the “out of context” title that appears in the search engine listings.
The out of context title is displayed by search engines or in archival pages as part as a long sorted list. If you forget to come up with an accurate title for your web pages or even worse leave that space blank in the web URL submission form many HTML authoring tools will simply display your title as "Home Page" or "Page Template 1". This does not exactly convince customers to visit your site.
In essence, never assume that a search engine is smart enough to pick up the title of your website. Always input the out of context title yourself to make sure you are represented properly in the search engines. It also helps a great deal to optimize these titles with the appropriate keywords and also add keywords as metatags to your site for the search engines.
If you have been wondering where to find the best free online keyword search tools they are:
The Yahoo – Overture tool. This search suggestion online tool is offered up by Overture. Type in your word or phrase and find out how many times that particular word was searched for last month. It also lists any related searches that include your term.
The Google Adwords Tool. This online tool is a courtesy "think" gadget developed by Google AdWords. Type in your phrase and you'll be shown a list of other possibilities. It doesn’t cost you a sent to use them so there is no excuse for not optimizing your website with keywords and keyword phrases.